B2B marketers are stumbling in the dark
NOVEMBER 2, 2010
But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. But there is no such thing. Learn more.
Ten social media and technology mega-trends to watch
grow - Practical Marketing Solutions
AUGUST 10, 2010
The US intelligence community made wikis, documents, and blogs available to analysts across agencies (with appropriate security controls, of course). The result is new pricing models that base charges for risk on driving behavior rather than on a driver’s demographic characteristics. I just read a fascinating (and lengthy!) Here are some highlights from this excellent report: 1.
Venntive Adds Communities to Small Business Marketing Automation and CRM
Customer Experience Matrix
JULY 3, 2013
More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. Members can share discussion forums and Wikis and be assigned rights such as access to specified information about each other. At the simplest level, a group is just a list.
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
Google Analytics. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions - Social Marketing Forum , November 26, 2010 Brian Solis needs no introduction if you follow what is going on in social media marketing and new marketing and customer behavior trends. Segmenting IT buyers in Your Marketing Automation Campaigns - Lead Views , November 22, 2010 Today’s post is by Ben Bradley, Managing Director at Macon Raine, Inc. There better be. blogs.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Among other stuff. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did. Feel free to chime in if I did.