Convince & Convert

NOVEMBER 15, 2011

Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance.

Case Studies 139

Case Studies Case Study Social Media Studies 139

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Webbiquity

MARCH 17, 2023

This post details seven of the best tactics to generate B2B leads. Best Tactics for B2B Lead Generation Crafting an effective B2B lead generation strategy requires a combination of creativity to try new ideas plus a data-driven mindset to evaluate results. Otherwise, they risk ending up with negative ROI.

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Vidyard

SEPTEMBER 14, 2021

We’ve rounded up the top virtual selling best practices to help get you started off on the right foot. Virtual selling best practices help both the advisor and the client engage through secure video in a meaningful way. Practice Pitching 2.2 Use the Best Lighting Available 1.2 Video Analytics Statistics 2.6

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Martech Advisor

MARCH 5, 2020

In this article, we explain more on what marketing automation is today, its objectives, best practices and the various types of automations across the marketing funnel with the goal of audience engagement, lead generation and customer acquisition. Marketing Automation Best Practices with Examples. Let’s dive in!

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

Martech Advisor

MARCH 11, 2020

In this article, we'll look at the concept of content marketing, various types of content marketing channels, the benefits of content marketing, and best practices for 2020. 5 Best Practices for Content Marketing in 2020. The goal is to convince them that your product is the best fit for their requirements.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Marketing Insider Group

JANUARY 4, 2021

When you are an early adopter you must learn on the fly and develop your own best practices. I found that one of the best ways to learn is to network and attend events with your peers and learn from fellow subject matter experts (SMEs). Join him online: Twitter , Facebook , LinkedIn.

Webinar Metrics 332

Webinar Metrics Webcast Digital Transformation Peer-to-peer 332

Integrated B2B

JUNE 16, 2020

Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. . There are a lot of articles online that claim to have researched the best times to post to LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Include a section for white papers, case studies, and videos. However, the SEO tactics used for B2B companies vary from common B2C SEO practices. Case studies. Case studies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Scoop.it

APRIL 14, 2021

Twitter, in particular, offers brands numerous opportunities to grow a loyal and enthusiastic following. The problem is, while many brands understand they need to have a strong presence on Twitter, a majority make some common mistakes that significantly hurt their marketing efforts. Ignoring Analytics. Creating Filler Content.

Twitter 67

Twitter Brand Identity Branding Social Media 67

SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution? Looking for the best platforms to help you with HCP event management and keeping HCPs engaged at events?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Martech Advisor

NOVEMBER 20, 2019

3 Email Automation Examples That Illustrate Key Best Practices. In the early days of your business, it might be feasible to identify leads/customers using website analytics – and then manually sending out communications to each customer. 3 Email Automation Examples That Illustrate Key Best Practices.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

KoMarketing Associates

DECEMBER 27, 2017

30 SEO Best Practices for B2B Organizations in 2017. 4 Actionable Insights from Google Search Console Search Analytics Reports. New Success Stories – There have been times when prospects would review agency capabilities but question success when more recent case studies could not be publicly discovered.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Capstone Project: Yes. Course highlights. Course Duration: 350 hours.

Course 103

Course Paid Content Marketing Analytics Tools Work Management 103

SocialPilot

JANUARY 21, 2024

This practice also aids in their online reputation management , making guests feel valued even before they’ve checked in. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. You can read the full case study here. You can read the full case study here.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Outgrow

MAY 24, 2023

So let’s dive in and understand how can AI boost lead generation efforts and the best practices to implement it in your marketing processes. We will also talk about some brand case studies and the potential challenges and risks of this method. How Can Different Types of AI Tools Enhance Lead Generation?

Marketing AI 52

Marketing AI Lead Generation Sales Qualified Leads ROI 52

seo.co

NOVEMBER 8, 2021

Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best. They publish practical content, rich case studies, interviews with thought leaders, and timely posts about topics covering a wide-range of topics, including marketing, sales, and customer service.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Full Circle Insights

FEBRUARY 28, 2023

For more information, visit 6sense or follow us on LinkedIn and Twitter. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

ClearVoice

AUGUST 14, 2023

This led it to employ a social media marketing campaign that: Promoted its video, blog, case study, and white paper content on YouTube, Twitter, and LinkedIn. Used A/B testing to narrow down the best-performing ad creatives. Publishing an email newsletter is one of the best ways to enjoy such benefits.

