• CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Analytics, Behavior] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    Email, landing pages, behavior tracking, and reporting were already available in Vocus Marketing Suite, so the new features mean that Vocus now ticks all the major marketing automation boxes. 'Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 It’s still a modest multiple of 2.4
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics, Behavior] Rise of the Marketing Platform
    In the past few years, marketers have begun to use behavioral data (e.g. It’s no wonder: your demographics tell me what you might be interested in, but your behaviors tell me what you are actually interested in. 'Author: Jon Miller I’m about to make a staggering statement. Ready for it? Marketing has changed a lot recently. Why Now?
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Analytics, Behavior] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    After listening a bit more I asked, “What customer analytics could your leadership team use right now that would help close some of the revenue gap, and at the same time demonstrate your team’s value?”  ” Analytics Marketing Data Marketing Strategy ”  I could tell she was feeling tired and discouraged.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 24, 2014
    [Analytics, Behavior] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
    Personalization is a combination of two things: 1) identifying a person’s relevant attributes (intent, potential, behavior, profile and/or firmographics), and 2) customizing his or her online experience by presenting only the most relevant content, calls-to-action (CTAs) and/or visuals. So how can this help you, as a marketer?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Analytics, Behavior] CMOs Win When High-Value Customers Are Treated Personally Online
    'Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Analytics, Behavior] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    The company also offers a suite of analytic applications for database management and predictive modeling. But, bright colors and curly lines aside, what distinguishes it from other marketing automation systems is that nodes in a campaign flow can feed in customers from different database segments or Web interactions.
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Analytics, Behavior] This Week in Digital Strategy 3.7.14
    This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. Reaching the Pot of Gold: How Investments in Analytics Are Paying Off via Ayantek. There is a lot of buzz currently about analytics and big data, and rightfully so. 'Happy Friday, everyone!
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Analytics, Behavior] This Week in Digital Strategy 3.7.14
    This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. Reaching the Pot of Gold: How Investments in Analytics Are Paying Off via Ayantek. There is a lot of buzz currently about analytics and big data, and rightfully so. 'Happy Friday, everyone!
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 5, 2014
    [Analytics, Behavior] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
    'There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. Analytics Big Data Digital Strategy
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 5, 2014
    [Analytics, Behavior] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
    'There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. Analytics Big Data Digital Strategy
  • VISIONEDGE  |  MONDAY, MARCH 3, 2014
    [Analytics, Behavior] Loyalty vs. Retention Measurement
    Loyalty is a behavioral disposition that suggests that a customer will consistently respond favorably toward a brand/company, and also suggests the willingness to engage. You will want to determine which of these behaviors (it can be all of them) best define loyalty for your company. What do they do/not do?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Analytics, Behavior] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. Basically, it lets Bizo read audience segments created by Eloqua. Let’s start with DemandBase. So much for the mechanics.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics, Behavior] What’s An “Online Lead Development Ecosystem”?
    Your MA solution needs to effectively gather leads from the website, segment them based on the information they provide and/or the behavior they have shown on the site, and then nurture them by sending targeted and relevant communications over time. Reporting & analytics. Your – what ? The Website. Speaking of which….
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Analytics, Behavior] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    In fact, what was most impressive was the relative consistency of the rankings, with ead nurturing, analytics, and lead scoring at the top in both surveys, email and campaign management in the middle, and list segmentation is at the bottom. Taken together, these provide a clearer picture than usual of the state of marketing automation.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Analytics, Behavior] How Personalized Retargeting Can Optimize Your B2B Ads
    Through retargeting, you can identify a person’s relevant attributes, such as behavior and firmographics, and use retargeting to customize his or her experience by presenting relevant content on display ad network sites. Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific .
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 29, 2014
    [Analytics, Behavior] How to Keep Email Newsletter Clicks & Readers on the Rise – It Really Works!
    Monitor & Analyze: There’s more to email newsletter analytics than the number of opens and clicks you receive. Taking time to dig deeper into your readers’ behavior will open your world to a plethora of knowledge about their reading habits and desires. Take theSkimm, for example. Here’s an example: [link] ?Link_Type=Headline.
