markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. This year’s B2B Lead Roundtable webinars are testament to that. 61% send leads directly to sales.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Analytics: Measuring & optimizing your ABM programs 6. Table of Contents [Open] [Close] 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

ViewPoint

MARCH 6, 2012

According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. It’s no wonder that content marketing adoption is on the rise across industries. Master Your Data Universe.

Forrester 120

Forrester Buyer Personas Lead Ranking Peer-to-peer 120

ViewPoint

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: It’s important to establish a benchmark. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DivvyHQ

AUGUST 7, 2018

Larger and more complex organizations are probably going to need the bells and whistles of enterprise-grade systems like Salesforce and robust marketing automation systems (ex: Eloqua, Marketo, etc.). Example metrics from DivvyHQ Analytics.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Plus, engagement soared with a 400% lift over previous benchmarks. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Best Personalized Video Campaign – Reltio.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

DealSignal

MAY 8, 2018

According to a 2017 ABM Benchmarking Survey, 87% of marketers reported that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, Alignment.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MAY 16, 2018

According to a 2017 ABM Benchmarking Survey , 87% of marketers reported that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Did I say five?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Finally, you must know how your efforts are performing.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Zoominfo

AUGUST 7, 2018

With the tap of a smartphone, access important marketing analytics. In fact, PC Magazine named it an editors’ choice for best social media management and analytics tools of 2018 ( source ). And, Sprout’s competitor analysis functionality helps marketers benchmark their performance.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Litmus

DECEMBER 22, 2021

And for those using Litmus Email Analytics , filtering helps to identify the most popular email clients used within their specific audience. To enable all email marketers to continue to glean reliable, actionable insights without added manual work, we added Integrated Insights to Litmus Email Analytics.

Privacy Protection 94

Privacy Protection Product Privacy Paid Search Agency 94

Zoominfo

AUGUST 7, 2018

With the tap of a smartphone, access important marketing analytics. And, Sprout’s competitor analysis functionality helps marketers benchmark their performance. Here are four crowd favorites: Oracle Oracle Eloqua helps B2B marketers set up automated nurturing emails, build customized emails, and create targeted lists.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Referral Rock

OCTOBER 30, 2019

For example, analytics, email marketing, and CRMs, while other tools are more specialized, like video editing or A/B testing. Honestly, if you’re just starting to build your marketing stack, I would recommend signing up for three free tools, Hubspot, Google Analytics, and Mailchimp. Social Listening/Analytics Software.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69