KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. This is another best practice pulled from… pretty much any marketing strategy ever. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JANUARY 15, 2020

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics. This is compared to just 38% of aspirationals – individuals who are still in the process of harnessing and leveraging data and analytics.

Studies 157

Studies Class Statistics Analytics 157

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4. Are some no longer relevant?

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

JANUARY 23, 2018

When we think about creating the right content – not just the best content – it’s actually no surprise that the right content gets results, even if it might not be the highest-quality. All the best practices are employed. Instead, it’s, “Are you creating the right kind of epic, high-quality content?”. It starts to make more sense.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. If we already know we will have multiple stakeholders, then the best thing to do is get organized. Two of my favorite reports in Google Analytics are top conversion paths and assisted conversions.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

AUGUST 19, 2020

Link the account to Google Ads and Analytics. Find What Elements Work Best. With Optimize, users can alter different elements on a landing page, test them, and find the combination that leads to the best results. Linking Optimize with Analytics. Place a tracking code on all pages of the site. Targeting the Right User.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

SEPTEMBER 28, 2021

This was followed by digital media and search (69%), data analytics (65.7%) and direct digital marketing (63.6%). Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activities.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

JULY 1, 2021

Forty-six percent of best-in-class marketers said that they are “very successful” at achieving their top priorities through marketing automation optimization. percent) said that the use of data and analytics for smarter targeting is helping their efforts. To achieve their personalization goals, most marketers (72.72

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

MAY 16, 2013

Based on Blue Ocean Market Intelligence’s “ Fortune 100 Social Effectiveneess Index ” and our own social media knowledge, we’ve identified 10 of the best B2B Facebook pages out there. Why It’s Good : The Oracle Business Analytics page (ranked #9, yes there are 3 B2B pages in the top 10!) Think we missed one?

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

OCTOBER 9, 2012

This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. While your strategies for each social media site vary, you shouldn’t write off any network until you’ve applied the best practices and analyzed the results each has on your business. B2B Best Practices for Instagram.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

KoMarketing Associates

NOVEMBER 28, 2017

Find What Elements Work Best. With Optimize, users are able to alter different elements on a landing page, test them, and find the combination that leads to the best results in AdWords. Linking Optimize with Analytics. Another big benefit of using Google Optimize is its ability to easily connect with Google Analytics.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

APRIL 9, 2019

SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Their prices start at $45 to integrate with Google Ads and Analytics, or Bing Ads or Facebook ads. Google Analytics. 7 Ways to Increase Accuracy and Insights in Google Analytics. It is, and Hotjar does it.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JUNE 16, 2020

Thirty-one percent of the best-in-class marketers who responded to the survey said that they have been “very successful.”. Organizations see traditional issues like wasted resources and an inability to rely on analytics. Nearly 35% claimed that they want to boost content engagement. Finding Benefits in Flawed Marketing Data.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

KoMarketing Associates

MARCH 22, 2016

But then, when you go to report on the content assets created during that month or quarter, you dig into Google Analytics and see *crickets*. So let’s say you’ve done your research and created content that you’re certain speaks to the concerns of your target audience. What happened?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

FEBRUARY 14, 2018

Marketers now turn to data and analytics to get a clearer picture of their target audience, but how are they integrating this information into their overall strategy? It’s best practice to layer first-party data into all targeting tactics and not just a siloed line item in a media plan for ‘retargeting’ efforts.”.

Planning 161

Planning Banners Marketing & Strategy Analytics 161

KoMarketing Associates

FEBRUARY 26, 2018

Viant recently conducted the “Power of the People” report to learn more about which types marketing campaigns yield the best results. A total of 52 percent of respondents at the time said they believed data and analytics would provide “a key source of opportunity in the coming years.”

ROI 177

ROI Opt-in Advertising Benchmark High Quality Lead 177

KoMarketing Associates

FEBRUARY 19, 2019

More so, it helps to ensure my clients’ sites are performing at their best. Analyze Your Analytics. A few years ago I had a client who loved to remove their analytics. It wasn’t ideal but it got me into the habit of checking analytics for my clients more regularly. Let’s jump in! Now we know. Take for example Client C.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

AUGUST 20, 2019

This is compared to 43 percent of best-in-class marketers who stated that they have been “very successful.”. MIT SMR and SAS conducted the “2019 Data Analytics Report” and statistics showed that back in 2017, about 78 percent of marketers “somewhat” or “significantly improved their access to useful data over the course of 12 months.