  • VIDYARD  |  TUESDAY, JANUARY 14, 2014
    [Analytics, Behavior] What Every Marketer Needs to Know About Lead Scoring With Video
    While less than half of marketers have one implemented, a lead scoring model is an undoubtedly powerful way to segment incoming leads and ensure that your sales team is prioritizing the most qualified opportunities. This information can then be used to score, segment, and nurture your leads. How to Get Started. Priority. Action. 41-60.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics, Behavior] The 2014 Digital Marketing Ecosystem
    They now have contacts in the Email Tool and want to do triggered emails based on their web behavior, i.e. shopping cart abandonment. How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends? From the CRM would be best but it’s likely that data needs to be cleaned and segmented.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Analytics, Behavior] Embracing the Age of the Customer: How to Become Customer Obsessed
    When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Marketers can’t understand their customers without a dynamic base of data, including behavioral, transactional, and demographic data. The last piece, of course, is analytics. The challenges facing these marketers.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Analytics, Behavior] Embracing the Age of the Customer: How to Become Customer Obsessed
    When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Marketers can’t understand their customers without a dynamic base of data, including behavioral, transactional, and demographic data. The last piece, of course, is analytics. The challenges facing these marketers.
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Analytics, Behavior] 10 of the Best Web Analytics Guides and Tips of 2013
    Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. Which converted at the highest rate?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Analytics, Behavior] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Through audience segmentation, building credibility, providing valuable content, taking advantage of paid LinkedIn programs, and communicating effectively, B2B marketers can utilize LinkedIn to its full potential for lead gen. Behavioral analytics and lead scoring. Predictive analytics. Topic #1. Topic #2. Topic #3.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Analytics, Behavior] Could Your Content Go Further? How Paid Distribution Can Help
    That planning process, however, has never been harder, due largely to a raft of changes in consumer behavior and online platforms from which the majority of digital revenues will be derived. The little-used tool is designed for those of us that create more complex ad campaigns and it allows you a lot more freedom around segmenting audience.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Analytics, Behavior] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics, Behavior] Aginity Puts a Customer Data Platform on an Analytical Appliance
    This intelligence ranges from behavior flags, segment codes, or predictive model scores to treatment recommendations to full-blown campaign management. Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 26, 2013
    [Analytics, Behavior] Creating a Change Agent Culture in Marketing
    'This year, numerous studies of the marketing discipline and numerous articles highlighted the challenge and need for marketing to capture, manage, synthesize and leverage data and analytics. Marketing Today, marketing leaders use data, analytics, metrics, and modeling to tackle point problem and to enable organizational change.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 12, 2013
    [Analytics, Behavior] Managing Marketing Content Across the Customer Life Cycle
    Two important benefits of the mapping initiative are improved Marketing and Sales alignment and a more behaviorally based opportunity-qualification process. . Uncategorized marketing analytics Marketing Channel marketing data marketing management marketing mix marketing processes marketing research marketing strategy Contact .
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 7, 2013
    [Analytics, Behavior] The Marketing Metrics That Matter – i?marketing (Part 6)
    Knowing how to use the data and the behavioral analytics your company collects from its marketing touch points can help you outflank the competition and gain advantage in your market. These nuggets of information help us as marketers do our job of segmentation and nurturing even better. 'Editor’s Note: Our recent regional i ?
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Analytics, Behavior] What Are Psychographics? [FAQs]
    Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits. Networks determine the demographics and psychographics of segments that watch certain shows and channels, and products advertise accordingly. From your analytics?
  • MARKETING ACTION  |  FRIDAY, OCTOBER 25, 2013
    [Analytics, Behavior] How to Capture New Customers – i?marketing (Part 3)
    If they fill it out, you will know who they are, how to contact them, and that they are probably interested in segmentation and targeting. Website visitor tracking: different from website analytics. Website visitor tracking is different from website analytics. 'Editor’s Note: Our first regional i ? good offer. Test your page.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics, Behavior] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Smartphone users are a significant and fast-growing segment of internet users, and at Google, we want them to experience the full richness of the web," explained Yoshikiyo Kato, software engineer at Google. This shift is the result of changing user behavior. inbound marketing SEO analytics Mobile Search Will Continue to Rise.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 16, 2013
    [Analytics, Behavior] A Conversation with Shawn Naggiar About Sales, Lead Generation, and Marketing Automation
    So in a typical environment where somebody’s not using an integrated marketing platform, they may have an email marketing platform, and a web analytics platform, and a social media marketing platform. And what are the behaviors that result in a lead being qualified? Will you talk about that a bit? SN: It comes down to data.
