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The Point

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What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

OCTOBER 29, 2014

(HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK) BK) Several factors have come together to bring analytics to life.

Lead Ranking 100
Lead Ranking Analytics Lead Scoring Conversion 100
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Quit Obsessing About the Customer Journey

The Point

AUGUST 11, 2015

Yes, we can look and watch for certain behaviors, and trigger automated communication based on those behaviors. Yes, we can segment our message and our offer content based on what we assume to be that prospect’s buying role and level of interest. Sorry, but no. But it’s still an educated guess.

Sales Cycle 100
Sales Cycle Demand Generation Lead Nurturing Aggregators 100
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