Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Determine Your Goal. Achievable: Is your goal attainable or not?

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Oktopost

MAY 30, 2023

It may not be the solution for a kale aversion or Frappuccino habit, but it’ll be the best thing you could do for yourself (and the businesses) this week. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. The solution?

Social Media 84

Social Media Enterprise Management Media Work Management 84

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. If we already know we will have multiple stakeholders, then the best thing to do is get organized. What best practices do you use when creating successful multi-channel ad campaigns?

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Martech Advisor

JANUARY 23, 2020

Five best practices for success in this space. Examples of 2019’s best multicultural marketing campaigns. Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.”

Practices 104

Practices Examples Marketing Strategy Marketing & Strategy 104

Martech Advisor

JANUARY 6, 2020

In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products. 6 Best Practices for Real Estate Social Media Marketing in 2020. Table of Contents.

Social Media 110

Social Media Social Marketing Practices Media 110

Champion Communications

JULY 6, 2023

Enter Threads, a platform that promises to offer a refreshing alternative to Twitter, allowing marketers to take their messaging to the next level. In this blog post, we’ll explore the merits of using Threads alongside or instead of Twitter and how it can impact B2B marketing strategies.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Sprout Social

APRIL 6, 2020

Just like how some individual colleges within a university system might have their own Twitter and Facebook Pages, LinkedIn offers the same option through their affiliated Pages feature. The best of the best news end up rising to the top and making it to the parent Page. Link affiliated Pages. Know your audience. Job function.

Education 101

Education Linkedin Practices Best Practices 101

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Optinmonster

DECEMBER 4, 2019

But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. All smart marketers know that using videos is one of the best digital marketing best practices. Measure analytics with email software.

Paid Content 88

Paid Content Practices Top of Funnel Best Practices 88

Martech Advisor

NOVEMBER 22, 2019

In this article, let us look at the process of automating social media, the best practices to follow while automating social media, and the benefits offered. What Are the Best Practices of Social Media Automation? 6 Best Social Media Automation Tools. What Are the Best Practices of Social Media Automation?

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Marketing Insider Group

JANUARY 21, 2022

Study Best Practices. There are different best practices for every social media platform. Facebook’s features are different from LinkedIn’s , which are different from features on Twitter. Study best practices and learn how to make the most of the unique features on each platform to craft distinct content.

Social Media 326

Social Media Organization Media B2B 326

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Buffer

APRIL 7, 2022

Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. The Week Ahead Horoscope 2.

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter. But, Chris persevered.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Webbiquity

MAY 9, 2023

What’s the best approach for creating that strategic plan? These are among the key questions for marketers to ask when determining how best to reach their goals. Image credit: Twitter Here’s how Sprout Social is doing it. Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits.

Social Media 310

Social Media Social Marketing Planning Tips 310

InsightSquared

OCTOBER 24, 2017

To help you stay up-to-date on the latest sales intelligence, sales operations and sales leadership discussions happening during the conference, we curated a list of seven influencers you should follow on Twitter, and included their speaking sessions. . Mike Wolff, @mike_wolff : SVP, Commercial Sales at Salesforce. See you in 13 days!

Twitter 159

Twitter SMB Curation Advertising Agencies 159

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. It’s easier than you think.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Webbiquity

FEBRUARY 28, 2023

For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. Read next: How to choose a marketing analytics platform.

Analytics 115

Analytics Work Management Marketing Management Click Rate 115

Integrated B2B

JUNE 16, 2020

Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. There are a lot of articles online that claim to have researched the best times to post to LinkedIn. Reach out to us today!

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

CoSchedule

JUNE 29, 2022

When is the best time to post on Twitter? The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template.

Twitter 52

Twitter Analysis Research Best Practices 52

Martech Advisor

JANUARY 16, 2020

Here are some best practices for user persona creation that you could put to use this Get to Know Your Customers Day. So let’s get started with some best practices for user persona research and development. Let's find out, what the best practices for an ideal user persona development are.

Ideal Customer Profiles 69

Ideal Customer Profiles Practices Buyer Personas Best Practices 69

Hubspot

MARCH 3, 2020

We've seen the stats that back up using social media as a legitimate business practice. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides. Price: $49-248/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Stevens & Tate

FEBRUARY 16, 2024

The Essence of SEO in Social Media First, let’s take a look at SEO’s Role : Enhances content discoverability on search engines : Implementing SEO practices can significantly improve the likelihood of your content appearing in top search engine results. Understanding these can significantly enhance your content’s performance.

Social Media 94

Social Media SEO Optimization Media 94

Webbiquity

MAY 25, 2021

The Best Influencer Marketing Platforms for B2B and B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Webbiquity

JUNE 13, 2023

Your loyal customers are your best brand advocates, creating authentic word-of-mouth. To ensure precision in your personalization, leverage technology to automate data collection and analytics. Adopt best practices for ethical data use and transparency to maintain customer trust. Anticipate their needs at every stage.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Marketing Insider Group

OCTOBER 15, 2020

It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. Are there key skills they should focus upon? A: I believe that marketing technology is pervasive in b2b.

Digital Transformation 357

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 357

Marketing Insider Group

AUGUST 11, 2023

Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility. Educating Staff and Users: Ensure that everyone involved knows the importance of data security and how to adhere to best practices.

Social Networks 186

Social Networks Business Work Management Social Media 186

QuanticMind

SEPTEMBER 20, 2018

Like any industry, digital marketing comes with its own set of policies and best practices aimed at helping customers create value, streamlining processes and enabling them to execute a more effective online marketing strategy. But what are the drivers behind those practices? Be In the Know. Keep It Succinct.

Marketing Budget 44

Marketing Budget Practices Planning Best Practices 44

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. Then they reached out to influencers one at a time, developed campaign ideas, negotiated pricing, and manually tracked results as best they could. In our case, that works well.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Martech Advisor

NOVEMBER 8, 2019

Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising. Three Best Practices for Mobile Advertising. Three Best Practices for Mobile Advertising. Five Benefits of Mobile Ad Networks.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

Marketing Insider Group

JUNE 8, 2020

All of this was driving marketing transformation (before anyone had yet coined the term), and Michael openly shared his best practices and enabled collaboration with hundreds of SAP marketers, myself included. What is the best way to get started with a great Content Marketing strategy and program?

Thought Leadership 246

Thought Leadership Content Marketing Work Management Marketing Management 246

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65