SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. Industry benchmarks can be looked at once and then you just try to stay in the ballpark figures.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Optinmonster

NOVEMBER 7, 2023

In Google Analytics, for instance, it’s labeled as “ecommerce conversion rate,” which has become the standard term for this measurement. Average Ecommerce Conversion Rate Benchmarks The average ecommerce conversion rate is a benchmark for measuring your site’s performance against others.

Conversion Rate 77

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 77

Vidyard

APRIL 5, 2021

That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Lucky for you, we’ve done the heavy lifting and put it all in the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Benchmark Email

AUGUST 9, 2023

The answer lies in harnessing the power of data-driven decision-making and leveraging cutting-edge analytics tools to optimize marketing efforts. No longer… The post Data-Driven Marketing: Leveraging Analytics to Make Informed Decisions appeared first on Benchmark Email.

Analytics 98

Analytics Advertising Benchmark Marketing & Strategy Paid Search Agency 98

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

DivvyHQ

JULY 8, 2022

What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

Advertising Benchmark 122

Advertising Benchmark Marketing Report Content Marketing Content 122

Sprout Social

APRIL 5, 2022

Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. As such, engagement data can serve as Facebook video benchmarks to inform your video content strategy.

Advertising Benchmark 131

Advertising Benchmark Facebook Video Marketing Cost Per Click 131

Vidyard

APRIL 5, 2021

That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Lucky for you, we’ve done the heavy lifting and put it all in the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Vidyard

APRIL 5, 2021

That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Lucky for you, we’ve done the heavy lifting and put it all in the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 59

Analytics Marketing AI Practices Allocation 59

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. Now pulled through Google Search Console’s search analytics reports. SEO Competitive Benchmarking. SEO Trend Analysis.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Benchmark Email

NOVEMBER 8, 2021

If you didn’t do much to prepare for this rollout, then you may be dealing with some unfortunate repercussions with… The post How to Use Google Analytics to Track the Success of Your Email Campaigns appeared first on Benchmark Email.

Marketing Analytics Tools 141

Marketing Analytics Tools Email Campaigns Analytics Google 141

Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

LeanData

DECEMBER 1, 2022

Below, you’ll see how engagement analytics can not only measure your ABM effectiveness, but provide insight on how to continuously improve. . Metrics, Analytics & Insights. Metrics, analytics and insights are related terms, and they are often mistakenly used interchangeably. In fact, they are very different.

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 52

Analytics Marketing AI Practices Allocation 52

Martech

APRIL 6, 2023

In this follow-up we discuss the importance of confronting “analytical reality.” The biggest test of data is analytics,” said Mark Stouse, chairman and CEO of Proof Analytics. “It Dig deeper: Marketing analytics : What it is and why marketers should care What can marketers do? Get MarTech! In your inbox.

Analytics 89

Analytics Multivariate analysis Forecasting Lead Ranking 89

LeadsRX

DECEMBER 20, 2021

As regulations continue to restrict access to consumer data in an effort to protect consumer data and privacy, marketing analytics has transitioned from a “want” to a “must-have.” The importance of benchmarking your email programs against other in your industry, and against your own past marketing performance.

Multi-Touch Attribution 76

Multi-Touch Attribution Analytics Multi-Channel Touchpoints 76

Martech

APRIL 22, 2022

Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. Both solutions incorporate Assess (benchmark against past performance and key competitors), Diagnose and Predict modules. Why we care. Processing.Please wait.

Analytics 91

Analytics Conversion Advertising Benchmark Newsletter 91

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Martech

DECEMBER 17, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Is there a central analytics solution? Click here to download! What it is.

Marketing Attribution 110

Marketing Attribution Budget Programs Analytics Allocation 110

Heinz Marketing

MAY 8, 2020

In this setting, we would live and die by analytics and pivoted daily based on what the data was telling us. It took me some time to adjust to B2B marketing, where analytics have not always played a significant part in decision making for many of our clients. How to benchmark your marketing channels. So, where do you begin?

Marketing Qualified Leads 92

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 92

Vision Edge Marketing

NOVEMBER 7, 2017

Some data suggests that Marketers are increasing their budget on data and analytics by as much as 49%! This article offers two areas to guide your successful use of data and analytics. Before we launch into the steps, let’s take a moment to review the usage of analytics in business. How do we use this data?” Start here.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Parse.ly

OCTOBER 29, 2018

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. Note: Your site traffic in Currents will not exactly match your traffic in the Analytics dashboard. Analytics users: You can log into Currents using your Parse.ly Analytics credentials.

Advertising Benchmark 100

Advertising Benchmark Trends CMS Development Advertising Mediums 100

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. An additional 71 percent said the same thing about social media.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. ClickZ and Search Engine Watch: Benchmark survey 2020. Marketing analytics, performance, and attribution.

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

Parse.ly

OCTOBER 5, 2022

Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. Whatever your approach, make sure your entire team is able to see analytics every day. Determine who is likely using data in their decisions by noting who is actually logging into your analytics tool. Benchmarks. Use bookmarklets.

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

The Marketing Blender

JULY 11, 2022

Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? What B2B data analytics are important to track?

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

Salesforce Marketing Cloud

APRIL 21, 2022

Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. .

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

LeanData

FEBRUARY 9, 2021

In the ABM Leadership Alliance’s recent 2020 edition of its annual benchmark study , 71 percent of respondents responded that they have at least experimented with ABM with their GTM efforts. Use engagement analytics to show trending engagement of your top target accounts, month-over-month, quarter-over-quarter, and year-over-year. .

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201