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The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways

Marketing Finger

I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. Consider setting a ‘best possible outcome’, ‘worst case scenario’ and ‘most likely outcome’ Express these targets in terms of number of leads, amount of incremental revenue to be generated, or in terms of anticipated ROI.

The More You Think About ROI…

Marketing Finger

Which attribution models work best for your sales process? Tags: marketing 1000words analytics attribution measurement return on investment ROI What is the Return on Investment (ROI) of an ad campaign? How do you go about measuring it? These are some of the things I was working on this afternoon which led me to ponder the following relationship. Where does it end?

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10 of the Best Web Analytics Guides and Tips of 2013


Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.

The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Piwik.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. B2B Marketing. processes are fundamentally changing.

The 23 Best Content Ideation Tools


Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.

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The 12 Best Competitive Intelligence and Benchmarking Tools


There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. 10) SpyOnWeb.

The Only Analytics That Matter Are Your Own


There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning. While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics.

The Best Content Analytics Tools: A Beginner's Guide


To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. B2B Marketing. processes are fundamentally changing.

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. Indeed, the analytics themselves will identify the smart choices.” ” Marketing’s biggest challenge is determining the best media source to promote a product or service.

The Six Best Google+ Marketing Tools


Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Google Review Count: 70,400. Pricing: free to $34 per year.

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B2B Conversion Tracking Best Practices


If you’re using Google Analytics to track web conversions, a conversion can be so many different things. It passes along information from the specific ad to the web analytics platform that contains the medium (e.g. Double-counting conversions happens when you rely on the native analytics for each marketing source. AnalyticsMistake #1: Confusing conversions with leads.

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Everything I’ll cover here is for Analytics newbies. Analytics will ask you to try again.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. Do big data marketing analytics really work? .

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. B2B Marketing. processes are fundamentally changing.

Pinterest Analytics

Vertical Response

That’s where Pinterest analytics comes in. By understanding the analytics on your Pinterest business account, you can watch your website visits and sales grow. Bank of America is a great example of using Pinterest Analytics to identify top-performing pins and topics that users find most helpful. Their Better Money Habits board focuses on putting out the most helpful, best-performing content, like detailed financial education. Pinterest works only with merchants looking to provide the best possible customer experience. Best in search. Interests.

How Host Analytics Operationalizes Intelligent Workflows With Predictive Analytics


Over the years we’ve had the tremendous opportunity to work with some of the best companies in the world that are helping to shape the future of predictive for sales and marketing. One such business is veteran customer Host Analytics, who has achieved amazing business results over the years by leveraging predictive intelligence in their sales and marketing stack.

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8 (of the) Best Web Analytics Guides of 2010


Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog. Share this on Bebo. Digg this!

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Website analytics tools typically only help you answer the “ What ”: What are the top 10 pages visited?

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive. (HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. The use of analytics in B2B marketing and sales is actually lagging other industries.

The evolution of social media analytics

grow - Practical Marketing Solutions

You probably can’t pick up a book on social media best practices without seeing some reference to Dell. During my recent trip to Austin, I had an opportunity to catch up with Shree Dandekar , Dell’s chief strategist for business intelligence and analytics. You probably can''t pick up a book on social media best practices without seeing some reference to Dell.

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

At an operational level, the individual-level systems use automated analytics to rank all possible content choices for each individual using that individual’s data. Segment-based systems either use rules to select content for each segment or use automated analytics to rank content choices for the segment as a whole. So I thought it worth some discussion.

The Five Best Infographic Creation Tools and Services


Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. Sample review:  “Vennage is a social analytics and marketing company that offers infographics and other designs as part of its service package. Infographic Creation Tools. 1) Piktochart. ” — RazorSocial.

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Google Analytics & Webmaster Tools for ROI

Confluent Forms

Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. And that is the crux of this new offering: empowering you to realize more value from your website.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM). The Fliptop/LinkedIn deal is just more evidence of the connection.

A 'not provided' tip from your Analytics

Confluent Forms

If you're like us, you check your Analytics a few times a week, analyzing the charts and numbers looking for trends and areas for improvement. If you've ever gone to the Organic Keywords section of your Analytics to see the terms that people used to find your site, you might have noticed that one of the top "search terms" in the list is "(not provided)". Why is this?

The Five Best Pinterest and Instagram Marketing Tools


Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1)   ScheduGram. Content Marketing Cool Web Tools Pinterest Social Media Marketing best Instagram marketing tools best Pinterest marketing tools Layout from Instagram Rebekah Radice ScheduGram TailWind Viraltag viralWootGoogle Review Count:  269.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics


Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.  Visits.

ABM Analytics: What Should You Focus On?


When it comes to measurement and analytics, if marketers continue to use the same metrics and goals that they used for demand generation, organizations will not see the success that they expect. Clearly, there is some confusion around the best way to measure and analyze ABM success. In the 2016 ABM Metrics Survey , we asked marketers what their primary metric for ABM success was.

Google Gives Road Map to Retailers With New Analytics


Google Knows Best. All they’d tell you was what you found in your Google Analytics report. Google added a new feature to their analytics. Make the Most of Your Analytics. The latest analytics from Google will allow you to recognize those “I want to buy…” moments so you can act quickly. Ecommerce AnalyticsAll that has changed.

How to Answer 11 Common Marketing Questions Using Analytics


To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach.

The 28 Best Influencer Marketing Tools


Here are 28 of the best tools for influencer research and outreach. 1) Klout. Discover compelling content for sharing, identify key influencers (blogs and video), analyze social signals to determine what works best with your audience, and measure user engagement. Sample review:  “Looking to spy on competitors’ blog post analytics? Google Review Count:  217,000. InNetwork.

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5 Essential Insights You Can Uncover Using Twitter Analytics


When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Some tools can analyze your Twitter followers and recommend the best time for you to tweet.

Want to Learn Marketing Analytics? Start With These 9 Great Resources


I''ve been interested in data and analytics for a long, long time. There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. Share with us in the comments below.

Why Businesses Need to Adopt Predictive Analytics?


– Why Businesses Need to Adopt Predictive Analytics? Businesses are trying their best to stay ahead of the pack by using predictive analytics and exploit various. The post Why Businesses Need to Adopt Predictive Analytics? Future holds an unflinching intrigue and fascination for everyone, from ordinary citizens to large business enterprises. The continuous proliferation of data is driving businesses to place data at the core of their business strategies. appeared first on Opentopic. Brands & Marketers

Twitter Rolls Out Tweet Performance Analytics to All Users


Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. According to TechCrunch (and a tweet from Twitter''s front-end engineer Ian Chan), now everyone can see their Twitter analytics. Who Has Access?

Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

For me, the plane ride home is the best chance I have to learn how a city is laid out and situated. They ensure that people flow in, stories flow out, and containers of data are never misplaced. I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable.

28 (of the) Best Business Blogging Guides and Tips of 2013


Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Best Business Blogging Guides and Tips.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals. All rights reserved.