Remove behavior

LeadSloth

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MarketingSherpa’s Email Summit 2009

LeadSloth

Email Analytics. Integrating web & email analytics for better conversion. Using Artificial Intelligence to predict prospect behavior. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization.

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How Are CRM and Marketing Automation Different?

LeadSloth

Dynamic List Segmentation. Web Analytics. Behavioral Lead Scoring. Native Email Marketing. Drip Email Marketing. Automated Campaigns Flows. Deduplication. Profile-based Lead Scoring. One Type of Contact (vs Lead & Contact). Form Builder. Landing Page Builder.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. At the executive level, ROI reporting by business segment or marketing activity as well as overall marketing investment will enable the marketer to show revenue contribution and make meaningful contributions in discussion about the direction of the company and its products and services.