| |  Analytics + Behavior + Segmentation + Wiki | 4 articles |
| Page 1 of 1 | Previous | Next | GROW - PRACTICAL MARKETING SOLUTIONS AUGUST 10, 2010  Ten social media and technology mega-trends to watch The US intelligence community made wikis, documents, and blogs available to analysts across agencies (with appropriate security controls, of course). The result is new pricing models that base charges for risk on driving behavior rather than on a driver’s demographic characteristics. I just read a fascinating (and lengthy!) Here are some highlights from this excellent report: 1. | DELICIOUS B2BMARKETING NOVEMBER 2, 2010  B2B marketers are stumbling in the dark new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. guess the best simple, repeatable behavior that could be implemented is asking for at least one paragraph per day in a wiki - not just having a wiki. | | | | | |
| B2B MARKETING ZONE POSTS DECEMBER 1, 2010 Top 60 B2B Marketing Posts and Hottest Topics November 2010 Google Analytics. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions - Social Marketing Forum , November 26, 2010 Brian Solis needs no introduction if you follow what is going on in social media marketing and new marketing and customer behavior trends. Segmenting IT buyers in Your Marketing Automation Campaigns - Lead Views , November 22, 2010 Today’s post is by Ben Bradley, Managing Director at Macon Raine, Inc. There better be. blogs. | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen. | |
| | | |
| |
|
| |
