CONTENTLY B2B WHITE PAPERS | FRIDAY, MAY 20, 2016
[Analytics, Behavior] Content Methodology: A Best Practices Report
Behavior triggers take precedence over demographics Instead of looking at traditional group definitions such as age group, household. income, or geography, ask what behaviors, challenges, or motivators members of. customer segments or as specific as highly detailed personas. Use web analytics to examine which channels.
ANNUITAS | TUESDAY, MAY 24, 2016
[Analytics, Behavior] Avoiding The Predictive Analytics #Fail In Demand Generation
Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” But I bet “you know a guy who knows a guy” who is “killing it” with predictive analytics, right? Everybody’s doing it, right? Are you doing it?
LATTICE | TUESDAY, MAY 24, 2016
[Analytics, Behavior] The Next Generation Platform for Account-Based Everything is Here!
For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). While there are over a 100 new features in this release, there are two big themes we touch on: THEME ONE: Enterprise-grade Predictive Analytics. They’ve seen up to 285% higher win rates and 35% higher deal sizes.
WEBBIQUITY | TUESDAY, MAY 24, 2016
[Analytics, Behavior] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. Marketers are beginning to realize buyers are people, not demographic segments, and they are appealing more to the motivations that influence human behavior.”. Paul ( #SMBMSP90 on Twitter).
6SENSE | MONDAY, MAY 16, 2016
[Analytics, Behavior] SiriusDecisions Summit: The Art and Science of Predictive Intelligence
The rigor and analytics that define modern-day marketing have allowed marketers to build the growth engines for their companies, better understand their audience, drive ruthless efficiency and enter the C-suite. Join us at the SiriusDecisions Summit in Nashville for our Lunch & Learn and schedule a time to meet in person! Latest
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 11, 2016
[Analytics, Behavior] Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)
As Pointillist’s self-chosen label suggests, its own roots are in customer data analytics, not execution. Pointillist has optimized for customer analysis, meaning that customer behaviors can be analyzed almost instantly but combining information about customers is harder. This makes things really quick. Hours of fun, for sure.
6SENSE | THURSDAY, MAY 5, 2016
[Analytics, Behavior] How HP Uses 6sense to Find Customers in Active Buying Cycles
As the Vice President and Global Head of Marketing Analytics for HP, Kevin Bolden is always looking for that extra edge that data-driven insights can offer his marketing and sales teams. HP, like many advanced B2B organizations, has used firmographic data, segmentation and buyer profiles to improve their marketing and sales outcomes.
BULLDOG SOLUTIONS | THURSDAY, MAY 5, 2016
[Analytics, Behavior] What happened in Vegas? My 8 Takeaways from Oracle’s MME
Responsys/Maxymiser integration was announced at the conference, along with Audience Designer to allow for easier segmentation and Interactive Dashboards to make viewing campaign results easier. 4. As a data-minded marketer, Deltek ’s presentation “Analytics You Didn’t Know You Had: How to Connect All Your Data’s Dots” resonated with me.
INFER | THURSDAY, MAY 5, 2016
[Analytics, Behavior] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
As a result, customers like Avalara, Host Analytics, New Relic, Social Tables and UserVoice are uncovering new growth and expansion opportunities, resulting in revenue increases upwards of 15 percent. Press Release: New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth.
KOMARKETING ASSOCIATES | TUESDAY, MAY 3, 2016
[Analytics, Behavior] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
Right now, many B2B marketers are loosely or manually connecting metrics from multiple reporting platforms, to obtain a somewhat complete view of buyer behavior in digital channels. One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement.
HUBSPOT | TUESDAY, MAY 3, 2016
[Analytics, Behavior] Digital Does Not Mean "Just Build a Website"
You can use Google Analytics to measure bounce rate if you are not doing so already. The New York Times (NYT) publishes over 300 pieces of content every day and uses advanced analytical techniques to make personal recommendations. Alternatively, you can think about obvious segmentations based on data you already have. Media
HUBSPOT | MONDAY, MAY 2, 2016
[Analytics, Behavior] 11 Helpful Resources for Improving Your Business Skills
Email Marketing Certification: An advanced email marketing course that'll teach you how lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization come together to create an email marketing strategy that grows your business, and your career. Business" is quite a versatile topic with many components.
MODERN B2B MARKETING | FRIDAY, APRIL 29, 2016
[Analytics, Behavior] Financial Advisors Need to Get Personal or It’ll Cost Them
Segmentation. To get the right message to the right investor, you must segment your audience. While there are ways to implement segmentation outside of marketing automation (excel, CRM, etc.), if you want to deliver different messages to different segmentations in real-time, there are no substitutes. Impact to Marketers.
BULLDOG SOLUTIONS | THURSDAY, APRIL 21, 2016
[Analytics, Behavior] Marketing-Led Companies Outperform Their Peers – Part 4
In response to ten statements reflecting modern marketing maturity across the customer life cycle, our respondents showed stark differences in the level of personalization, sophisticated customer segmentation and targeting they were using. Well, this week we're going to share why that train is a train worth boarding. . Stay tuned….
