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Utility Analytics Can Help Your Commercial and Industrial Clients Get To Net Zero

Salesforce Marketing Cloud

Energy service providers have always advised businesses on the best ways to save money on power. There are many opportunities now for utilities to offer greater value to their customers, and utility analytics are key to uncovering them. Help C&I companies reduce Scope 1, 2, and 3 emissions using utility analytics.

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Use Campaign Analytics to Accurately Track Your Sales Performance

LeadSquared

And that is where campaign analytics come in. What are campaign analytics ? Campaign analytics is the data pertaining to the results of marketing campaigns. Test and keep testing, to know what works best. The best part is that it is highly measurable, easy to create and doesn’t burn a hole in your pocket.

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Email Deliverability Remediation: 6 Ways to Avoid Getting Burned

Litmus

In all of our research, we noticed an interesting pattern: Many of the technologies and behaviors that are known to improve deliverability are actually used at higher rates by brands that have been blocklisted than by brands that haven’t been. So don’t wait until you’ve had your hand burned by a deliverability meltdown. Get the report.

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What Are Content KPIs and Why Do They Matter?

Navigate the Channel

KPIs can be sales-focused, including the average number of leads generated per quarter and deal conversion rates. And, of course, KPIs can be marketing based, such as conversion rate and cost per lead. Let’s spend a minute on two elements of traffic KPIs that we find particularly interesting to evaluate: Time on site and bounce rate.

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What Are The Benefits Of Hiring Ads Agency?

Valasys

Agency employees are marketing experts who stay up to date with the latest trends, technologies, metrics, and best practices. This exposure to diverse operations frequently inspires cross-pollination of best practices. Large professional media buying departments unlock preferential rates. Image Source. They pass on the benefits.

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14 TikTok tools to amplify your social video strategy

Sprout Social

Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Optimal send times, meaning it analyzes your account to determine the best time to post automatically. Addressing your customers’ burning questions helps to reduce friction in their journey, which in turn makes the buying process easier.

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

The rate at which we generate data is increasing exponentially with 90% of existing data created in the past two years.” But while the office of finance is a natural fit, depending on the company, the sponsor could be a VP of sales, an IT executive, the COO, or anyone trying to solve a specific pain through data and analytics.