SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution? Looking for the best platforms to help you with HCP event management and keeping HCPs engaged at events?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech

JUNE 3, 2022

The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Program Recognition: Purdue-Simplilearn Joint Post Graduate Program Certification; Co-created with Facebook. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more.

Course 100

Course Paid Content Marketing Analytics Tools Work Management 100

KoMarketing Associates

DECEMBER 27, 2017

15 Audiences You Should Be Targeting with B2B Facebook Ads. 30 SEO Best Practices for B2B Organizations in 2017. 4 Actionable Insights from Google Search Console Search Analytics Reports. Five Crucial Tips for a Successful Boost Post on Facebook. We wish you the very best in the new year and beyond!

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Martech Advisor

NOVEMBER 20, 2019

3 Email Automation Examples That Illustrate Key Best Practices. In the early days of your business, it might be feasible to identify leads/customers using website analytics – and then manually sending out communications to each customer. 3 Email Automation Examples That Illustrate Key Best Practices.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Sprout Social

MARCH 19, 2020

It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. . Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Generate leads and new business.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Social Media Ad Agencies 107

Pam Didner

OCTOBER 4, 2022

Streamly: Let’s do a quick case study. And, based on my strategy, we need to run Facebook ads or Google keyword ads. Streamly: What’s the best way to build an AI strategy? MarTech in Practice: Opportunities, Trends, and Challenges. We have a fictitious brand of laundry detergent called ‘Double Down.’

Marketing AI 89

Marketing AI Allocation Work Management Marketing Automation Services 89

Sprout Social

FEBRUARY 15, 2022

The best way to set up a client intake process is to picture yourself as the client. Unfortunately, as a small business owner you need to protect yourself—contracts are the best way of doing so. A social media management platform , analytics program, content calendar and invoicing app, to name a few, can be life savers.

Consulting 105

Consulting Social Media Media Work Management 105

BenchmarkONE

JUNE 29, 2022

Case studies. You need to provide up-to-date SEO practices so that the content you develop for your clients gains visibility. Almost everyone is on at least one social media platform, be it LinkedIn, Twitter, Instagram, Facebook, or TikTok. Detailed Analytics and Reporting. Press releases . Press mentions.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. 4 Steps to Choosing the Right Digital Marketing Analytics. Digital Marketing Analytics for Email Marketing. All email marketing platforms provide basic analytics.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Scoop.it

SEPTEMBER 7, 2021

The key is using it in combination with social media marketing channels, such as Facebook and Twitter. If you are a small business looking for email marketing software, this guide reviewing the best email marketing services will help you to choose the most suitable platform. Take this retargeted ad on Facebook, for example.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Brandpoint

JUNE 3, 2020

Jon Frederick is the Director of Social Media at Nickelodeon, so basically he has the best job ever! How would you describe a brand or social media account that has successfully mastered their relationship-building practice? Just continue to do your best. 100% agreed!

Social Media 93

Social Media Media Multi-Channel Content 93

Sprout Social

OCTOBER 25, 2022

If that’s not enough, don’t worry—it’s not even the best part. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Social listening.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

TrustRadius Marketing

APRIL 13, 2022

Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. You’ll see their case studies stats quoted in many SMM articles. They offer SEO copywriting, marketing, and Google Analytics reporting services.

Paid Content 52

Paid Content Social Media Pricing Price 52

Brandpoint

OCTOBER 2, 2019

We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.” Which digital tactics do you feel are best to help explain difficult subjects? We do this a lot with very short explainer videos.

Research 107

Research Ad Building Storytelling Content 107

Sprout Social

FEBRUARY 3, 2022

M easurable: This is where analytics come in. Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter). For example, an ad campaign that netted you 10,000 new Facebook followers but $20 in sales isn’t much to be thrilled about. Feeling motivated now?

Campaigns 135

Campaigns Planning Paid Search Agency Advertising Agencies 135

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. There are many things we appreciate about KLM’s social media strategy that serve as a best practice for the industry.

Ideal Customer Profiles 119

Ideal Customer Profiles Case Study Case Studies Social Media 119

KoMarketing Associates

DECEMBER 30, 2013

And the Nominees for Best 2013 Content Marketing Ideas Are…. Four Reasons Why Facebook Power Editor Is an Essential Tool. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10 of the Best B2B Facebook Pages. A Case Study In B2B SEO Keyword Analysis. Mobile SEO Best Practices.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

The ABM Agency

MAY 26, 2023

Analyzing data from various sources like CRM systems , website analytics, and customer interactions can provide valuable insights into which companies are most likely to become loyal customers. Email Marketing Best Practices for ABM Segmentation: Divide your target accounts into smaller groups based on factors such as industry or job title.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Oktopost

APRIL 9, 2019

With social media analytics organized by channel, you’ll be able to show clients, for example, that their targeted Facebook ads and image posts garner a little bit of engagement, but their LinkedIn blog posts, status updates, and LinkedIn Group participation get much more.

