Remove best

Customer Experience Matrix

article thumbnail

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

At an operational level, the individual-level systems use automated analytics to rank all possible content choices for each individual using that individual’s data. Segment-based systems either use rules to select content for each segment or use automated analytics to rank content choices for the segment as a whole.

article thumbnail

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Aginity Puts a Customer Data Platform on an Analytical Appliance

Customer Experience Matrix

Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity also provides some analytical and customer management features of its own. On to Aginity itself.

article thumbnail

Omniture Study Suggests Marketers Doubt Value of Analytics Investment

Customer Experience Matrix

Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. Specifically, eMarketer reported that the leading challenge in Web analytics was “talent”, cited by 58.4% Efforts to expand adoption of analytics should start with that.

article thumbnail

Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

I’ve for years divided customer management systems into three broad categories, which are best seen as layers in a unified architecture. The core technology challenge facing today’s marketers can be viewed as connecting these silos by adding the customer database, analytics, and personalization components that sit in between.

article thumbnail

A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. Teradata’s marketing applications also extend beyond standard marketing automation to include marketing resource management and analytics. But I digress. Where was I?

article thumbnail

How Lego Bocks Explain Why Bloomreach Bought Exponea

Customer Experience Matrix

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.