Chris Koch

OCTOBER 8, 2009

My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. And we have lists of marketing best practices that we can rattle off. Okay, so I’m not an “A-list&# blogger. Research, to find them. But we’re looking for something more human.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

OCTOBER 8, 2009

My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. And we have lists of marketing best practices that we can rattle off. Okay, so I’m not an “A-list&# blogger. Research, to find them. But we’re looking for something more human.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

JULY 16, 2010

For example, in the three categories I’ve looked at so far (there are six categories altogether), we have one company using analytics to predict customer buying patterns (and this ain’t diapers or laundry detergent, ladies and gents—we’re talking six-figure jumbles of complex products and services here).

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 100

Chris Koch

SEPTEMBER 17, 2010

The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. The best example of this that I can think of is IBM’s Smarter Planet. But from the ashes of publishing, subtle association is making a comeback. Association in action: Smarter Planet.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100