Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. According to TrackMaven, Instagram generates 20 times more engagement than LinkedIn for B2B brands. Instagram is a paradise for visual marketers.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Webbiquity

OCTOBER 13, 2010

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Share this on LinkedIn. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking. Post on Google Buzz.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Valasys

MARCH 30, 2020

According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. According to the latest research report Moving to ABM Maturity: 2019 ABM Benchmark Study, by ITSMA and ABM Leadership Alliance (of which Demandbase is a founding member), 21% of the respondents expect an increase in their current ABM budgets.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Read more on How to Assimilate Competitive Benchmarking in Social Media. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e. Ways to Excel Effective Lead Nurturing.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

AUGUST 12, 2019

Some are taking the help of website personalization, others are using lead account matching or predictive analytics. This can include an array of out-of-box ideas such as direct mail ideas, personalized videos to LinkedIn InMail campaigns & much more. . When creating campaigns, marketers should implement technics that might work.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

SnapApp

MAY 29, 2018

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them” — Cintell , Understanding B2B Buyers 2016 Benchmark Study. Forrester research indicates that 74% of business buyers conduct more than half of their research online. Understand your buyer profile. “71%

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Vidyard

JUNE 7, 2018

Analyzing first-party data from more than 250,000 videos published on the Vidyard platform in 2017, the report reveals exponential growth in the average number of videos being produced, a significant shift towards short-form video content, and increased ROI from the usage of video analytics to track and measure content performance.

Advertising Benchmark 63

Advertising Benchmark Video Marketing B2B Webinar Metrics 63

Vidyard

JUNE 7, 2018

Analyzing first-party data from more than 250,000 videos published on the Vidyard platform in 2017, the report reveals exponential growth in the average number of videos being produced, a significant shift towards short-form video content, and increased ROI from the usage of video analytics to track and measure content performance.

Advertising Benchmark 50

Advertising Benchmark Video Marketing B2B Content 50

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Contently

MARCH 22, 2017

As marketing executives went around the room asking questions and talking about our biggest challenges, the topics mentioned most were measurement, benchmarks, and ROI. There are over 4,000 open content marketing jobs on LinkedIn. And one Forrester analyst estimated that global content spend topped $40 billion last year.

Storytelling 167

Storytelling Marketing Budget Marketing & Strategy Marketing Budget Creation 167

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 LinkedIn Video Statistics 3.4 TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. LinkedIn Video Statistics 3.4 TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Look to customer feedback and analytics to identify areas for improvement.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

SEPTEMBER 14, 2020

Strategy Analytics ). The majority (98%) of sales representatives with 5000+ connections on LinkedIn tend to meet or exceed sales quotas. ( The Sales Benchmark Index ). Forrester ). LinkedIn ). Approximately $40 billion in the U.S. and $5 billion in the U.K. will be spent through voice commerce by the year 2022. (

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Vidyard

FEBRUARY 18, 2021

Embrace Analytics 6.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. In 2020, 60% of all videos created were user-generated (representing an increase of 128% over 2019 benchmarks), and we don’t see any sign of this slowing down.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . . Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

FEBRUARY 20, 2020

Ranging from a crude heuristic to the use of complex predictive analytics techniques, the prediction model can possess varying levels of sophistication & accuracy. Keeping an eye on your customer satisfaction indexes & competitively benchmarking them can help the marketers in making actual changes to handle their customers.

Lead Ranking 52

Lead Ranking Churn Rate Lead Scoring Work Management 52

Engagio

OCTOBER 1, 2019

To support this new go-to-market motion, Sales and Marketing must look at the same data (see our guide to ABM analytics ) and proactively share insights relative to each account and engagement tactics. – Forrester Consulting. Time savings by automating manual processes and analytics. Hint: ABM standups help!).

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. Link to your enewsletter, blog, Tweets and linkedIn profile from your email signatures. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Outgrow

FEBRUARY 22, 2022

Videos and images work on Instagram and Tik Tok, texts work on Twitter and Linkedin, and a mix of both works on Facebook. It’s important to review and analyze the results from your content distribution strategy in order to benchmark them against your expected results and find deviations if any. It also offers powerful analytics.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Google Analytics. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Savvy

SEPTEMBER 17, 2009

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Benchmarking the Staggering Volume. LinkedIn: 43 million members; 13 million daily avg visits. YouTube Channel: 400+ videos posted •LinkedIn: Yes. LinkedIn: Yes.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Golden Spiral

NOVEMBER 20, 2020

And we'll, we'll do a couple of things here in case you're finding us on LinkedIn or YouTube and streaming this, let me tell you a little bit about who we are. Another is to think about, uh, the analyst reports that you can that are not behind a paywall, um, that are not gated from IDC and Gartner and Forrester.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. ADP DATACLOUD. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. ADP DATACLOUD. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. ADP DATACLOUD. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52