  • VOLACCI  |  FRIDAY, OCTOBER 4, 2013
    [Analytics, Behavior] New Google Analytics Audience Reporting Will Empower Marketers
    'One of the biggest announcements to come out of this week’s Google Analytics Summit was the plan to unveil Google Audience Reports, a demographics-based report replacing the current Traffic Source option. Audience Reporting solves this problem by providing age, gender, and interest categories as dimensions in Google Analytics.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Analytics, Behavior] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    The big dogs of the ISP world (Gmail, Hotmail, and Yahoo) have changed the way they look at and value emails, from a content-identification system to an engagement/behavioral model. Google’s priority inbox feature is a great example of how ISPs are using users'' behaviors to learn what emails are and are not important to them.
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics, Behavior] Putting Google’s ‘not provided’ Keyword Update in Context
    'We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’. Google Analytics SEO
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Analytics, Behavior] A Webinar With Our Partner Tableau for the AMA
    'This September, SIGMA’s Director of Business Intelligence, Andrew Lucyszyn, had the opportunity to present with our technology partner Tableau  at an AMA  Webinar called: “Analytical Insights to Power Customer Growth.” Defining Segments. The story always starts with the data. You could call it “The Trouble with Data”!
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Analytics, Behavior] How to Build a Perfect B2B Product Page
    These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. segment of Square''s product page with testimonial built in. The effectiveness of product pages can be measured in a number of ways depending on the analytics reports at your disposal.
  • MARKETING ACTION  |  TUESDAY, AUGUST 20, 2013
    [Analytics, Behavior] Problem: Leads Fall Out Mid-Funnel. Solution: Nurture Them
    Review your customer base and see what your good customers have in common, then think about how to segment a similar audience of potential buyers so you can speak to them in a way that feels personal. Your segmenting factors could have to do with size of company, location, industry, problem faced, and so on. Are they opening emails?
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Analytics, Behavior] 5 Core Competencies Driving a Modern Marketing Strategy
    The report hones in on 5 core competencies driving Modern Marketing: Targeting (refining and segmenting data). Analytics (measuring marketing effectiveness). Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. 'By Amanda F. Batista, Guest Post. About the Author: Amanda F.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Analytics, Behavior] Blogging Metrics: How to Find and Apply Actionable Intelligence
    There’s no shortage of statistics on website visitor behavior. Companies which use blogging metrics and analytics are, on average, 5-6% more profitable than their competitors. Web-based analytics are something of a floatation device for modern marketers. This intelligence is found on the dashboard of Google Analytics.
  • WRITTENT  |  MONDAY, JULY 22, 2013
    [Analytics, Behavior] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
    Factors which should be included in competitor profiling include the following: Segments Served: How does their customer base compare to yours? 'The small business landscape is arguably tougher than ever before. The difficulty of success means that competitive marketing analysis is more crucial than ever. What About SWOT Analysis? Targeting.
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Analytics, Behavior] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    Marketing automation and analytics programs provide a steady stream of real-time and recorded data, but also create a series of dashboards and reporting options to help structure and manage the data over a course of time. Using pieces of data to pre-qualify leads based on each individual’s behavior. What is Big Data?
  • MODERN B2B MARKETING  |  MONDAY, JULY 15, 2013
    [Analytics, Behavior] How Digital Marketing is Reshaping Financial Services
    In stark contrast, the Financial Services industry has been extremely slow in modernizing their marketing in step with changing consumer behavior. Marketing Analytics are Critical. However, firms have struggled to cope with the recent explosion of data from website behavior, social media interactions and other digital channels.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 3, 2013
    [Analytics, Behavior] Venntive Adds Communities to Small Business Marketing Automation and CRM
    CRM goes beyond the basics (contact attributes, activity history, calendar reminders) to track opportunities and sales quotes, allow searchable tags for segmentation, and store files associated with a contact. It supports pages, blogs, member sign-in, stores, coupons, advertising, support tickets, and tracking via Google Analytics.
