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Anything Goes Marketing

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Give web visitors the resources they need - Customized Google

Anything Goes Marketing

The best news is that it's easy to implement Google Custom Search Engine and it's FREE. I think it may be the best $100 your company has spent. I haven't tested this out but you can probably use Google Analytics to track what people are searching on and additional data. In addition, with this Web 2.0

Resources 100
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How do I Generate More Leads from my Website?

Anything Goes Marketing

You can read about best practices on this area from my post: Improve how you use White Papers for Lead Generation - Part II While most people provide their real name and email address, most don't provide their real phone number or answer custom questions accurately. link beside it.

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A/B Testing E-Marketing Tips

Anything Goes Marketing

In order to determine the true success of an A/B test, it's best to look beyond your open rates and pageviews. It's best to start slowly and look for small wins and then convince others that testing really does improve performance and is worth the resources. Chad PS - Do you have any testing stories? nightmares?

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Email Tips for the New Year Part I

Anything Goes Marketing

This is also easy to do by examining the search terms from your analytics program. The best bet is to conduct tests to see if this boosts response. Technorati Tags: email marketing, segmentation, tips, e-mail best practices. Have emails sent from Account Executives if possible. PS - feel free to look for me on Facebook.

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Landing Page Strategies and Lead Qualification

Anything Goes Marketing

Check out the Top 7 Landing Page Strategies on the Google Analytics blog. This type of data won't matter if the actual company is not a good fit for your product or service but can be very helpful by providing your sales team the intelligence to better understand who are your best leads and the leads that should be prioritized.