Integrated B2B

JUNE 16, 2020

Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. . There are a lot of articles online that claim to have researched the best times to post to LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution? Looking for the best platforms to help you with HCP event management and keeping HCPs engaged at events?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Martech Advisor

NOVEMBER 20, 2019

3 Email Automation Examples That Illustrate Key Best Practices. In the early days of your business, it might be feasible to identify leads/customers using website analytics – and then manually sending out communications to each customer. 3 Email Automation Examples That Illustrate Key Best Practices.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

KoMarketing Associates

DECEMBER 27, 2017

30 SEO Best Practices for B2B Organizations in 2017. 4 Actionable Insights from Google Search Console Search Analytics Reports. New Success Stories – There have been times when prospects would review agency capabilities but question success when more recent case studies could not be publicly discovered.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Capstone Project: Yes. Course highlights. Course Duration: 350 hours.

Course 103

Course Paid Content Marketing Analytics Tools Work Management 103

SocialPilot

JANUARY 21, 2024

This practice also aids in their online reputation management , making guests feel valued even before they’ve checked in. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. You can read the full case study here. You can read the full case study here.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

KoMarketing Associates

JULY 2, 2020

That may be a missed opportunity, as we’ve found that if you apply a few best practices, LinkedIn ads can perform well. Case studies have always made for good content, but they can also make for extremely successful ads. This Twitter ad exemplifies an excellent tactic: Advertising your top-performing content.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Sprout Social

MARCH 19, 2020

It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. . Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Generate leads and new business.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

B2B Digital Marketer

OCTOBER 26, 2023

Practical strategies for breaking down silos and improving the customer experience. Lack of in-depth case studies or real-world examples. If it feels like a wasted circle, it’s best to walk away.” Use their testimonials and case studies to build credibility and attract new users.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

KoMarketing Associates

FEBRUARY 20, 2018

Reporting Tools and Goals – Analytics programs currently being used and existing KPIs. This is where we typically access knowledge-building assets such as: Case Studies – learn more about the client’s existing relationships with customers and how they serve each of them on an individual level. Gather Buyer Personas and Data.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Adobe Experience Cloud Blog

MAY 24, 2018

Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? If your digital campaign is reaching specific targets, use case studies, stats, etc. Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Scott Minor.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Sprout Social

FEBRUARY 15, 2022

The best way to set up a client intake process is to picture yourself as the client. Unfortunately, as a small business owner you need to protect yourself—contracts are the best way of doing so. A social media management platform , analytics program, content calendar and invoicing app, to name a few, can be life savers.

Social Media 105

Social Media Consulting Media Work Management 105

ClearVoice

JULY 20, 2021

Imagine having to spend hours each day researching your competitors, their best posts, and attractive content. If you use AI in the form of predictive analytics , you can study your successful content or campaigns and build from there. Experts on the topic have also mused how AI makes writing less repetitive.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

BenchmarkONE

JUNE 29, 2022

Case studies. You need to provide up-to-date SEO practices so that the content you develop for your clients gains visibility. Almost everyone is on at least one social media platform, be it LinkedIn, Twitter, Instagram, Facebook, or TikTok. Detailed Analytics and Reporting. Press releases . Press mentions.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. Using guidance and best practices from these experts and others, we designed our ABM strategy and program. Only 3% had personal Twitter accounts.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Brandpoint

JUNE 3, 2020

Jon Frederick is the Director of Social Media at Nickelodeon, so basically he has the best job ever! How would you describe a brand or social media account that has successfully mastered their relationship-building practice? Just continue to do your best. 100% agreed!

Social Media 93

Social Media Media Multi-Channel Content 93

BenchmarkONE

DECEMBER 1, 2021

It’s always best, to be honest from the start of the relationship. Instead of giving lip service and making unrealistic promises, the best practice is to understand your client’s objectives and provide them with a realistic strategy. Find her on Twitter and LinkedIn. . Set Clear and Specific Goals.

Transparency 73

Transparency Paid Search Agency Advertising Agencies Ad Agencies 73

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. 4 Steps to Choosing the Right Digital Marketing Analytics. Digital Marketing Analytics for Email Marketing. All email marketing platforms provide basic analytics.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Pam Didner

OCTOBER 4, 2022

Streamly: Let’s do a quick case study. Streamly: What’s the best way to build an AI strategy? MarTech in Practice: Opportunities, Trends, and Challenges. For context, Streamly is Content Marketing World’s video streaming platform that showcases expert-led content. AI is not the holy grail.