  • DIGITAL VOICES  |  FRIDAY, JUNE 28, 2013
    [Analytics, Behavior] This Week in Digital Strategy 6.28.13
    New reports that look at banner advertisements, the many ways your brand can generate growth through "Retweets", crafting your buyer persona to define your market segment, how mobile coupons can benefit your business and a new study showing mobile search helps 82% of in-store shoppers which purchase decisions. 'Happy Friday, everyone!
  • DIGITAL VOICES  |  MONDAY, JUNE 24, 2013
    [Analytics, Behavior] 3 Tactics to Craft a Buyer Persona That Will Clearly Define Your Market Segment
    Thinking about who her customer segments are and how they might be different will help her establishing a strategic approach to communications and goal-setting that can only add to her site’s success. Website analytics: There can be a treasure trove of information about a site’s user when collecting analytics.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Analytics, Behavior] What is Hubspot? Marketing Automation Software Series
    robust layer of analytics that helps you understand what works and what doesn’t. Through tools like behavior-based lead scoring, our unique “timeline view”, and an integration with your CRM system, HubSpot will help you provide your sales team with exactly the right information at the right time. Converting those people into leads.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Analytics, Behavior] What is Hubspot? Marketing Automation Software Series
    robust layer of analytics that helps you understand what works and what doesn’t. Through tools like behavior-based lead scoring, our unique “timeline view”, and an integration with your CRM system, HubSpot will help you provide your sales team with exactly the right information at the right time. Converting those people into leads.
  • MARKETING ACTION  |  TUESDAY, JUNE 4, 2013
    [Analytics, Behavior] The 7 Steps of Lead Scoring
    The beauty of lead scoring is that once you’ve identified the characteristics and behaviors of leads at the various stages of readiness, you can apply a point system to those factors. Behavioral. Also take a close look at your marketing automation and website analytics. 'All leads are not created equal. Understand lead scoring.
  • INSIGHTIQ BLOG  |  THURSDAY, MAY 23, 2013
    [Analytics, Behavior] Media, Publishing and Big Data: Different Starting Points, Similar Destinations
    They have built analytic models for everything from list sources to which message or pricing works with which target segment. 'Quaero works with many media and publishing clients. These two related industries may look very similar, but they face diametrically opposite challenges.  . You would be wrong. Not an easy question to answer.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Analytics, Behavior] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    But only a bit more than one out of three use data analytics that predict buying behavior, make strategic recommendations, drive innovation, or impact customer acquisition, retention or growth. About Forrester: A global research and advisory firm, Forrester serves professionals in 13 key roles across three distinct client segments.
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    [Analytics, Behavior] 16 Remarkable Web Analytics Guides, Tips and Techniques
    'There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? How can you capitalize on the Advanced Segments feature in GA?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Analytics, Behavior] Why CMO’s Need To Be More Involved in Ecommerce
    The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. If the $42.3 But online is a big place. So where to even start if you haven’t yet…started? One word: data.
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Analytics, Behavior] What Your Traditional Marketing Education Didn't Teach You About Marketing Today
    In addition, waiting until your project was 90% complete before including design meant that often the message and execution simply didn’t make sense to the consumer, so significant money, time, and energy were wasted for a project whose end result didn’t move the needle on consumer awareness, brand loyalty, or purchase behavior. the campaign.’"
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Analytics, Behavior] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    From the same recent study, 47 percent said they were improving email by working on delivering the right content to segments, and 43 percent are working on lead nurturing. Follow up messages: Use trigger messages in response to a website action; focus on a specific behavior, thank the customer, or follow up with additional information.
  • MARKETING ACTION  |  TUESDAY, APRIL 30, 2013
    [Analytics, Behavior] Adopting Marketing Automation Step by Step
    Segmentation is a good candidate. Instead of sending the same emails to everyone, define two or three segments and create targeted messages for each. Segmentation and drip marketing both add to the number of emails you’ll distribute, but that sort of increase is exactly what marketing automation helps to manage. 'Imagine a wall.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Analytics, Behavior] More Traffic? Or More Conversions? No Contest.
    'Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Slice and dice your site traffic analytics all you want. Or doubling your conversion rate? Many marketers get this wrong. After all, no visitors, no sales. Do you really know?
