Contently

APRIL 18, 2017

It always takes up your entire TV screen,” said Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. There’s a little mini-story behind it. It’s always fifteen or thirty seconds long. But how does that work in digital? Is it a static banner ad?

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Optinmonster

NOVEMBER 20, 2023

Are you looking for the best online giveaway tool to increase followers , boost traffic , and generate more leads ? Running online contests and giveaways can be one of your company’s best marketing assets. That’s why, today, we’re going to look at the best giveaway tools you can start using right now.

Marketing Automation Services 78

Marketing Automation Services Tools Best Practices Paid Search Agency 78

Biznology

JANUARY 26, 2011

Widespread adoption of tablets is something these companies had best hope for, given that more advertising can show up easily in larger screen formats. AG: I'd have to say the power of segmentation and reporting and the direct connections with a much more sophisticated and still-free Google Analytics.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

readwrite

SEPTEMBER 6, 2012

Earlier this week, we reported on a study that found nearly one in five clicks on mobile advertisements were fraudulent. These clicks represent a tremendous waste of ad spending. So we asked experts about the best ways for advertisers on both mobile devices and Web sites to avoid fraudulent clicks. Better Analytics.

Click Fraud 40

Click Fraud Advertisements Advertising Marketing Attribution 40

WebMarketCentral

OCTOBER 13, 2008

What critical intelligence can be gained from PPC analytics? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. What challenges lie ahead for PPC marketers? How can "conquesting" be applied as an SEM tactic?

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

Single Grain

AUGUST 25, 2023

Predictive Analytics : Example : AI can predict which users are more likely to make a purchase based on their digital footprint. Dynamic Content Optimization : Example : AI tools can automatically A/B test different ad variations to determine which performs best. This could involve changing the ad’s color, wording or image.

Paid Content 52

Paid Content Paid Search Agency Media Advertising Agencies 52

Hubspot

SEPTEMBER 21, 2015

So while I'll still measure social shares, they probably don't have a place in the more analytical reports I deliver to my boss. But in general, you can leave page views for each of your pages out of your more analytical reports. If one of your pages is getting significantly more views than others, your boss will want to know about it.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin. Experience.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Oktopost

AUGUST 5, 2019

We’ve put together a list of the best marketing tools for large organizations, divided by category. It allows you to choose which attribution model fits best with your business, either rules-based or machine-learning. They specialize in mobile attribution and marketing analytics. Is click fraud bringing your PPC campaigns down?

Enterprise Management 89

Enterprise Management Digital Asset Management Work Management Marketing Management 89

Outbrain

JUNE 21, 2021

The affiliate receives payment only for actions taken, such as clicks, conversions or leads. Programmatic marketing is an automated method of buying ad space, targeting the most relevant audience at the best possible price. Performance marketing vs programmatic marketing.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

Single Grain

NOVEMBER 3, 2020

22 Brands with the Best Content Marketing Campaigns. Imagine that your Google Ads budget is spiraling out of control due to click-fraud, and you’re looking for some software to solve the problem. Step 3 – Decide on the Content that Best Fits Your Audience. Which types of content seem to be performing best for them?

Marketing Budget 98

Marketing Budget Marketing & Strategy Marketing Strategy Sales Management 98

Webbiquity

AUGUST 22, 2023

AI, on the other hand, is available to everyone through generative tools like ChatGPT for text and Midjourney for AI art , plus a rapidly growing ecosystem of analytics and other tools. Best case scenario: limitless, nearly free power. It’s personal.

Marketing AI 246

Marketing AI Paid Search Agency Advertising Agencies Lead Ranking 246