Sprout Social

FEBRUARY 3, 2022

M easurable: This is where analytics come in. Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter). Below is an example of analytics using Sprout Social’s reporting suite. mentions and @tags. You want a goal that has one or more metrics. Creating content.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

ConvertKit

FEBRUARY 16, 2021

Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. Image via Monica Lent on Twitter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. While one of the best ways to start with video is simply diving in and creating video content, it’s important to think about the larger strategy driving your use of video. Case study videos (a.k.a. Social media: LinkedIn Facebook, Instagram, Twitter, and more. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI What is Video Marketing? Essential types of video include: Explainer videos How-to videos Promo videos Thought leadership videos Webinars and recorded webinars Case study videos (a.k.a. Video Marketing Storytelling 5. Styles and Types of Videos 6. Video Distribution Channels 7.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. Guess what company she ended up purchasing the gift from?

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. Case Study: IBM SmartCloud. Follow him on twitter @James_Mathewson.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. The best take away from the presentation is their conversion formula: C = 4m+3v+2(i-f)-2a.

Training 100

Training Planning Marketing Budget Creation Work Management 100

SugarCRM

DECEMBER 11, 2013

Web Analytics. Social Analytics. Case Studies. Best Practices. Posts: Related Tags crm systems. Lead Routing. Video Hosting. Website Tracking. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. White Papers.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? I’m @ajavuu on Twitter. What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? How to Use Google Analytics. Good news: you’re not alone.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. We are all used to seeing case studies and they are powerful marketing content. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Optinmonster

FEBRUARY 10, 2024

Further resources: 4 Design Tips for Improving Website Conversion Rates Blog Design Dos & Don’ts Related Content: 13 Best Blog Sites: Which Is Right For You? Related Content: 6 Best Managed WordPress Hosting Services Compared 3. Here’s a great guide on how you maximize your meta tags. Be sure to stay true to your voice.

Blogger 90

Blogger Long Tail Marketing Opt-out Opt-in 90

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies? If you were to check the number of pages indexed in Yahoo today, you would see that they have over 3,600 pages indexed.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Use case studies to demonstrate tangible results. The one thing that this recession has taught B2B marketers is to do more with less.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Online Marketing Institute

MAY 18, 2010

By template level SEO, I mean modifications to the web site templates that are used with the content management system to dynamically populate keywords in title tags, image alt text, breadcrumb navigation and similar locations. We hope to see you there! View Comments Rate this Post: ( 1 votes, average: 4.00 out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Moz

JANUARY 22, 2019

Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for. The first step is to set up a funnel visualization in Google Analytics.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Hubspot

OCTOBER 27, 2020

This beginner-friendly show is designed to familiarize you with SEO concepts and best practices without overwhelming you with information. I log onto Twitter and see several people I follow have tweeted the same link. Absorb information best when you've got some visuals? Google Analytics Academy. SEOForLunch.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

ClearVoice

MAY 23, 2019

I recruit on a dozen Facebook groups, send people DMs on Instagram, post on Twitter, and have even been known to text complete strangers if I’m on a deadline. But I don’t want to see evidence of you living your best life when I’m on deadline and you haven’t signed and returned our deal memo. Fewer than 20 have responded. follow her.

Social Media 18

Social Media Media Peer-to-peer Tagging 18

Marketing Insider Group

SEPTEMBER 21, 2020

Companies that practice blogging get 97% more links to their websites. The permalinks will contain custom data to identify each post, rather than the date or a generic tag. What we’ve found is that posting two to four times a week will provide the best results. Instead of this: [link]. How often should you post?

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Single Grain

JANUARY 18, 2024

A compelling thumbnail I once used for a video called “ The End of Twitter, Threads Gets Over 100 Million Users in 5 Days, ” read: “Is Threads Killing Twitter?” Test Different Styles: Don’t be afraid to experiment with different styles and formats to see what resonates best with your audience.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Optinmonster

SEPTEMBER 10, 2020

For this article, we’ll be using OptinMonster , the world’s #1 lead generation software: OptinMonster is hands down the best software for getting people to take action on your website. And we believe that personalizing your optin campaigns specifically for PPC ads is the best way to maximize your ROI.

PPC 79

PPC ROI Campaigns Landing Pages 79

Webbiquity

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method.

Conference 100

Conference Social Media Search Marketing Social Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

You need something that’s easy for you to use and that will be practical for the application you have at hand. You can also ask for training to make sure you’re using all the features to the best advantage. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider.

Social Media 155

Social Media Media Paid Content Work Management 155

Optinmonster

NOVEMBER 5, 2021

These strategies will allow you to promote your offers through email marketing best practices. This is important because email continues to be one of the best channels for growing, reaching, and nurturing your audience. When new users sign up, they can be tagged, segmented, and fit into an automated email series.

Promotion 87

Promotion Conversion Marketing & Strategy Lead Ranking 87

Brightedge

JANUARY 13, 2020

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Also see our list of best marketing books and learn about what features deliver the best seo platform for your SEO success. For recommended SEO books, see my Best SEO Books post. By Steve Krug.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Online Marketing Institute

JULY 31, 2009

3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Sprout Social

OCTOBER 1, 2019

As is the case with most social media algorithms , reach is rewarded to accounts that score frequent interactions and engagement. Recently, LinkedIn themselves clued marketers in on the platform’s best practices and how to thrive in the wake of the latest LinkedIn algorithm. Make a best-of list? Question-based posts.

Linkedin 102

Linkedin Case Studies Custom Publishing Tagging 102

Valasys

APRIL 11, 2023

By adding a simple canonical tag, all your SEO implications can be easily managed. Ask third-party website to add a canonical tag. Here’s a trick to search for publishers for your syndication campaign: Look for blogs with tags as “Republished with Permission” or “Originally Published In.” Publish the content on your website.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Lead Scoring Generation 52

Moz

MARCH 24, 2021

With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits. Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

Lead Scoring 74

Lead Scoring Lead Ranking API Case Studies 74

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Do a full audit that determines your best sources of leads, traffic, and page views.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Single Grain

OCTOBER 28, 2019

For example, if a prospect was deterred by the price tag of your premium SaaS product, you might offer an affordable, customized version as a trial. When your data analytics report shows that your campaign has generated a lot of views, page visits and clicks, it’s easy to think that everything is going well. Get A Free Consultation.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

NetLine

AUGUST 2, 2023

The AQL is the clearinghouse for capturing, cleansing, scoring, and routing the best inquiries to downstream functions.” However, buyers are still educating themselves with white papers, case studies, and webinars. But even the best possible content will do little if it doesn’t reach your buyers.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Webbiquity

DECEMBER 16, 2014

How are social media marketing best practices evolving? How can marketers make the best use of visual content? Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. Which metrics are most valuable in evaluating tactical success?

Social Media 100

Social Media Social Marketing Work Management Media 100

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Without a critical mass of views, it is hard to use the analytics to learn any useful lessons about your video content. What’s getting traction (look at engagement on videos published on Facebook, YouTube, and Twitter)?

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110