Paul Gillin

OCTOBER 11, 2012

The best way to provoke discussion on LinkedIn is to ask questions. The Sales Best Practices group on LinkedIn has a different membership than the Construction Professionals group. It generates longer links, but they’re compatible with Google Analytics. Here are a couple from the Sales Best Practices group: Eat that Frog!

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JULY 16, 2013

We’ll use the big data analytics study from IBM that’s embedded below as an example. After all, they know a lot more about the topic than you do and they want to show off their best stuff. The key is to let the authors of the document do most of the work. Don’t just copy the executive summary and walk away, though.

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

JANUARY 16, 2012

It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. “This is rethinking.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago.

ROI 50

ROI Paid Content Social Marketing Webcast 50