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Analytics, Behavior] How Opting People OUT Can Actually Improve Your Email Marketing
    If you’re not using HubSpot’s software or you have an ESP that doesn't enable A/B testing, you can simply take a segment of your database, split it in half, and send each group a variation of your email. If your database is ordered in a particular way, you’ll want to ensure your recipient segments are truly randomized. Bold move, guys.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 14, 2013
    [Analytics, Behavior] How to Measure the ROI of Your Marketing Programs
    Fortunately, various marketing analytics exist to give companies insight into their various programs’ levels of effectiveness: Each sequential method on this list will give you a more accurate view into your customer value data – but this additional insight also comes with a corollary rise in cost and complexity.  Multiple touches. Example.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics, Behavior] How Context Strengthens Your Entire Marketing Funnel
    In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. Behavioral Data: Similar to email, social media presents an opportunity for you collect implicit details about your leads.
  • HUBSPOT  |  MONDAY, FEBRUARY 11, 2013
    [Analytics, Behavior] 101 Sure-Fire Ways to Make People Hate Your Marketing
    Don't pay any mind to your analytics that will highlight the most popular parts of your site. 57) Don't segment your list. Segmentation doesn't really matter. Well done collecting all that personal and behavioral information through your lead-capture forms and your centralized marketing database ! and probably some leads.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics, Behavior] 4 Mistakes Marketers Make With Audience Research
    Research rarely studies an audience exhibiting a single consistent behavior. Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Ignoring Surveys’ Common Behavior Bias.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics, Behavior] Social Business Failure Is a Choice: Speaking a Common Language
    The social/behavioral perspective. third segment of definitions looks at management styles and processes, the creation of different approaches to processes within the enterprise and its ecosystem, new business models, changing ways of working, constructing agile teams and forming decisions beyond traditional and slow management structures.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics, Behavior] Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
    as well as previous site behaviors, to get a better sense of the type of people they’re reaching on Facebook. Why not step out of your comfort zone and try to develop specific content based on customer segments? So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.
  • MARKETING ACTION  |  THURSDAY, JANUARY 17, 2013
    [Analytics, Behavior] Let Big Data Help You Make Better Decisions
    ” For this data marketing discussion, we’re talking about the volume of data the average organization collects on a daily basis, such as web analytics data, customer purchase data, marketing campaign results, social media interactions, customer segments, behavioral attributes and demographics – all growing exponentially.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JANUARY 17, 2013
    [Analytics, Behavior] Start engaging from the first click in the Customer Journey
    behavior across channels.”3 VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. journey mapping can be used to chart a small segment of the customer experience, such as ‘un-boxing’. All Rights Reserved. general way.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Analytics, Behavior] 4 Failing Marketing Relationships You Need to Fix ASAP
    When you nurture your leads with content relevant to their behaviors and needs, you bring them further along in the sales cycle and they walk away from the interaction feeling like your company is actually interested in being helpful to them, not just in closing a deal (sounds like a great way to build brand equity, right?). Keep it in house.
  • BIZNOLOGY  |  MONDAY, JANUARY 7, 2013
    [Analytics, Behavior] Is social media all the market research you need?
    In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor.   Web analytics are important tools, but they do not necessarily tell us why.  The digital world is full of metrics and on-line behavior tracking. 
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Analytics, Behavior] How to Pick the Perfect CTA for Every Blog Post
    For example, at HubSpot, one specific segment of marketers we target is nonprofit marketers. If you don’t have specific offers targeted at individual segments of your audience, use your knowledge of that particular persona’s interests, needs, and problems as your narrow down your list of offers. Well, I don't blame you! Voila!
  • HUBSPOT  |  FRIDAY, DECEMBER 14, 2012
    [Analytics, Behavior] The Ultimate List of 2012 Email Marketing Stats
    The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices. Email Behavior Stats. Source: Litmus Email Analytics, 2012 ) Tweet This Stat. Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity. in Q2, jumping 8.5%
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Analytics, Behavior] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    The system then tracks the content consumed by each individual and compares their behavior to “profile cards” of personas such as frequent site visitors with high interest in business. Each person is assigned to the profile card they match most closely; people can be switched to a different card if their behaviors change.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 12, 2012
    [Analytics, Behavior] Are You Making These Costly Holiday Mobile Mistakes?
