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OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

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DECEMBER 7, 2023

A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. User-friendly analytics and reporting that put data in a clear and understandable format that can be used to track campaign success.

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OCTOBER 2, 2023

With a solid automation strategy, you can set up technical integrations, customer segments, and personalized campaigns once, and then deploy them repeatedly to drive results with minimal manual effort. Segmentation Building advanced customer segments is the foundation for providing personalized experiences down the road.

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NOVEMBER 27, 2023

Thankfully, marketing automation removes much of the work involved by allowing marketers to set up rules indicating which behaviors and characteristics qualify contacts to be automatically entered into a certain group. and which content and tactics you need to engage them. and which content and tactics you need to engage them.

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