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| | DELICIOUS B2BMARKETING
NOVEMBER 2, 2010 [Analytics, Behavior] B2B marketers are stumbling in the dark
new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. guess the best simple, repeatable behavior that could be implemented is asking for at least one paragraph per day in a wiki - not just having a wiki.
| | CUSTOMER EXPERIENCE MATRIX
JULY 3, 2013 [Analytics, Behavior] Venntive Adds Communities to Small Business Marketing Automation and CRM
More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. Members can share discussion forums and Wikis and be assigned rights such as access to specified information about each other. At the simplest level, a group is just a list.
JULY 3, 2013 | CUSTOMER EXPERIENCE MATRIX
[Analytics, Behavior] Venntive Adds Communities to Small Business Marketing Automation and CRM
DECEMBER 1, 2010 | B2B MARKETING ZONE POSTS
[Analytics, Behavior] Top 60 B2B Marketing Posts and Hottest Topics November 2010
NOVEMBER 2, 2010 | DELICIOUS B2BMARKETING
[Analytics, Behavior] B2B marketers are stumbling in the dark
AUGUST 10, 2010 | GROW - PRACTICAL MARKETING SOLUTIONS
[Analytics, Behavior] Ten social media and technology mega-trends to watch
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Analytics, Behavior] Demandbase: A New Twist In The Lead Management Automation Market
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| | GROW - PRACTICAL MARKETING SOLUTIONS
AUGUST 10, 2010 [Analytics, Behavior] Ten social media and technology mega-trends to watch
The US intelligence community made wikis, documents, and blogs available to analysts across agencies (with appropriate security controls, of course). The result is new pricing models that base charges for risk on driving behavior rather than on a driver’s demographic characteristics. I just read a fascinating (and lengthy!) Here are some highlights from this excellent report: 1.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Analytics, Behavior] Demandbase: A New Twist In The Lead Management Automation Market
worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen.
| | B2B MARKETING ZONE POSTS
DECEMBER 1, 2010 [Analytics, Behavior] Top 60 B2B Marketing Posts and Hottest Topics November 2010
Google Analytics. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions - Social Marketing Forum , November 26, 2010 Brian Solis needs no introduction if you follow what is going on in social media marketing and new marketing and customer behavior trends. Segmenting IT buyers in Your Marketing Automation Campaigns - Lead Views , November 22, 2010 Today’s post is by Ben Bradley, Managing Director at Macon Raine, Inc. There better be. blogs.
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