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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

Tuesdays and Wednesdays are the best days to send emails. However, there are best practices to consider that do not require extensive testing and segmentation. Using best practices are likely to further enhance newsletter performance. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. See more about how marketers are using MarTechBot here.

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The Best Twitter Analytics Tools

Brandwatch Marketing

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers. But connecting with and converting buyers has never been more challenging. B2B sales are way more emotional than B2C because people’s careers are on the line.

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Best Ecommerce Analytics Tools Compared

The Daily Egg

When it comes to ecommerce analytics tools, we hate to brag, but we are the experts. The post Best Ecommerce Analytics Tools Compared appeared first on The Daily Egg. This is one of our primary.

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Best Free Social Media Analytics

TrustRadius Marketing

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. This is especially true for smaller businesses.