KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. Ideally, conversion metrics can ultimately be tied back to customer and prospect behavior on the website. New to goal tracking in Google Analytics?

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

APRIL 24, 2018

Consumers are more than just their demographics suggest, and are most receptive to ads that are relevant to them and their interests so behavioral targeting done right can go a long way. How can marketers improve their online targeting efforts? Personalization is key.

Campaigns 189

Campaigns Planning Ad Frequency Mobile Advertising 189

KoMarketing Associates

MAY 3, 2016

Right now, many B2B marketers are loosely or manually connecting metrics from multiple reporting platforms, to obtain a somewhat complete view of buyer behavior in digital channels. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations. Final Thoughts.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

MAY 9, 2017

Innovative marketers are using personalization solutions that include features for behavioral tracking, segmentation, campaign management, testing and analytics. Which tools are helping marketers with personalization the most? Do you see this changing at all in the near future?

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

OCTOBER 23, 2018

Being a data-driven marketer is great (and necessary), but how might things change if you spent as much time talking to your customers as you did looking at analytics reports? It’s not as celebrated as coding or analytics. Web Analytics 2.0: Test out a form analytics tool. Talking to people is a soft skill, for sure.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

MARCH 3, 2015

Here is a checklist of key action items, broken down into several different account segments. While it’s certainly not the only tracking mechanism available, most campaigns will greatly benefit from including AdWords conversion tracking as well as goal development through Google Analytics. Campaign Settings & Structure.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

DECEMBER 21, 2017

With some good segmentation, as well as ads and landing pages personalization, you can create what will likely be very engaging campaigns. It was great to read how the new technologies built on AI and machine learning, backed by big data, could benefit B2B organizations in key areas such as lead gen, sales, and customer behavior.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204