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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

This isn’t just throwing ads out there and hoping for the best. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. Here’s a quick guide to some key tools : Analytics and Tracking Platforms These tools are crucial.

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The Best Paid Media Dashboards for Measuring Success

Lake One

Dashboards help you make quicker decisions, increase sales, reduce costs per acquisition (CPA), improve conversions, create engagement, and increase brand value. The post The Best Paid Media Dashboards for Measuring Success appeared first on Lake One ®. But not all dashboards are created equal. of how much each click cost.

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How to Measure Success in Content Distribution: Essential Metrics and KPIs

ClearVoice

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

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The Top Mobile Marketing Analytics Metrics to Set Goals For

Digilant

Mobile marketing analytics is never an easy task, especially when digital trends change constantly. The metrics listed below are your best bet—and they’re entirely targetable with the help of a specialized service provider at your side. Likewise, e-commerce sales can be influenced by user reviews alone. So, how can we set proper goals?

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The power of customer data across the journey: Acquisition

Martech

Social media analytics (followers, likes, shares, etc.) Increased conversion rates and revenue , thanks to optimized targeting and predictive analytics. This includes: Demographic data (age, gender, income level, etc.) to understand the characteristics and preferences of your target audience.

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9 Best Affiliate Programs in 2020

Outbrain

To get the best performance for your affiliate campaigns, it’s worth trying out a few platforms to see what works for you. See what kind of offers are available on the most popular platforms to help you achieve your best conversions and even build a steady long-term income. Fiverr has a generous commission plan, with CPA of up to $150.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Many marketers are still anchored to outdated last-click attribution models, correlating transactions directly with the cost of customer acquisition (CAC) and cost per acquisition (CPA), where the acquisition could be a customer or a sale.