Marketing Insider Group

JANUARY 6, 2020

There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. The best marketing conference for one person may not even make it into the top 10 for someone else. SUPERWEEK is an annual five-day conference completely focused on digital analytics. Digitalsummit.com.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Martech Advisor

DECEMBER 16, 2019

Practice social listening to know what people say about you on social media. For example, if users are dropping off a particular page, you can use qualitative analytics tools (heatmaps, session recordings, etc.) Enable them to try products virtually or view product demos via 360-degree simulations. Simplify the buyer journey.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Optinmonster

JANUARY 15, 2024

You can use product analytics and customer engagement software to capture the ‘aha’ moments of the most engaged users. Here are 3 product usage analytics tools that can help you with this: Mixpanel Amplitude MoEngage Both Mixpanel and Amplitude have free plans for you to test the product. Here’s an example from HubSpot.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Madison Logic

DECEMBER 14, 2023

And be sure to d ownload our comprehensive 2024 B2B Marketing Predictions eBook for a deeper dive into these predictions and advice on crafting practical strategies to capitalize on them. That includes identifying and partnering with organizations that adhere to national and international privacy regulations, guidelines, and best practices.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Hierarchy of Needs The Marketing Hierarchy of Needs™ represents a hierarchical view of marketing practices, services and investments. For marketers, the news is good overall.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Full Circle Insights

NOVEMBER 17, 2023

A data-driven culture is the collective behaviors and beliefs of people who value, practice, and encourage the use of data to improve decision-making. Example: In demand generation we measure the conversion rate between demo and closed one business. What Does it Mean to Have a Data-Driven Culture? So, how do you get there?

Multi-Touch Attribution 52

Multi-Touch Attribution Webinar Metrics Marketing Attribution Lead Ranking 52

Optinmonster

JANUARY 15, 2024

You can use product analytics and customer engagement software to capture the ‘aha’ moments of the most engaged users. Here are 3 product usage analytics tools that can help you with this: Mixpanel Amplitude MoEngage Both Mixpanel and Amplitude have free plans for you to test the product. Here’s an example from HubSpot.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Adobe Experience Cloud Blog

MARCH 17, 2017

This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. Just come ready to learn, and you’ll be edified; it’s practically a guarantee.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

Vidyard

DECEMBER 4, 2020

What Are Some Video Landing Page Best Practices? Learn From the Pros Social media management tool Hootsuite’s video landing page for their enterprise product effectively focuses on one CTA: “Request a Demo.” Demo Videos : If you’re looking to go beyond what your product is to what it actually does, a demo’s for you.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

FEBRUARY 18, 2021

Embrace Analytics 6.2 In 2019, those early adopters ushered in the emergence of repeatable best practices for prospecting with video. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. Video Trend 5: Video Tech Goes from Tactical to Strategic 6.1

Sales Management 127

Sales Management Trends Video Marketing B2B 127

SpotMe Blog

JUNE 29, 2023

And with fully compliant event platforms that collect data and feed it automatically into your pharma CRM for you, gathering HCP data to analyze and drive your next best actions is easy. Strict laws govern how pharmaceutical companies can market their products to ensure ethical practices. Find out more.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Digital Experience Platform 93

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 93

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Analytics Statistics 2.6 So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

6sense

DECEMBER 10, 2021

If you read yesterday’s robust Breakthrough recap , then you know the first day of our customer conference in Austin was jam-packed with best practices, exclusive info and more than a few mind-blowing moments. . Aruba: Building a Best-in-Class Martech Stack . 63pp MQL quality. 307% organic traffic. 454% brand search clicks. +70%

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Terminus

DECEMBER 9, 2020

Will we ever see 100% of companies practicing ABM? – Forrester 73% of B2B buyers consume between three to seven pieces of content before speaking with a salesperson. It’s like having a DVR,” as said best by our CEO, Tim Kopp. That’s sort of a trick question – yes, but we won’t call it “ABM” anymore.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Vidyard

FEBRUARY 18, 2021

Embrace Analytics 6.2 In 2019, those early adopters ushered in the emergence of repeatable best practices for prospecting with video. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. How to Take Advantage of Video Trend #5 6.1.1

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Moz

DECEMBER 16, 2019

Today, I’m offering my six best marketing tips for craft retailers for a more successful and profitable 2020. But if a nearby competitor is outranking you and you need to get ahead, earning high-quality mentions and links can be the best recipe for surpassing them. Forrester). First, a quick definition of local search marketing.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Convince & Convert

SEPTEMBER 21, 2010

You need something that’s easy for you to use and that will be practical for the application you have at hand. You can also ask for training to make sure you’re using all the features to the best advantage. Are you choosing the best social media monitoring tool to fit your needs? Thanks Katie!

Social Media 155

Social Media Media Paid Content Work Management 155

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. Buyers are more informed, and it’s all about earning their attention—giving them the best customer experience. So how do we rise above the noise?

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

Rollworks

MARCH 27, 2018

Without further ado, here are 18 ABM ideas to help you do ABM better… Stay one step ahead of everyone else… ‘According to Forrester Research, fewer than 1% of leads turn into revenue-generating customers. If big deals matter to your business, invest some time in really learning what best-practice ABM looks like.

Account Based Marketing 40

Account Based Marketing ABM Enterprise Management Work Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. March 2010. Great stuff in the world of B2B Marketing for March 2010. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Vidyard

JULY 31, 2020

What Are Some Video Landing Page Best Practices? Websites that use video are up to 53x more likely to rank on the first page of Google search results ( Forrester ). In short: Video captures attention, educates prospective customers, drives conversions, and provides valuable analytics about what’s working. Sign Up Free.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Martech

FEBRUARY 11, 2022

Whether it’s name recognition, location-based recommendations, or messages based on preferences, marketers need practical ways to enact personalization across their campaigns to meet this demand. Many use customer journey analytics to help ensure these experiences are optimized and personalized across all channels. Source: MoEngage.

Work Management 115

Work Management Personalization Marketing Management Marketing AI 115

SnapApp

DECEMBER 14, 2016

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. While many familiar trends were mentioned, some new ones surfaced.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech Advisor

OCTOBER 14, 2019

Here are the 5 best practices to manage and deliver a great customer experience. Were the agents helpful in answering and convincing the customer that this was the best choice? Here are the 5 best practices to manage and deliver a great customer experience. What is Customer Experience (CX)?

Work Management 92

Work Management Marketing Management Design Examples 92

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. ADP DATACLOUD. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. Best Software List for mid-sized buSINESS Best Software List for small business. Best Software for Enterprise Business. ADP DATACLOUD.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. Best Software for Mid-Sized Business. ADP DATACLOUD.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Metadata

FEBRUARY 16, 2021

At the end of my tenure, or we were in business analytics, business analytics platforms. Elissa Fink: So, we ended up in a platform that Gartner renamed from business intelligence to business analytics. Jason Widup: When analytics was really pretty stuffy. And said, “Hey, no, analytics is for everyone.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52

Adobe Experience Cloud Blog

MARCH 14, 2013

Fortunately, various marketing analytics exist to give companies insight into their various programs’ levels of effectiveness: Each sequential method on this list will give you a more accurate view into your customer value data – but this additional insight also comes with a corollary rise in cost and complexity.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48