Customer Surveys 121

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 121

KoMarketing Associates

MAY 23, 2018

To remain competitive, they must take iterative, effective steps to implement the technology, processes, and best practices for taking customer-facing actions from data. B2B marketing and sales leaders must fight through that complexity, along with their internal and external partners,” wrote the authors of the report. “To

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

KoMarketing Associates

JULY 2, 2020

That may be a missed opportunity, as we’ve found that if you apply a few best practices, LinkedIn ads can perform well. We published a post about LinkedIn profiles a while back ourselves, and it’s been one of our best-performing posts. All your ads can perform well, actually. But only if they have effective creative.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JUNE 29, 2016

This included best practices for LinkedIn Group management, participation, and establishing a consistent level of communication and engagement. From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

SEPTEMBER 22, 2021

From the Ascend2 Report: Ascend2 asked best-in-class marketers “what are the most challenging barriers to marketing automation success?”. From measuring the performance of your content on social media to looking at blog visits on Google Analytics, there are many different (and equally important) ways to measure your content performance.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JUNE 7, 2017

A few of the terms selected by participants when asked about the science of marketing were “data,” “analytics,” and “technology.”. When questioned on the art of marketing, some of the words that came up were “creative,” “design,” “content,” and “brand.” In correlation with these results, 63.4

Customer Surveys 161

Customer Surveys Touchpoints CMO Correlation 161

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Google Analytics. This may go without saying, but Google Analytics is absolutely necessary to the work of search engine marketers on a daily basis.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MARCH 20, 2019

Sixty-five percent of markers who have incentives to use marketing automation said they can easily drill down to see the underlying data and analytic components that are aggregated into their KPIs. Just eight percent of respondents said that they use all email marketing automation features and optimize them to get the best results.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

KoMarketing Associates

DECEMBER 1, 2016

While almost every audit addresses SEO best practices, more challenging issues arise when tackling the expectation of strategic direction. The Google Search Analytics Audit. In the example below, I’m showing a screenshot of a filtered view of the same search analytics account, highlighting a sub-section of assets.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

MAY 25, 2022

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. Note : If you haven’t switched to Google Analytics 4, now is the time.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

APRIL 20, 2017

This can found by digging into your analytics a little bit and comparing your year over year data. Much like regular SEO, optimizing your mobile site to align with best practices is an extremely important part of the mobile SEO strategy. Set Up Mobile Analytics and SERP Performance Tracking. Make Sure It’s Worth The Effort.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

SEPTEMBER 11, 2015

While some of the best resources for research are commercial in nature, there are also several free versions that allow you to view data and brainstorm without spending much of your budget. Website Analytics. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

AUGUST 6, 2018

Just forty-six percent of best-in-class marketers said that they are “very successful” at achieving their top priorities through marketing automation optimization, and 44 percent consider themselves to be at least “somewhat successful.”. percent) said that the use of data and analytics for smarter targeting is helping their efforts.

Barriers 142

Barriers Marketing Automation Customer Surveys Automation 142

KoMarketing Associates

JULY 12, 2016

In the “Essential Framework for Optimizing Marketing Performance” report published by Allocadia, research shows that the most optimized marketing teams come from organizations that have best-in-class talent, data, and technology. HOW COULD MARTECH POTENTIALLY HELP B2B MARKETERS BETTER UTILIZE THEIR DATA AND ANALYTICS?

Optimization 120

Optimization Class B2B Sales Paid Search Agency 120

KoMarketing Associates

JUNE 30, 2021

Every bit of confusion or extraneous information has to go if you want to make the best decisions with the most confidence. At least one of the lead generation metrics you track should be which media channels work best for you. Focusing on a few channels that work best for your company and your marketing strategy is more effective.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

OCTOBER 23, 2018

Being a data-driven marketer is great (and necessary), but how might things change if you spent as much time talking to your customers as you did looking at analytics reports? It’s not as celebrated as coding or analytics. It’s one of the best ways to improve your marketing. Web Analytics 2.0: Do a usability test.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

AUGUST 12, 2020

The types of information you would place into each category may overlap, so you’ll need to decide which is the most appropriate header to choose: Style is best used for retail and leans more on the B2C side. We recommend adding both to all Google Ads accounts, best of all, they don’t require extra cost nor technical knowledge.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

SEPTEMBER 22, 2016

To prepare a full table of sashimi to treat your honorable guests, you have to catch the best fish – a rich variety that will suit many tastes. I hope this list will facilitate your SEO and PPC programs in China and help you net the best fish! To achieve this goal, the search engines themselves are the best resource to start with.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Analysis of when the best times to post content might be and the most relevant / popular post types. Search Engine Marketing Blog Social Media Strategies Web Analytics' But that is starting to change.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120