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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Yes, your LinkedIn audience is smaller. Use this information as a benchmark to measure and understand your own performance. Important engagement metrics include: Time spent on site. Unique users.

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10 social media reports to help showcase your expertise in 2021

Sprout Social

Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. In this report, users can choose to view all networks or filter to identify trends for publishing on one network, like Twitter. Key metrics to look for: Impressions. Engagements.

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33 Common Sales Objections and How to Respond to Them

Vidyard

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Yes, your LinkedIn audience is smaller. Use this information as a benchmark to measure and understand your own performance. Which elements and CTAs convert best?

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The Big List of (Not Provided) Search Recommendations for B2B Marketers

KoMarketing Associates

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). This includes bounce rate, page views per visit, and certainly conversion rates, in comparison to other traffic channels and marketing investments.

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Social Media Analytics Pricing in 2022

TrustRadius Marketing

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Social Media Analytics is also essential when it comes to developing an effective social media strategy. You can also expect more real-time analytics and reporting capabilities.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Tweet This!