TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. This is especially true for smaller businesses.

Social Media 116

Social Media Analytics Work Management Media 116

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Focusing on four key areas—traffic, navigation, organic search, and conversions—is imperative to find meaningful insights. Why Traffic Analytics Matter.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

NOVEMBER 6, 2023

They’re having full-blown conversations across various online platforms. This isn’t just throwing ads out there and hoping for the best. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.”

Marketing Analytics Tools 128

Marketing Analytics Tools Analytics Google Conversion 128

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 114

Analytics Enterprise Management Work Management Business 114

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 59

Analytics Marketing AI Practices Allocation 59

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Webbiquity

FEBRUARY 10, 2022

Some prefer to stay silent and waiting for customers to act; others choose to initiate the conversation first with the help of chat triggers that activate a chat box widget after some defined period of time or specific action. How Your Chat Greeting can Increase Conversions. and track your platform’s analytics.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Engagio

JANUARY 16, 2024

Join us as we revisit these conversations that share key insights into ABX strategies, GTM frameworks, AI, and Martech trends. Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 52

Analytics Marketing AI Practices Allocation 52

ClickZ

MARCH 9, 2021

We spoke with Andy Mecs, the Vice President of Marketing and Innovation at StarKist, to learn more about how StarKist uses conversational analytics to inform product development and marketing strategy. To determine the best path forward, StarKist need to better understand the underlying motivations behind consumer interest and intent.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Moz

DECEMBER 20, 2020

The first half of this post is a quick rundown of some of the standard ways in which your conversions could be going awry. The second half of this post — everything after “How to filter conversions with Tag Manager” is an advanced way of intelligently filtering conversions using Tag Manager and cookies. Useful tools.

Analytics 79

Analytics Conversion Google CMS Development 79

Martech

MARCH 18, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. See more about how marketers are using MarTechBot here.

Budget Programs 114

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 114

Engagio

JANUARY 20, 2024

Join us as we revisit these conversations that share key insights into navigating economic uncertainty, enterprise brand transformation, the future of Martech, and more! Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Optinmonster

NOVEMBER 19, 2023

These gamified popups let you grow your subscriber base faster and boost conversion rates or sales for your business. In this post, we’re going to show you the best discount spin to win wheel popup plugins to create gamified wheels for your site. This can grow your conversion rates, sales, and overall revenue.

Conversion 74

Conversion Best Practices eCommerce Template 74

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? OptinMonster OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic. You’ll also get detailed insights and analytics to improve your email campaign. And the best part?

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. That’s why it’s so important to choose the analytics tool best suited for your business from the get-go. More from the MarTech Conference >> Choosing a marketing analytics tool.

Analytics 108

Analytics Tools Marketing Analytics Tools Best Practices 108

DealSignal

APRIL 17, 2024

We’ll delve into the profound impact of AI technology on the marketing and sales landscape, exploring what businesses can harness with AI conversion rate optimization tools. Table of Contents [Open] [Close] AI Conversion Rate Optimization: How AI Tools Boost CRO?

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Optinmonster

JULY 30, 2021

Scroll popups pave the way for higher conversions so you can grow your email list, increase engagement, and drive sales. We’ve created a list of the best WordPress scroll popup plugins, so you can choose the right one for your site. Best Scroll Popup Plugins for WordPress. A/B testing and built-in analytics.

Conversion 86

Conversion Best Practices Bundling Trigger Marketing 86

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Optinmonster

JANUARY 9, 2021

Are you looking for the best Magento extensions for your online store? Since there are hundreds of Magento extensions available on the market, it’s hard for store owners to choose the best ones for their needs. Best Magento Extensions to Boost Sales. OptinMonster: Best Conversion Optimization Toolkit.

Conversion 94

Conversion Best Practices eCommerce Marketing Analytics Tools 94

FunnelEnvy

JUNE 12, 2023

Another key to good writing from the advertising world: the best copy speaks directly to the reader as an individual. Form Field Labels Most landing pages use at least one form for conversion, whether signing up for a newsletter or scheduling a demo with a sales representative. Which kind of CTA design is best for your landing page?

Landing Pages 73

Landing Pages Design Conversion Best Practices 73

Convert

JANUARY 23, 2020

Some web analytics tools excel at giving you a 360-degree analysis of your website’s performance (think: the ubiquitous Google Analytics), while others give you absolute control and ownership of your data (yeah, unlike Google Analytics!). A few let you collect qualitative data.

Analytics 100

Analytics Tools Conversion Optimization 100

PathFactory

JUNE 29, 2023

Stage 1 | Experimental What it looks like: “We’re doing a few things to help improve our web conversion rates, but we have a lot of work ahead of us to find out what works best.” Best practices to implement: Empowering your audience to self-serve on your website’s B2B content encouraging binging and content discoverability.

Practices 52

Practices Conversion Best Practices Budget Programs 52

Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. This also means conversion data can lag in time.

Top of Funnel 118

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 118

Ontraport

JUNE 4, 2020

Do you know which of your ads attract the best leads? It takes an enormous investment of time and money to set up a system that can identify exactly which ads, keywords, and audiences attract the best leads. The last step is to set up your Google Analytics and Ads accounts to use this data. Probably not. The post New Feature!

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Features 76

SmartBug Media

JULY 13, 2023

This is where conversion rate optimization comes in. Selecting the right conversion rate optimization tools for your business is crucial in ensuring a seamless customer experience and an increase in consultation requests. After all, this is the bread and butter of your business.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

Marketing Attribution 121

Marketing Attribution Marketing Analytics Tools Analytics Features 121

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

FunnelEnvy

MARCH 4, 2024

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Let’s look at ways to uplevel your A/B testing with AI to optimize conversions. Marketers use these tests to optimize marketing campaigns, improve UI/UX, and increase conversions.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Mailmunch

JULY 13, 2021

Let’s go through the ten best Shopify apps to increase sales and conversion in 2021. Driving sales and conversion in the competitiveness of today’s digital era can be a difficult task. Mailmunch is one of the best Shopify apps to build and design customized pages for your store. Rewards your customers . Key Features.

Marketing Automation Services 90

Marketing Automation Services Work Management Conversion Marketing Management 90