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The 5 best practices of digital asset management

Martech

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. Auditing your assets before implementing a DAM is an important step in ensuring you select the tool that is best for you. Don’t only rely just on analytics.

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Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All

Marketri

And while we’re still in the Wild West days—as evidenced by the New York Times’ lawsuit alleging copyright violations by OpenAI —the transformation is happening at warp speed. All-human was original, reducing the risk of plagiarism or copyright infringement. We need to solve the problem now. Buckle up for the ride!

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B2B Reads: Set up Google Analytics, SEO Guide to ChatGPT Prompts, Warm Call Fantasies and more.

Heinz Marketing

7 Steps to Setting Up Google Analytics For Your Business By Sean Boyle In today’s day and age, tracking data with Google Analytics is an absolute must. It’s then followed by the best practices you should apply to either adjust those examples according to your needs or come up with your own marketing objectives from scratch.

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Authenticity in The Age of AI

Marketing Insider Group

Copyright Office. Strategies for Responsibly Integrating AI into Content Marketing Teams The best you can do is to think carefully of how to integrate AI into your content marketing operation in a conscientious manner. What is Authenticity? But the following generic definition of authenticity at least gives us a start.

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The 4 categories of AI that impact marketing: Generative AI

Martech

But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? Text-based generation of personalized variations and image-based ones that restrict copyrighted images and brand-safe elements are already being used, at least in limited ways. Get MarTech!

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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. What is TikTok, anyway? TikTok’s trademark?

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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

While AI SEO tools have existed for some time, most platforms focus on optimizing one aspect of SEO content creation, such as keyword research or performance analytics, rather than the end-to-end creation process. Ownable IP: Per the latest guidance from the U.S. Are they in the early stages, seeking basic information?