Promotion 52

Promotion Work Management Marketing Management Content Marketing 52

Optinmonster

APRIL 22, 2024

Claritas Segmentation Claritas Segmentation helps you figure out who your best customers are, what they like, and where you can find them. User Feedback One of the best ways to figure out who your ideal customer persona is to survey your website visitors. Here are some of the best types of content for traffic generation.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Optinmonster

FEBRUARY 10, 2024

Further resources: 4 Design Tips for Improving Website Conversion Rates Blog Design Dos & Don’ts Related Content: 13 Best Blog Sites: Which Is Right For You? Related Content: 6 Best Managed WordPress Hosting Services Compared 3. You can use Google Analytics to search see your top pages. Be sure to stay true to your voice.

Blogger 90

Blogger Long Tail Marketing Opt-out Opt-in 90

Vidyard

SEPTEMBER 11, 2019

Twitter Video Length. Video tweets and Twitter video ads should both be 20 to 45 seconds long. Once again, there is no one video length best practice. It depends on the channel, how users behave there, what they expect, their vertical, use case, buying stage, the product, and the video format. Track Your Efforts.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

KoMarketing Associates

JULY 2, 2020

That may be a missed opportunity, as we’ve found that if you apply a few best practices, LinkedIn ads can perform well. Case studies have always made for good content, but they can also make for extremely successful ads. This Twitter ad exemplifies an excellent tactic: Advertising your top-performing content.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Sprout Social

MARCH 19, 2020

It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. . Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Generate leads and new business.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Optinmonster

AUGUST 27, 2023

These days, content is one of the best ways to raise brand awareness among a targeted audience. We’ve collected the latest content marketing best practices to help you market your business with content. This is important because marketing works best when it’s relevant. There’s just one problem.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Optinmonster

NOVEMBER 14, 2023

Figure Out the Best Content Channels Step 6. And it gives examples of what its content covers (certification, digital transformation, skills development, and hiring practices). Establish Your KPIs The best way to achieve goals is to make them specific and measurable. Learn more about using Google Analytics in our in-depth guide.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

B2B Digital Marketer

OCTOBER 26, 2023

Practical strategies for breaking down silos and improving the customer experience. Lack of in-depth case studies or real-world examples. If it feels like a wasted circle, it’s best to walk away.” Use their testimonials and case studies to build credibility and attract new users.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

seo.co

MARCH 8, 2020

Search Engine Land’s Danny Sullivan was one of the first experts in SEO, and is still widely considered to be among the best. They publish practical content, rich case studies, interviews with thought leaders, and timely posts about topics covering a wide-range of topics, including marketing, sales, and customer service.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

PureB2B

MAY 30, 2022

In this article we're going to show you: How to use data segmentation best practices. Targeting is the process your sales and marketing team use to decide on the best strategies to promote your business to your ideal customers. This could mean identifying the best medium to contact your ideal customers (e.g.

Segmentation 62

Segmentation Account Based Marketing Buyer Personas Paid Search Agency 62

KoMarketing Associates

FEBRUARY 20, 2018

Reporting Tools and Goals – Analytics programs currently being used and existing KPIs. This is where we typically access knowledge-building assets such as: Case Studies – learn more about the client’s existing relationships with customers and how they serve each of them on an individual level. Gather Buyer Personas and Data.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Vidyard

FEBRUARY 19, 2021

Twitter Video Length 1.6 Case Study Video Length 3.6 Video Length Best Practices 4.1 Twitter Video Length Video tweets and Twitter video ads should both be 20 to 45 seconds long. Once again, there is no one video length best practice. How Long Should Videos Be on Social Media?

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Adobe Experience Cloud Blog

MAY 24, 2018

Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? If your digital campaign is reaching specific targets, use case studies, stats, etc. Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Scott Minor.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Envy

JANUARY 30, 2022

Follow the conference on Twitter at @CSE_Global. The event also places a premium on fun: each day is rounded out by a karaoke session, and don’t forget to leave yourself some time for riding a rollercoaster or two, as the event takes place in one of Europe’s best theme parks. You can follow the conference on Twitter at @AusCERT.

Marketing AI 117

Marketing AI Conference Peer-to-peer Marketing Management 117

Sprout Social

FEBRUARY 15, 2022

The best way to set up a client intake process is to picture yourself as the client. Unfortunately, as a small business owner you need to protect yourself—contracts are the best way of doing so. A social media management platform , analytics program, content calendar and invoicing app, to name a few, can be life savers.

Social Media 105

Social Media Consulting Media Work Management 105

Tomorrow People

SEPTEMBER 27, 2022

Startups, however, need to take these practical constraints even more seriously. What types of content and topics perform best? Small business owners represent the best segment for this specific firm (followed closely by university staff), whereas IT managers represent the worst. Put simply, because the rules are different.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Startups, however, need to take these practical constraints even more seriously. What types of content and topics perform best? Small business owners represent the best segment for this specific firm (followed closely by university staff), whereas IT managers represent the worst. Put simply, because the rules are different.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156