benchmark work 
ClearVoice
JULY 7, 2023
Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The Importance of Data and Analytics in the Buyer’s Journey Developing a content strategy to align with your buyer’s journey can help you collect valuable data about your website visitors.
Aberdeen
NOVEMBER 14, 2019
We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. The report also offers insight into three key segments within the market: competitor, product type, and end use/application.
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Martech
JANUARY 25, 2022
In essence, they work to paint a picture of the customer to better understand them and, ultimately, fulfill their needs. Customer segmentation. Analytical CRM. Zoho Analytics is a good example of an analytical CRM. Some even record data in the form of lead scoring based on internal analysis systems. Visionaries.
Adobe Experience Cloud Blog
JUNE 14, 2016
Google’s Display Benchmark Tool reveals that 99.4% Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment. A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. Personalization!
Valasys
AUGUST 12, 2019
While the success of ABM relies on the criticality of the sales & marketing departments working together, other departments also need to participate so that no opportunity to multiply the anticipated ROI is missed. Market segmentation & targeting is one of the most important aspects of an Account-Based marketing plan.
Ambal's Amusings
OCTOBER 15, 2009
Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). Recommended Resources from B2B Marketing Experts. MarketingSherpa.
Customer Experience Matrix
JUNE 17, 2019
It also doesn’t hurt that Forrester issued its first CDP wave this week, that Dun & Bradstreet just bought CDP Lattice Engines , and that Martech Advisor’s Talking Stack podcast devoted an entire session to the topic (humble-brag disclosure: I’m a panelist on Talking Stack). What benchmarks should these CDP products be measured against?
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