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KoMarketing Associates

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4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. If we already know we will have multiple stakeholders, then the best thing to do is get organized. What best practices do you use when creating successful multi-channel ad campaigns?

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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

30 SEO Best Practices for B2B Organizations in 2017. 4 Actionable Insights from Google Search Console Search Analytics Reports. New Success Stories – There have been times when prospects would review agency capabilities but question success when more recent case studies could not be publicly discovered.

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B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

That may be a missed opportunity, as we’ve found that if you apply a few best practices, LinkedIn ads can perform well. Case studies have always made for good content, but they can also make for extremely successful ads. This Twitter ad exemplifies an excellent tactic: Advertising your top-performing content.

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Building Blocks of a Tailored B2B Online Marketing Program

KoMarketing Associates

Reporting Tools and Goals – Analytics programs currently being used and existing KPIs. This is where we typically access knowledge-building assets such as: Case Studies – learn more about the client’s existing relationships with customers and how they serve each of them on an individual level. Gather Buyer Personas and Data.

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

And the Nominees for Best 2013 Content Marketing Ideas Are…. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10 of the Best B2B Facebook Pages. A Case Study In B2B SEO Keyword Analysis. Mobile SEO Best Practices. Four Reasons Why Facebook Power Editor Is an Essential Tool.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations.

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6 B2B Marketing Lessons From #Inbound14 and #FutureM

KoMarketing Associates

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. Guess what company she ended up purchasing the gift from?