Customer Experience Matrix

NOVEMBER 9, 2006

Yesterday I wrote about the strategic choices facing Web analytics vendors as their core product matures. They have three basic choices: - keep focused on Web analytics, improving their products and appealing to the most demanding users as a ‘best of breed” solution. Web analytics vendors will face the same dynamic.

Enterprise Management 120

Enterprise Management Analytics Marketing Management Multi-Channel 120

Customer Experience Matrix

JULY 9, 2009

Summary: a new white paper says business analysts gather data with little help from IT. Analytical software vendor Lyzasoft has just published a white paper by data warehouse guru Dr. Barry Devlin on how business analysts and IT can work together. Barry Devlin on how business analysts and IT can work together.

Paper 120

Paper Business Analysis Software 120

Customer Experience Matrix

DECEMBER 16, 2018

A cynic might argue the reason is that companies have developers on staff and need to keep them busy. The other industries can still benefit from unified customer data but will need deeper analytics to convert their data into value.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

SEPTEMBER 6, 2018

Master Data Management can be loosely defined as maintaining and distributing consistent information about core business entities such as people, products, and locations. MDM and (some) CDP systems also create a “golden record” containing the business’s best guess at customer attributes such as name and address.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 24, 2016

The other components provide inputs (Predictive Analytics Director and Adaptive Decision Manager), support execution (Next Best Action Advisor), or give management control (Visual Business Director). Decision Strategy Manager is where the serious decision management takes place.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 24, 2015

But each still has its own data store, business logic and execution components. So maybe Adobe''s approach is best. These are Analytics, Target, Campaign and Audience Manager. demand side platform or DSP), isn’t yet integrated with core services but can also import audience segments from Audience Manager and Adobe Analytics.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

JANUARY 1, 2019

The new firms included more data access and analytics vendors than previous periods, again indicating that they were purpose-built for specific CDP applications and industries. These are offered as a convenience for their clients, not because the CDPs want to enter the email business.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

JULY 3, 2014

Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status. But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 16, 2012

My role at Left Brain will be to build the “optimization”practice, which means working on marketing analytics as well astechnology. As B2B marketing automation technology worked through its initial deployments, the industry needed best practices to ensure successful implementation. That’s exactly what I’ll be working on.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 14, 2016

Many were features that already exist in other mid-tier systems, including branching visual workflows, sessions within Web analytics reports, parent/child relationships among business records, and detailed control over user permissions. HubSpot’s tool helps marketers find the best topics to try to dominate with their content.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

OCTOBER 17, 2012

MarketingPilot is best described as integrated marketing management for mid-tier companies. The B2C products are generally built on a more powerful foundation than B2B systems, in terms of having a more flexible database structure, deeper marketing operations support, and more powerful analytics. Financial terms were not disclosed.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

MARCH 29, 2011

IBM defines marketing automation as digital analytics, and puts digital analytics at the center of the business universe. This desire to merge marketing into the larger stream of business activities is shared by GSI Commerce (and now eBay) in their approach of offering marketing within a suite of ecommerce operations.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 18, 2012

Like everyone else, I’m seeing greater use of social, mobile, and video; more cross-channel campaigns; closer cooperation between marketing and sales; and expanded use of analytics. The reason is that post-sales interactions are increasingly automated and marketers have the best tools to manage automated interactions effectively.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

SEPTEMBER 26, 2013

And many CDPs provide predictive modeling or best-treatment recommendations that go well beyond the storage functions of a basic data warehouse. - Of course, once the platforms themselves are common, vendors will climb the value chain by offering better predictive analytics and cross-channel treatment optimization. Details count.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 6, 2008

Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. Kurimsky described how her firm uses analytics to identify the best channel partners for her suppliers.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Customer Experience Matrix

APRIL 25, 2013

These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. It plans to expand these to automatically select the best option in a given situation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

APRIL 15, 2012

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. It breaks out results for several categories, of which the most relevant are probably Computer, Consulting, Large Business and Small Business.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Customer Experience Matrix

MARCH 1, 2007

One of my favorite sayings—which nobody has ever found as witty as I do, alas—is that the best user interface ever invented is really the telephone: as in, pick up the telephone and tell somebody else to answer your question. There is no reason to try to turn business users into analysts. On reflection, this is a silly line of thought.

