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The Point

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The Best Sales Email I’ve Received All Year

The Point

We’ve already partnered with demand gen firms [Competitor #1] & [Competitor #2] to deliver predictive analytics services to their clients. Best, [Name of Rep]. The post The Best Sales Email I’ve Received All Year appeared first on The Point. I believe there could be a similar opportunity with Spear. Click To Tweet.

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What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

(HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK) BK) Several factors have come together to bring analytics to life.

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The Dangerous Allure of World-Class Marketing

The Point

I presented recently to a client’s partner network on the topic of marketing analytics, and felt compelled to moderate the ambition of attendees by advising them that, for most B2B organizations, consistently and accurately tracking marketing-attributed revenue and ROI is difficult, and complex, and something few achieve.

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Report: 19 Experts on the State of Marketing Automation

The Point

Whether it’s predictive analytics, ABM , AI, or chatbots, the modern marketer needs to navigate an increasingly technical discipline. HS) I’m really excited about the possibilities for leveraging predictive analytics and big data in marketing automation. (DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS)

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8 Questions to Ask Before Investing in Marketing Attribution

The Point

Fortunately, there are now some excellent third-party reporting, analytics and attribution tools that can help marketers get closer to attribution nirvana. If you have your MAP synced to Salesforce, campaigns are your best friend. Are you using Salesforce Campaigns and corresponding statuses for all of your marketing efforts?

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

The audit recommended some fundamental changes in strategy and application of SEM best practices across the board, including: • Tighter ad groups to improve ad relevance and therefore quality score (decreasing CPC). Increasing the number of negative keywords to reduce consumer impressions and unqualified clicks. Aggressive testing of ad copy.

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Top 10 ABM Mistakes

The Point

How can ABM best coexist with a more traditional funnel-based demand generation model? For example, in the very early stages of an ABM campaign, success is best measured by Account-Based Awareness and Account Engagement. ABM is typically best-suited for companies selling complex solutions to buying committees at large enterprises.