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Here’s why 100,000 people unfollowed me on Twitter

grow - Practical Marketing Solutions

The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. currently have about 60,000 people following me on Twitter, all of them are real people to the best of my knowledge. Nobody could possibly suck at Twitter so bad that 100,000 people followed and then dropped them moments later. You’re not.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. 19 Social Media Best Practices [VIDEO] by Social Media Explorer.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

” The best content channels for reliable reach. So, when we attain that magical level, what are the very best ways to reliably reach those customers? In Joe’s fine speech, he provided his view on the channels most likely to actually reach your customers, from best to worst: eMail subscribers. Twitter subscribers. The best content channels for reliable reach.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. case study on  McGladrey shows that stepping back and re-defining the purpose of your content can have a significant impact on your content marketing success.

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Content Methodology: A Best Practices Report

Methodology: A Best. Practices Report Copyright © 2016 Contently. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. Content.

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

Twitter. How much time should you devote to studying and adopting something new? No matter what type of business you are in, your focus must be on the quality, rich content for your business before you ever start trying to master Facebook or Twitter. How do you determine which is best for you? Which one is the best match for your available resources? It is. Quora.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. Twitter is primarily about engagement.

A plan to earn your way into the hearts of Internet influencers

grow - Practical Marketing Solutions

Connect with her on Twitter  @Milaspage. Chapman Understanding the moving target of Facebook reach The evolution of social media analytics Case study: ROI of social influence. Influence marketing influence marketing influence marketing best practices power and influence on the web social influence on the web By Mila Aroujo, {grow} Community Member.

Are You Making These 5 Common Content Marketing Mistakes?

Vertical Response

You can get started by creating a list of the traits your very best customers and ideal buyers have. You can and should create different types of content from short tweets, digestible blog posts, longer case studies/whitepapers/guides, infographics and videos and even eBooks if you’ve got the resources. Don’t Know Your Audience. Trying too Hard to Sell, Sell, Sell.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. them the best rather than reaching for more eyeballs.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. What’s the best way to accomplish it?

Webinar Replay: Tips for Using Social Media in B2B Marketing

Salesfusion

Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts. Overall, there are three social platforms that should be a focus for B2B – Twitter, LinkedIn and Facebook. What are some best practices specifically around LinkedIn?

7 Epic Uses of Twitter's New Embeddable Tweets Feature

Hubspot

The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Embeddable tweets are the game changer in this most recent round of Twitter improvements for marketers. How to Embed a Tweet Using The New Twitter Web Design. This is HUGE! 7UHhT.

50 Things We Learnt About Content Marketing This Year

BuzzSumo

We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles. Whilst many companies are experimenting with buyer personas, Tony’s survey also found: 60% stated they had no to very little understanding of buyer persona best practices.

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. them the best rather than reaching for more eyeballs.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 48% have generated customers through Twitter and 42% through Facebook. ( Twitter Stats. Earnest Agency ). 4. But why?

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Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. Identifying the top or best content is clearly a subjective task. Also what is meant by “best content”? Or the content that generated the best leads and most conversions? ‘How to’ and Practical Content. Case Studies. Case Studies.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Adoption soared. 85% of Inc.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. them the best rather than reaching for more eyeballs.

5 New Year’s Resolutions for Marketers

Act-On

Create and update the content that’s driving the best results, and retire the rest. Which formats get the best results? Make Google Analytics my home page. always thought I did a pretty good job of this – after all, I posted my blog posts on Facebook, LinkedIn, Twitter, and Google+. Hope springs eternal. In 2016, I plan to take this approach to heart.

The Data-Driven Marketer's Guide to SiriusDecisions Summit 2016

bizible

More than 100 case studies will be presented on Tuesday, May 24, along with a kickoff keynote from Alton Brown. Additionally, we’re super excited for what the future of Virtual Reality means for the B2B Marketing community-- think VR product demos, case studies etc.-- so when the Oculus Rift got released we knew we had to make it a part of our marketing team.

Paid Advertising 101: Understanding the Basics of Advertising on Social Media

Synecore

This was not always the case. A few years back, setting up ad campaigns on most social platforms tended to be a confusing and cumbersome process. Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. button and then grab a cup of joe and hope for the best. 5. Take the time to understand the analytical tools at your disposal on whichever social platforms you advertise, and then use them on a consistent basis.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later post I’ll share with you my own experiences using Twitter for marketing Mi6 and some of my clients (successes AND failures). This chat session was about Twitter for B2B Marketing. Worst reason to be on twitter is to push your product/service shamelessly.

The Colossal Content Marketing Report: Blogging Basics and Beyond

Modern B2B Marketing

Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. TrackMaven found that when it comes to sharing blog posts, the vast majority of social shares come from Facebook and Twitter. For this report, they analyzed over 1.2 Fair enough!

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” SocialTimes ).

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Email Marketing. How so? Mobile Marketing.

How Kele Developed a Personalized Email Strategy

It's All About Revenue

Follow Jen on Twitter @Jenny_Iggy. One of the best ways to target customers accurately is to create messaging and marketing tactics that resonate depending on a customer’s buying cycle or frequency. Check out the case study on how single-source supplier Kele did just that. Check out more engaging email best practices in the Guide to Effective Email Marketing.

2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

And the Nominees for Best 2013 Content Marketing Ideas Are…. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10 of the Best B2B Facebook Pages. Case Study In B2B SEO Keyword Analysis. The role of SEO tagging best practices also takes on even greater emphasis, including on-page tagging, image tagging, media tagging, etc.

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

While I limited my similar top blog posts on Twitter and LinkedIn to 20, so many people had so much resourceful information to provide on FB that I felt the need to expand this blog post to include the top 30 most useful articles this year.  Farmers Insurance Social Media Marketing Case Study: Utilizing FarmVille for FB Brand Awareness [32]. Page Analytics. Enough said.

100+ Quick Ways to Find Blog Post Inspiration

KoMarketing Associates

In fact, as my colleague Casie notes in a recent post, writing is one of the best ways to grow your SEO career. Keep tabs on trending topics on Twitter. Use Hashtagify to search on the best hashtags to reach your audience. Think about your recent content marketing successes (or failures) and write about the lessons or best practices you’ve learned as a result.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent

Jon Yongfook developed an awesome set of 21 growth hacking tactics that aren’t just actionable – they’re fun, practical and an enjoyable read. 6. You’ll find some really battle-tested practical tips here. 7. Many of us learn best from real-life examples, and this list is one of the best resources. 9. Traditional marketing methods are no longer effective. Andrew Chen.

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. B2B Inbound Marketing Tips and Tools: Landing Page Best Practices. This blog covers all aspects of inbound marketing -- from top-of-the-funnel tactics, to conversion optimization, to nurturing and analytics. Best Practices for Your DIY Email Marketing Campaign. Period.

Evolution of Marketing for Professional Services: New Learning Frontiers

Hinge Marketing

Web analytics tools that help us measure, collect and analysis the surfeit of online data so that we may optimize our web usage. LinkedIn, Twitter, Facebook, YouTube, and others). You also need online analytics, research, strategy, and a deep understanding of statistics. It is NOT marketing copy, syndicated copy, brochures, case studies or testimonial.

The 25 Best Social Media Books of 2011

WindMill Networking

It seems like only yesterday that I was writing my review of the best social media books of 2010 , a list that included only 15 selections. Time flies so fast and 2012 is just around the corner, so it’s time to reveal my picks for best books of 2011. ” Be prepared to be on the receiving end of each Facebook, Twitter, YouTube and LinkedIn “BOOM!” TWITTER.