Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Act-On

APRIL 24, 2018

Learn how to use Google Analytics for tracking the effectiveness of your content marketing? Here are three ways to slice and dice your data to see which content performs best. How effective is your content marketing?

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Effectiveness 102

Act-On

SEPTEMBER 24, 2023

Seed keyword Long-tail keyword Marketing automation How to purchase marketing automation tools Email marketing platform Email marketing platform demos Marketing analytics How to buy a marketing analytics platform In addition to choosing long-tail keywords, you’ll also want to look for words that signal intent to purchase.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

MAY 1, 2018

Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically.

Marketing & Strategy 103

Marketing & Strategy Marketing Creativity Analytics 103

Act-On

SEPTEMBER 24, 2023

Page title: Don’t Make SEO the Reason for Your Content Marketing Meta Description: SEO isn’t the best grounding for a new content marketing program. We love using Google Analytics to find this data. That’s why you want to write a strong page title and meta description. We love this example from the Content Marketing Institute.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

NOVEMBER 27, 2023

It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) What is the best process for handing off leads to sales? and which content and tactics you need to engage them. What are the next steps once that is done?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

Act-On

SEPTEMBER 24, 2023

Fortunately, you don’t need to log into two devices at once to find the best LinkedIn marketing groups… So we did it for you. How to find the best LinkedIn marketing group just for you As we combed through way too many bad LinkedIn marketing groups, we uncovered a few common themes.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130