Tony Zambito

OCTOBER 23, 2016

We have also seen organizations struggle with how best to adapt to new market dynamics related to customer behaviors and the role of content in reaching customers. New technologies such as mobile, cloud, social platforms, data analytics, and artificial intelligence are reshaping consumer and business behaviors significantly.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

OCTOBER 26, 2015

The promises of Big Data and analytics are limited in their ability to detect changes and cannot offer deeper assessments related to behaviors. In complex B2B environments, important insights can oftentimes best be seen rather than heard. Which, at its origins, was and still is predicated on the use of ethnographic research.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

MARCH 24, 2010

context, one of the key components of buyer personas is this focus on the unarticulated and the not-yet-discovered which can be truly elusive if only an analytical approach through customer data is used. .”   In my recent definition of buyer personas , now in a Buyer Persona 2.0   One of the aims of Buyer Persona 2.0

Buyer Personas 100

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 100

Tony Zambito

MARCH 18, 2012

So the net-net has been that we are just holding on as best we can to these larger accounts. This is how a VP of Sales in the software industry put it to me recently in my research: “Here is what it looks like…we are actually selling more of our product into our larger accounts than ever before….but…over

SMB 100

SMB Enterprise Management SME Work Management 100

Tony Zambito

APRIL 29, 2012

To a greater degree, companies will be better able to identify and predict the ideal scenarios that give them the best shot at winning and being a long-term alternative to buyers. Buyers are getting their information needs met at the right time, the right place, and the right situation of challenges they are dealing with.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Leads 100

Tony Zambito

FEBRUARY 12, 2012

Not the best reason for a rise but nevertheless it presents opportunities for CMO’s to succeed in longer tenures. CMO’s today can cause fundamental shifts in buyer understanding through the balance of quantitative predictive analytics and qualitative predictive buyer modeling. Don’t Forget Your Best Friend. Using A Periscope.

Lead Ranking 100

Lead Ranking CMO Analysis Lead Scoring 100

Tony Zambito

MARCH 4, 2012

There are plenty of debates regarding the best tactical means to connect with B2B buyers. By integrating the benefits of predictive analytics with that of predictive buyer modeling , B2B leaders are gaining smarts on taking segmentation to a new level.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

Tony Zambito

MARCH 21, 2012

Additionally, this gives you the ability to address fragmentation and identify sub-market segments that have the best optimal scenarios to be part of the SMB buyer’s solution. Analytics will play an important role towards reaching understanding. Buyer behavior within the SMB world is rapidly changing.

SMB 100

SMB Lead Ranking Top of Funnel Buyer Personas 100

Tony Zambito

APRIL 7, 2010

.   Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.   This just might be the best couple of dollars you’ve spent in a while.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buyer Personas Marketing Strategy 100