Tools 120

Tools Work Management Analysis Sample 120

Customer Experience Matrix

AUGUST 14, 2014

Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. Whether the company maintains a permanent database on all businesses or only scans when clients request information about specified businesses or segments. Types of predictive models available. .

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

JUNE 15, 2009

To make a stronger business case for the purchase, include the value of shifting work from IT to business users, and of producing results faster. At best, you might be able to create your own reports based on the loaded data. It has proven viable for many other software companies, including other business intelligence vendors.

Work Management 120

Work Management Marketing Management Service Software 120

Customer Experience Matrix

DECEMBER 13, 2012

Most decision managers assume content is best stored with the touchpoint systems, while SiteCore wants to store most content itself. The system then tracks the content consumed by each individual and compares their behavior to “profile cards” of personas such as frequent site visitors with high interest in business.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 15, 2007

The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”. SAS is obviously focused on execution and analytics.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 16, 2011

Here's what he'll be looking for: Background: a general description of your business, including the products, company size, and industry characteristics. But more complex scenarios could include inputs from Web analytics, order processing, point of sale, accounting, and elsewhere.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

DECEMBER 18, 2007

This has mostly meant incremental development of existing components, including continued assimilation of past years’ acquisitions in Web analytics, email, marketing planning, lead management, and event detection. Certainly Unica has added features for email and Web analytics. Acquisitions in those areas would not be surprising.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

Customer Experience Matrix

FEBRUARY 16, 2017

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. Analytics include dashboards, attribution reports, and funnel analyses that track customers through a purchase process.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

JANUARY 17, 2008

It has offered traditional campaign management as well, although with more of a business-to-business slant than its competitors. The analytical enhancements are important but don’t require much description. Parts of these have since been incorporated into its product. The company’s most recent major release is 8.0,

Work Management 120

Work Management Marketing Management Campaigns Allocation 120

Customer Experience Matrix

JUNE 25, 2008

But I recently spoke with on-demand business intelligence vendor LucidEra , who also said they had found that demand generation systems could not integrate such information. Just 64% of the best-in-class vendors had this capability, even though 92% had a lead management or demand generation system.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

MARCH 20, 2007

Short term value measures will at best understate the benefits of an optimization project, and at worst lead to changes that destroy rather than increase long term value. Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metrics.

Multivariate analysis 120

Multivariate analysis Lead Scoring Lead Ranking Optimization 120

Customer Experience Matrix

FEBRUARY 4, 2010

The article referred to a survey of online marketers sponsored by Web analytics vendor Coremetrics. Indeed, integration and sharing of online data is the real focus of the survey (and Coremetrics’ business). It's the best I could do. But reality proves a bit more complex. Sorry for the small print in the charts.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Customer Experience Matrix

JANUARY 7, 2010

business-to-business marketing automation. It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business. 2009 was a year of tremendous growth for demand generation systems (a.k.a. me-too products. inbound marketing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JUNE 30, 2010

Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. Features, ease of use, and support from the vendor and business partners are usually (and rightly) the main considerations. rather than marketing automation. .

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JULY 29, 2008

Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. This relates to the number of channels and business activities. - For many marketing departments, that’s plenty.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

AUGUST 4, 2022

One is adoption of no code and low code systems, which make it easier for business users to make changes without help from corporate IT teams. The best advice anybody can give comes from The Hitchhiker’s Guide to the Galaxy : Don’t Panic. Then you let media partners use those models to select your best prospects from their own lists.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

MARCH 3, 2019

The purchase confirms what we already knew: business managers recognize they need unified customer data and enterprise software vendors will offer them solutions. In their briefing on the topic, Informatica made clear that a major reason for buying AllSight is to access the funds controlled by marketers and analytics teams.

Enterprise Management 205

Enterprise Management Work Management Marketing Management Buy 205

Customer Experience Matrix

JANUARY 25, 2007

The paper is based on a survey of senior marketing executives at 500 small and mid-sized businesses. It was designed to identify the marketing practices of best-in-class customer-centric companies and to determine whether those companies actually report better results. No prize for guessing the right answer.

Ideal Customer Profiles 120

Ideal Customer Profiles ROMI Paper Barriers 120

Customer Experience Matrix

JANUARY 26, 2007

Tooker makes this case in his usual colorful fashion in his book The Business of Database Marketing. When requirements are not known, it may make more sense to first work with a demo or free trial system so you can learn about the issues before making a final choice (this is Kaushik’s recommendation for Web analytics).

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120