How important is contextual content in the B2B sales process?
Sales Engine
MARCH 31, 2016
In a B2B context, that means that content marketers must stop thinking in terms of fragmented, segmented tactics and view the buyer’s journey holistically, unbound by an imperative to stick to only one approach. The key to context doesn’t rely on past behavior,” says Sharma. What is Contextual Content? It’s in the moment.
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