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MARKETING FINGER JULY 30, 2011 The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. Consider setting a ‘best possible outcome’, ‘worst case scenario’ and ‘most likely outcome’ Express these targets in terms of number of leads, amount of incremental revenue to be generated, or in terms of anticipated ROI. MORE >>	MARKETING FINGER MARCH 10, 2010 The More You Think About ROI… Which attribution models work best for your sales process? Tags: marketing 1000words analytics attribution measurement return on investment ROI What is the Return on Investment (ROI) of an ad campaign? How do you go about measuring it? These are some of the things I was working on this afternoon which led me to ponder the following relationship. Where does it end? MORE >>	RECENT POSTS JULY 30, 2011 \| MARKETING FINGER The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways MARCH 10, 2010 \| MARKETING FINGER The More You Think About ROI…
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