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Creating a Winning Account Based Marketing Plan for B2B SaaS

The ABM Agency

Analyzing data from various sources like CRM systems , website analytics, and customer interactions can provide valuable insights into which companies are most likely to become loyal customers. Email Marketing Best Practices for ABM Segmentation: Divide your target accounts into smaller groups based on factors such as industry or job title.

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7 Killer Content Marketing Strategies for 2015 [Webinar Recording and FAQ]

LeadSquared

Otherwise, try Twitter and Facebook. Are case studies a good way to connect with readers? What platforms, apart from the company website, can be used to leverage these client case studies? Case studies are definitely a very good way to connect with your prospects. It’s an analytics tool.

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The power of a niche: How Monica Lent built a thriving paid community for developers

ConvertKit

Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. Image via Monica Lent on Twitter.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Include a section for white papers, case studies, and videos. However, the SEO tactics used for B2B companies vary from common B2C SEO practices. Case studies. Case studies.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies? If you were to check the number of pages indexed in Yahoo today, you would see that they have over 3,600 pages indexed.

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Moz

Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for. The first step is to set up a funnel visualization in Google Analytics.

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Content SEO

Online Marketing Institute

Optimizing FAQ’s and product support information can provide answers to customers before they call support. I’ll be talking about these topics and more at the MarketingProfs B2B Forum in Boston tomorrow at 1:45-3pm in a session called, Content SEO: Best Practices and What to Avoid.

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