KoMarketing Associates

AUGUST 15, 2018

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. Idlers came in at the bottom of the pack at 2.93.

Lead Scoring 150

Lead Scoring Lead Ranking Creativity Analytics 150

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 125

Marketing Analytics Tools Marketing Attribution Analytics Google 125

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. Plus, marketers can use AI to target the best days and times for the highest engagement. Connect with Sagefrog for expert guidance on the best way to incorporate AI into your business.

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Marketing AI B2B Marketing Planning Allocation 258

Digilant

FEBRUARY 28, 2024

The marketing industry has spilled a tremendous amount of ink discussing the ways in which artificial intelligence and machine learning are and will continue to change how marketers work, from brand strategy and creative ideation to media execution and attribution and measurement. But that’s missing the forest for the trees.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Aberdeen

DECEMBER 3, 2019

Analytics solutions are innovating rapidly to keep up with the influx. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. Traditional analytics is static. Traditional analytics is static.

Marketing AI 81

Marketing AI Analytics Work Management Marketing Management 81

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Predictive Analytics AI doesn’t just react; it predicts. What does it mean for human creativity and originality? AI amplifies human creativity and intuition.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

DivvyHQ

JUNE 9, 2020

most content producers are wired for creative endeavors, not data analysis. One of the best ways to measure and understand your content’s performance is with an often-underutilized feature of Google Analytics called content grouping. Let's be honest.

Marketing Analytics Tools 89

Marketing Analytics Tools Analytics Google Content 89

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. According to Suzanne, the best prompts include the four Ws : what, who, why, and where. What else can predictive analytics do? Prefer video?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Parse.ly

MARCH 12, 2021

Content Analytics – Piece of Cake? and traditional web analytics tools like Google Analytics and Adobe. Historically, content teams had no other option than to rely on traditional web analytics tools to get visibility into their audience’s behavior with their content, so we understand where these questions come from.

Analytics 59

Analytics Content Verticals Marketing Analytics Tools 59

Heinz Marketing

FEBRUARY 25, 2023

Don’t panic: It’s time for big creative ideas by Marla Kaplowitz Brands should not forgo big, creative ideas in light of a potential economic downturn. 7 Steps to Setting Up Google Analytics For Your Business By Sean Boyle In today’s day and age, tracking data with Google Analytics is an absolute must.

Marketing Analytics Tools 59

Marketing Analytics Tools Marketing AI Analytics Google 59

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. It’s not just a new version of Google Analytics. It’s a complete overhaul, and it’s reshaping how we approach data analytics.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Parse.ly

MARCH 12, 2021

Content Analytics – Piece of Cake? and traditional web analytics tools like Google Analytics and Adobe. Historically, content teams had no other option than to rely on traditional web analytics tools to get visibility into their audience’s behavior with their content, so we understand where these questions come from.

Analytics 52

Analytics Content Verticals Marketing Analytics Tools 52

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities.

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Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Anyword

OCTOBER 5, 2023

So let’s discuss those moments, and how best to leverage data for true Performance Writing that can bring sustainable results to your marketing efforts moving forward. Taking a Performance Writing perspective means identifying the very best messaging, those high-performing talking points that resonate most deeply with audiences.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Marketing Insider Group

NOVEMBER 6, 2023

This isn’t just throwing ads out there and hoping for the best. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. Here’s a quick guide to some key tools : Analytics and Tracking Platforms These tools are crucial.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

LeadsRX

JANUARY 12, 2022

Vancouver, BC — Wednesday, January 12, 2021 — Unbounce , the leading conversion intelligence platform, today announced the acquisition of LeadsRx , a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

SmartBug Media

AUGUST 9, 2019

At its core, inbound marketing is all about analytics. Sure, creativity, content, a customer-centric focus, and enthusiasm are all essential to inbound, but another important facet is discovering what works, what isn’t working, and what can be improved in order to maximize results. Content was updated August 9, 2019. User Behavior.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The question is no longer “why” data science, and the dialogue has shifted “how” to best leverage it.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