Social Media 96

Social Media Impressions Media Paid Search Agency 96

Hubspot

JUNE 26, 2019

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. Integrations include: Google, Bing, Yahoo, Facebook, and Twitter. MarinOne Search offers bid management features for ads on platforms including Google, Bing, Yahoo, Facebook, and Amazon. WordStream PPC Advisor. Cost: Varies by company.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Sprout Social

SEPTEMBER 23, 2016

A3) Labels help you quickly identify the type of content each card/post represents (case study, lifestyle, etc.) A5) We use @zapier + other bots to funnel info to @trello (think: Google Analytics stats on most popular + referrals). sproutchat pic.twitter.com/2WFWw6tDQg. — Erica Moss (@ericajmoss) September 21, 2016.

Top of Funnel 84

Top of Funnel Content Case Studies Case Study 84

Metadata

JULY 21, 2022

With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Below, you’ll learn how demand generation works, some strategies you can use, and best practices that every demand gen campaign should follow. In the beginning, it’s almost always best to skip the hard sell.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Has your marketing team made plans yet?

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

ConvertKit

FEBRUARY 16, 2021

Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. Image via Monica Lent on Twitter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Whale Pages

MARCH 4, 2020

Here is our Google Analytics dashboard that shows us going from ZERO to over 10K page views (over 5000 unique visitors) in 30 days. For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

LeadSquared

JANUARY 28, 2015

Which platforms should we use, apart from Google & Facebook, to generate leads? You would probably be spending money on Google and Facebook ads. I have a Facebook page for my company which offers online courses for healthcare, business, management, arts, etc. Otherwise, try Twitter and Facebook. Question 3.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. While one of the best ways to start with video is simply diving in and creating video content, it’s important to think about the larger strategy driving your use of video. Case study videos (a.k.a. Social media: LinkedIn Facebook, Instagram, Twitter, and more.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Hubspot

DECEMBER 15, 2011

The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Embeddable tweets are the game changer in this most recent round of Twitter improvements for marketers. This is HUGE! Lets get right to it.

Twitter 28

Twitter Features Trade Show Hubspot 28

Launch Marketing

AUGUST 10, 2017

Let’s say one goal is to increase combined traffic to your website from Facebook and Twitter by 5% to drive more email list subscriptions; take a look at click-through, bounce and traffic-to-conversion rates for each platform. Tools such as Google Analytics, Hootsuite, TweetReach, Klout are among the many widely-used among marketers.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Only B2B

NOVEMBER 3, 2023

This blog explores the intricate domain of B2B content marketing on LinkedIn, elucidating best practices and strategies for achieving exceptional outcomes. The post B2B Content Marketing on LinkedIn: Best Practices for Success appeared first on Only-B2B. Monitor metrics like views, engagement, and follower growth.

Linkedin 62

Linkedin Practices B2B Marketing B2B Thought Leadership 62

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI What is Video Marketing? Essential types of video include: Explainer videos How-to videos Promo videos Thought leadership videos Webinars and recorded webinars Case study videos (a.k.a. Video Marketing Storytelling 5. Styles and Types of Videos 6. Video Distribution Channels 7.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Optinmonster

MARCH 18, 2020

Are you following A/B testing best practices for your opt-in marketing campaigns? Website split testing is an essential conversion optimization practice. We’ll share some A/B testing best practices to help you get reliable results to attract more leads and boost subscriber numbers. Form design.

Practices 96

Practices Best Practices Sample Statistics 96

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

While digital marketing efforts in social channels, for example, won’t immediately tie to ROI you can show correlation between social statistics such as ‘Likes’ and increased traffic to the website from Facebook. Next, dive into analytics to determine what visitors from Facebook are doing on your website.

RSS 48

RSS Marketo Correlation Paper 48

Hinge Marketing

MARCH 1, 2016

Web analytics tools that help us measure, collect and analysis the surfeit of online data so that we may optimize our web usage. LinkedIn, Twitter, Facebook, YouTube, and others). You also need online analytics, research, strategy, and a deep understanding of statistics. —for easy upload and editing.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Moz

DECEMBER 16, 2020

Understanding the struggles SEOs and marketers face in the industry due to race, gender, and sexual orientation is imperative to understanding how to best work with and for everyone, and we acknowledge that shortcoming in this year's survey. Lack of consolidation in analytics and reporting tools. Who our readers are. Let's dive in.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57