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Transforming the B2B2C model: Stanley Black & Decker’s journey

ClickZ

In this case study we learn from Ana Mourao, Global Customer Journey, at Stanley Black & Decker about the impact of CDP implementation on segmenting data, leveraging customer attributes and behaviors, and enabling dynamic customization of email content. Join the conversation with us on LinkedIn and Twitter.

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8 marketing campaign ideas that customers will engage with

Sprout Social

M easurable: This is where analytics come in. Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter). Below is an example of analytics using Sprout Social’s reporting suite. They’re even more popular in the era of ecommerce via email and social media.

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Switching From Service Company To SaaS Company

Whale Pages

We love working with eCommerce stores, in particular, because our product delivers tangible ROI by way of improved engagement and conversion. Now we often hear why improving search matters so much to an eCommerce site. Various studies show that search users are twice as likely to convert than non-search users.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. He says the PPC manager is helpful to both lead-gen and ecommerce accounts. Integrations include: Google, Bing, Yahoo, Facebook, and Twitter. Integrations include: Google Ads, Bing Ads, Twitter Ads, Facebook, LinkedIn. PPC Bid Management Tools.

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The Ultimate Guide to Google Analytics in 2019

Hubspot

Are you confused — even intimidated — by Google Analytics? I’m @ajavuu on Twitter. What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? How to Use Google Analytics. Google Analytics Hierarchy.

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Top 50 SEO & Marketing Blogs & Influencers for 2022

seo.co

Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best. They publish practical content, rich case studies, interviews with thought leaders, and timely posts about topics covering a wide-range of topics, including marketing, sales, and customer service.

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8 Lead Magnet Ideas to Grow Your Email List

ConvertKit

One of the best ways to do this is by offering a free incentive , also known as lead magnet. And since building an engaged email list is one of the best things you can do to invest in your long-term business success, lead magnets will help you start off on the right foot. Lead magnets help build trust with your readers. Video series.