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Crimson Marketing

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Why Marketing Analytics And Metrics Are Related But Not The Same

Crimson Marketing

Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. Analytics involves applying statistics and mathematics to data in an effort to see patterns in the data. “Marketers are investing in building their analytical muscle. This is wrong, because they are not the same. .

Analytics 100
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Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]

Crimson Marketing

Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. Ashley joins this installment of Moneyball for Marketing to share his insights about the power of Big Data Integration in Technology Marketing.