    Behavioral targeting and product recommendations—especially in a very personalized mobile environment—are great ways to increase your average order values and your upsell/cross-sell opportunities, as well as keep your consumers loyal. Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Analytics, Behavior] How to Diagnose and Repair Rotten Lead Nurturing Workflows
    Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Source 5: Audience Segment and Behavior. Marketers “sent” emails in 1995. The challenge?
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 5, 2012
    [Analytics, Behavior] Using metrics to increase your ROI and save you money
    Can you segment them based on user groups, user types, age, location, skill level, etc.? This is where Google Analytics come in handy; using Analytics you can gain insights into your visitors and their behaviors in your site. Using Analytics enables you to make informed decisions regarding the changes that you're making.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 28, 2012
    [Analytics, Behavior] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” You would be correct. connecting to external systems.
  • SYNECORE  |  MONDAY, NOVEMBER 26, 2012
    [Analytics, Behavior] The End of Search as We Know It
    Thanks to advances in predictive analytics, consumers’ needs will be anticipated and fulfilled before they are actually expressed (or even realized) in the form of a constant stream of predictive recommendations sent to their mobile devices. Creepy, indeed. ENOUGH (CONTENT), ALREADY! we gas guzzling masses. RAILROADING SEARCH.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 20, 2012
    [Analytics, Behavior] Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns
    Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. IO is also integrated with GX Software BlueConic to track and segment Web site visitors. Someone at Pitney Bowes clearly got the message.
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Analytics, Behavior] 10 Things That Can Destroy an Email Marketing Program
    Analytics. Rx: While it would be ideal to segment the consumer based on her preferences, keep asking the consumer if you are missing the mark and factor in her comments into your marketing campaigns. Rx: If you are having page load issues, consider deploying your campaigns in smaller segments. Web Analytics. ); //. Email.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics, Behavior] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Communications to groups and segments (may be personalized and triggered 1:1). Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 14, 2012
    [Analytics, Behavior] Why Digital Marketers Need to Get More Personal
    Posted in behavioral targeting Personalization. According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” This approach allows for more targeted recommendations and for segmented testing and optimization of recommendations.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Analytics, Behavior] 5 Major Challenges Marketers Face (And How to Solve Them)
    Then, you can use analytics to determine which channels are performing best , and focus your efforts around those. The best way to understand your audience is to build buyer personas with these 3 steps: segment by demographics, identify their needs, and develop behavior-based profiles. Every marketer faces different challenges.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Analytics, Behavior] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Test your theory. Examine outliers.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 25, 2012
    [Analytics, Behavior] Incorporating An Effective Email Automation Strategy
    The reporting features allow for “intelligent” follow up management; meaning you can see stats on email bounces, open rates, click through rates but more importantly you can understand the behavior of each contact. With an automation tool, you can schedule and send follow up emails about the webinar based on behavior.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Analytics, Behavior] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    The model also contains segments (sets of customers or prospects), events (campaign triggers, which can be based on time, channel, behavior, queries, or feeds from external Web services), and packages (sets of campaigns used for Interaction Advisor). new user interface is planned for next year. has not bought a specific product).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Analytics, Behavior] The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
    By now, you probably understand the importance of segmentation in marketing. Just consider the stats for segmentation in email alone. In a nutshell, better segmentation and personalization in your marketing leads to better results. But segmentation doesn't have to be limited just to email marketing. Not at all. Customer.
  • NUSPARK  |  SATURDAY, OCTOBER 13, 2012
    [Analytics, Behavior] A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
    By using analytics tools, you can measure reach, frequency, attribution, and affect on conversions.  DSP’s serve as a single access point to RTB inventory from across all ad exchanges, evaluate sites and impressions against campaign targeting and budget criteria, and provide integrated ad serving and analytics for each winning bid.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 9, 2012
    [Analytics, Behavior] The Single Most Important Question for the Challenger Sale
    Prior to any application of the Challenger model, we recommend rigorous customer segmentation and opportunity qualification around criteria designed to determine a customer’s openness to disruption in the first place, irrespective of that customer’s geography, size, or industry vertical. Is the Challenger approach really all that new?
  • INSIGHTIQ BLOG  |  FRIDAY, SEPTEMBER 28, 2012
    [Analytics, Behavior] Taking Online Analytics to the Next Level, Part 2: Building Your Online Ecosystem
    In part 1 of this series I provided an overview of Google Analytics with Remarketing, a valuable tool set for online marketers that would like to target customers (both known and anonymous) online based on interests.  This is currently not possible using Google Analytics as data access is limited.  What are your options? 