B2B Marketing Analytics

JANUARY 8, 2020

It is a strategic demand generation tactic whose success is dependent on excellence in operational execution and marketing analytics. At marqeu, across all our ABM engagements, we see that marketing analytics continues to be the competitive advantage that continuously powers the success and optimization of ABM strategies.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

Marketri

JANUARY 29, 2024

It was highly creative, resulting in original campaigns that differentiated companies. But it was difficult to scale, didn’t always align with buyer behavior, and didn’t use tech-enabled techniques to optimize marketing for the best results. Creativity, innovation, and critical thinking will surely nose dive.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Marketing Insider Group

APRIL 5, 2023

Marketers can become dependent on these models, thus less likely to express their own originality and creativity. Strategies for Responsibly Integrating AI into Content Marketing Teams The best you can do is to think carefully of how to integrate AI into your content marketing operation in a conscientious manner.

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative attributes. Why we care.

Youtube 127

Youtube Optimization Ads Google 127

SocialPilot

APRIL 22, 2024

So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. There are many factors to consider; we will dig into a few tips and unfurl the best times when you can post your Reels. Best Time to Post Reels on Instagram: Why Does It Matter?

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

DivvyHQ

JUNE 9, 2020

most content producers are wired for creative endeavors, not data analysis. One of the best ways to measure and understand your content’s performance is with an often-underutilized feature of Google Analytics called content grouping. Let's be honest.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Content 52

Martech

FEBRUARY 19, 2024

I work with CMOs, helping them build best-in-class marketing teams, among other things. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Unlocking innovation and growth Diverse skill sets incubate creativity. They brainstorm innovative campaigns from varied perspectives.

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First-Mover Advantage Terms and Conditions Work Management Loyalty 120

Digilant

NOVEMBER 12, 2020

It is no secret that analytics and data-driven measurement are crucial components to brand success. Thankfully, today’s technology enables real-time access to data and insights regarding the best (and worst) performing elements of campaigns. . – Chander Yadav, Director of Analytics, Digilant.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

Lattice

NOVEMBER 18, 2015

Not only because I want some new results, but also because I like the challenge of being creative and thinking up something new for my brain to noodle on. At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Webbiquity

NOVEMBER 21, 2021

Here are some of the best Cyber Week deals, across SEO, accounting, and other task areas. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. This online design platform helps creative teams design, plan, prototype, and collaborate on designs.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

MAY 9, 2023

What’s the best approach for creating that strategic plan? These are among the key questions for marketers to ask when determining how best to reach their goals. Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits. How do you know your tactics are working?

Social Media 313

Social Media Social Marketing Planning Tips 313

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Dig deeper: 9 best practices for AI tools in content creation 2. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 100

Marketing AI Content Marketing Enterprise Management Planning 100

Sprout Social

AUGUST 26, 2019

Instagram has clearly recognized all the creative use cases people have come up for with Stories, and continues to build out features such as Stories Highlights, which lets you save a group of Stories to your profile permanently. Best times to post on social media for 2019. Understanding Stories metrics. Related Articles.

Analytics 74

Analytics Impressions Eye-Tracking Profiling 74

Digilant

APRIL 13, 2021

Effective digital marketing analytics companies define leading campaigns. Research shows that today, digital advertising and marketing analytics companies are the most sought-after specializations in the industry. Your strategy demands attention, and you should demand the best qualities in a third-party provider.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Analytics Demand 52

Martech

APRIL 1, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Create Ad Campaigns: Develop engaging ad creatives that align with your brand and resonate with the target audience. Ad Design Tools: Use graphic design tools like Canva or Adobe Creative Cloud to create visually appealing ad creatives.

Paid Content 91

Paid Content Campaigns Allocation Marketing AI 91

Sprout Social

MARCH 20, 2017

Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1.

Analytics 104

Analytics Advertising Benchmark Ideal Customer Profiles Paid Social Agency 104