Marketing AI 89

Marketing AI Allocation Work Management Marketing Automation Services 89

Customer Experience Matrix

MARCH 24, 2016

One person told me he liked the case studies best; no surprise there. I’d love to see a track of sessions analyzing product groups within the big landscape: i.e., one for marketing automation, one for content marketing, one for marketing analytics, etc. Or maybe mixed teams to practice their alignment skills.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Brandpoint

OCTOBER 2, 2019

We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.” Which digital tactics do you feel are best to help explain difficult subjects? We do this a lot with very short explainer videos.

Research 107

Research Ad Building Storytelling Content 107

Sprout Social

OCTOBER 25, 2022

If that’s not enough, don’t worry—it’s not even the best part. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Social listening.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

The ABM Agency

MAY 26, 2023

Analyzing data from various sources like CRM systems , website analytics, and customer interactions can provide valuable insights into which companies are most likely to become loyal customers. Email Marketing Best Practices for ABM Segmentation: Divide your target accounts into smaller groups based on factors such as industry or job title.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

nDash

DECEMBER 23, 2021

Three featured sessions at the Social Media Strategies Summit include Trending on TikTok: Best Practices for Creating Engaging TikTok Content by Intuit, How to Navigate an Organic vs. Paid Digital Strategy by Nationwide, and How to Measure Social Media Success: Finding the KPIs That Matter for Your Brand by Travel Nurse Across America.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

TrustRadius Marketing

APRIL 13, 2022

Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. You’ll see their case studies stats quoted in many SMM articles. They offer SEO copywriting, marketing, and Google Analytics reporting services.

Paid Content 52

Paid Content Social Media Pricing Price 52

ClickZ

JULY 12, 2023

In this case study we learn from Ana Mourao, Global Customer Journey, at Stanley Black & Decker about the impact of CDP implementation on segmenting data, leveraging customer attributes and behaviors, and enabling dynamic customization of email content. Join the conversation with us on LinkedIn and Twitter.

Lead Ranking 62

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 62

Adobe Experience Cloud Blog

APRIL 11, 2017

They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. On Twitter, you can identify potential buyers based on their tweets and following relations. We can tap into technology that associates specific Twitter activities to individuals in our database.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. There are many things we appreciate about KLM’s social media strategy that serve as a best practice for the industry.

Ideal Customer Profiles 120

Ideal Customer Profiles Case Study Case Studies Social Media 120

Oktopost

APRIL 9, 2019

With social media analytics organized by channel, you’ll be able to show clients, for example, that their targeted Facebook ads and image posts garner a little bit of engagement, but their LinkedIn blog posts, status updates, and LinkedIn Group participation get much more. For the bad numbers, highlight what you’ll do to correct them.

Social Media 96

Social Media Impressions Media Paid Search Agency 96

KoMarketing Associates

DECEMBER 30, 2013

And the Nominees for Best 2013 Content Marketing Ideas Are…. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10 of the Best B2B Facebook Pages. A Case Study In B2B SEO Keyword Analysis. Mobile SEO Best Practices. Four Reasons Why Facebook Power Editor Is an Essential Tool.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Scoop.it

SEPTEMBER 7, 2021

The key is using it in combination with social media marketing channels, such as Facebook and Twitter. If you are a small business looking for email marketing software, this guide reviewing the best email marketing services will help you to choose the most suitable platform. Is there a common pattern between them?

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Convince & Convert

FEBRUARY 5, 2016

And by watching analytics, we can measure just how good those informed guesses are. This is done through watching trends in your analytics and split testing. It’s not something you do once to kick the tires of a new call-to-action page, either—it’s a critical best practice that should be part of your strategy on an ongoing basis.

Marketing & Strategy 95

Marketing & Strategy Burn Rate Content Landing Pages 95

EveryoneSocial

DECEMBER 14, 2020

It’s not just about knowing which fork — or in this case, which social platform — to use. Do’s and Don’ts for Social Media Etiquette Best Practices: DO show your genuine side. But Twitter moves more rapidly, so maybe you’d want to post a few times a day. Download the case study !

Social Media 103

Social Media Media Social Networks Guidelines 103

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Analytics and Data Matter. Analytics and data have always mattered. Marketers Need to Evolve.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Valasys

MARCH 27, 2023

Salespeople receive the knowledge they need to succeed through training, and coaching assists them in putting that knowledge into practice. The best sales enablement initiatives give salespeople formal and informal opportunities. Data and analytics software are crucial parts of understanding the customer’s journey.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Sprout Social

FEBRUARY 3, 2022

M easurable: This is where analytics come in. Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter). Below is an example of analytics using Sprout Social’s reporting suite. Gathering case studies and testimonials from existing customers to win over new ones.

Campaigns 135

Campaigns Planning Paid Search Agency Advertising Agencies 135