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B2B marketers are stumbling in the dark

delicious b2bmarketing

But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. But there is no such thing. Learn more.

Wiki 21

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

The US intelligence community made wikis, documents, and blogs available to analysts across agencies (with appropriate security controls, of course). The result is new pricing models that base charges for risk on driving behavior rather than on a driver’s demographic characteristics. I just read a fascinating (and lengthy!) Here are some highlights from this excellent report: 1.

Skype 28

Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. Members can share discussion forums and Wikis and be assigned rights such as access to specified information about each other. At the simplest level, a group is just a list.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions - Social Marketing Forum , November 26, 2010 Brian Solis needs no introduction if you follow what is going on in social media marketing and new marketing and customer behavior trends. Segmenting IT buyers in Your Marketing Automation Campaigns - Lead Views , November 22, 2010 Today’s post is by Ben Bradley, Managing Director at Macon Raine, Inc. There better be. blogs.

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