  • HUBSPOT  |  THURSDAY, SEPTEMBER 27, 2012
    [Analytics, Behavior] 12 Automated Email Workflows You'll Kick Yourself For Not Using
    Remember: You can make any of these email workflows even more segmented, targeted, and personalized by incorporating additional segmentation/trigger criteria. If they were a lead, perhaps you'd send them emails to trigger behavior that might indicate they should be upgraded to an "opportunity" in your sales process. But wait.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Analytics, Behavior] 25 Little Email Marketing Experiments That Deliver BIG Results
    We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. For different segments of your list? Sup with that? Email Layout and Design Tests.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Analytics, Behavior] Everything Marketers Need to Know About Creating Exclusionary Personas
    And if you spend precious sales and marketing resources trying to convert that segment of your audience into customers, you'll end up with two things: a closed lost and a bummed out attitude. You know those people who poke around your website for hours? Download every lead generation offer you have? Comment on every blog post you write?
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Analytics, Behavior] Taking Online Analytics to the Next Level, Part1: Google Analytics Incorporates Remarketing
    Google Analytics has been a tremendous asset for marketers. Google Analytics pairs seamlessly with AdWords and the two can be used to create highly targeted campaigns. But Google is taking it one step further and has recently released Remarketing with Google Analytics.  What does this mean for Google Analytics?
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Analytics, Behavior] Announcing HubSpot 3: The Future of Marketing Software
    Smart Lists and Segmentation: Smart Lists are contact lists based on a set of criteria; they automatically grow and update over time. Email : Target specific segments, and personalize your sender, subject, and message body content with any field or custom field from your contact profile. Even then, we thought that was a lot.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 22, 2012
    [Analytics, Behavior] How to Optimize for “Direct” Website Traffic
    One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. The segment of direct traffic worth optimizing for is of course prospective buyers.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Analytics, Behavior] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Do these new Klout scoring algorithm changes mean that this is a metric that can now be trusted throughout the enterprise and used as the sole metric to determine social media influence and thus help in segmenting social media users? So in order to measure influence, Klout should measure behavioral changes or actions that change behavior.
  • HUBSPOT  |  MONDAY, AUGUST 20, 2012
    [Analytics, Behavior] How to Identify Leads' Needs So You Can Segment Emails Like a Pro
    There are quite a few different ways to segment and nurture your leads. And in fact, the way you choose to nurture your leads really just depends on how you decide to segment and target them. These are obvious and practical ways to segment, target, and nurture your leads. 4) Segment & Nurture Leads by Need. Trust me.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 15, 2012
    [Analytics, Behavior] Making (ALL OF) your data work for you
    In her report she states: ” Because marketers struggle with fractured audience data and complex vendor ecosystems, there is a need to use audience data intelligently for better segmentation and targeting.”. 4)    Analytics-driven. Measurement is being further complicated by the rapid rise of multiscreen viewing by consumers.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Analytics, Behavior] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
    3) Be Iterative: Focusing on customer experience means putting the right processes in place to understand customer behavior, and make improvements to digital channels through constant optimization. Social graph: Behavior on social networks like Facebook and LinkedIn. it's to segment those lists ! Let's learn more, shall we?
  • HUBSPOT  |  FRIDAY, AUGUST 3, 2012
    [Analytics, Behavior] Why Marketers Can't Rely ONLY on Marketing Automation
    The problem is, few actually take the time to plan and craft truly segmented and personalized marketing automation campaigns leveraging lead intelligence, behavioral triggers, and other data about their contacts. To a whole lot of marketers out there, marketing automation is like a wonder drug. Fabulous! Marketing strategy solved!".
  • WINDMILL NETWORKING  |  TUESDAY, JULY 31, 2012
    [Analytics, Behavior] 3 Ways Businesses Can use Location Based Services to Integrate Social into the Marketing Mix
    Check-in behavior increased 33% on the day of the event, but, more importantly, it increased 40% the following week. Most LBS applications provide analytics, so be sure to establish goals and objectives and then monitor the results. Location based services benefit consumers and businesses alike. Perhaps both.
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