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B2B Memes

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

While you might be passionate about analytic philosophy or avant-garde classical music, you should probably avoid titles like “What Wittgenstein Can Teach You about Buyer Personas” or “ Arnold Schoenberg and the Art of Content Marketing.”). Blank doesn’t explain how he identifies his “best” work. But Little Bunny Foo-Foo? Tell us more!

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We’ve Got Algorithms. Who Needs Editors?

B2B Memes

Using Web analytics from a test period to automatically choose between two headlines, as we’re told the Huffington Post does for its stories , can make sense—if both versions are true to the content. Computed content is a set of data; communication is the expression of an attitude toward, or perspective on, those data.

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