INFER | MONDAY, APRIL 18, 2016
[Analytics, Behavior] Account-Based Marketing: Research Reveals It’s More Than Just The Latest Marketing Buzzword
Predictive analytics brings a whole new perspective to ABM, but it’s important to be strategic about how you leverage it to avoid adding more noise. To be successful, especially with predictive-driven marketing, you need effective techniques to segment and target these groups. Account Scoring Account-Based Marketing Thought Leadershi
INFER | FRIDAY, APRIL 15, 2016
[Analytics, Behavior] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
Building Data-Rich Profiles for Hyper-Segmentation. Through thoughtful hyper-segmentation of these high-potential profiles, companies can greatly improve effectiveness and efficiency in a variety of sales and marketing programs. Infer goes beyond just adding predictive scores into the mix of bidding signals for ad targeting.
SALESPREDICT | WEDNESDAY, APRIL 6, 2016
[Analytics, Behavior] What is Predictive Marketing?
Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes. The most common use of predictive marketing analytics today is within a companies' CRM. Predictive Analytics CRM Predictive Lead Scoring Marketing Predictive Marketing Data Science B2Bmarketing
INFER | SUNDAY, APRIL 3, 2016
[Analytics, Behavior] How Can We Blend All of Our Customer Data into Actionable Profiles?
This profile is of course a summary of many different criteria, such as companies that use technologies like marketing automation, advanced web analytics, or mobile tracking; within certain annual revenue bands or even geographies. Could you develop a target segment in Salesforce? Descriptive, Data-Rich Profiles in Minutes.
VERTICAL RESPONSE | THURSDAY, MARCH 31, 2016
[Analytics, Behavior] 25 Proven Steps to Achieve Email Marketing Magic
Segment Your List. Segment your audience so you can create targeted messages for different groups, leading to better open rates, lower opt-out and unsubscribe rates and improved deliverability. Check out our 2016 Complete Guide to List Segmentation. Just how much revenue does email drive? Build Your List. Plan Your Content.
SALES ENGINE | THURSDAY, MARCH 31, 2016
[Analytics, Behavior] How important is contextual content in the B2B sales process?
In a B2B context, that means that content marketers must stop thinking in terms of fragmented, segmented tactics and view the buyer’s journey holistically, unbound by an imperative to stick to only one approach. The key to context doesn’t rely on past behavior,” says Sharma. “It’s in the moment. What is Contextual Content? Delete.
6SENSE | TUESDAY, MARCH 29, 2016
[Analytics, Behavior] The Case for Predictive Marketing Automation: Account-Based Marketing
Using customer behavioral data coupled with predictive modeling, predictive intelligence is helping companies identify in-market accounts and gain visibility into their buying needs and the stage of the buying cycle they’re in. Marketing automation has transformed how B2B companies target buyers, run campaigns and measure marketing outcomes.
SALESPREDICT | MONDAY, MARCH 28, 2016
[Analytics, Behavior] The Three Pillars of Predictive Marketing
By extracting information from your internal sales data, combining it with external third-party data and signals from the web, and applying predictive analytics and machine learning, you can identify patterns, gain valuable insights, and predict future outcomes and trends with extreme accuracy. Predictive marketing is all about data.
HUBSPOT | FRIDAY, MARCH 25, 2016
[Analytics, Behavior] When Do People Unsubscribe From Email Marketing Campaigns? [Infographic]
By examining the time of day and day of week that are most successful for your campaigns, as well as the timing of unsubscribes, you can gain a more holistic view of your audience's behavioral patterns. You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails. Check it out.
INFER | THURSDAY, MARCH 17, 2016
[Analytics, Behavior] Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder
Lead Effort Analytics – Infer’s closed-loop reporting allows sales and marketing leaders to monitor which accounts might be underserved, and where more work is needed to pursue top prospects. Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. About Infer.
MODERN B2B MARKETING | WEDNESDAY, MARCH 16, 2016
[Analytics, Behavior] 3 Technology Trends Powering Account-Based Marketing
Creating segmented marketing tracks, surfacing personalized content, and reacting to individual prospect’s behaviors was all done manually and could only be supported for a small subsection of highly strategic, tier 1 accounts. Big data analytics can help marketers achieve this goal. Visibility of Digital Footprints .
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 16, 2016
[Analytics, Behavior] 3 Ways to know your prospects as well as they know you!
Ways To Get To Know Your Prospects With Segmenting. This is key because this tells me they’re sitting on one of your lists. I don’t care which tool you use, or how you got them there, the fact is you have their email and can send content to that email until they unsubscribe. 1) Segment your (already existing) list.
HINGE MARKETING | WEDNESDAY, MARCH 16, 2016
[Analytics, Behavior] Is Automation the Right Marketing Solution for You?
Segmentation. The key to getting the right message to the right person is segmentation. You want to segment your list as much as possible and tailor the journey from there. Depending on the platform, segmentation can be highly dynamic, adjusting (adding or subtracting people) for a series of data or conditions.
LATTICE | TUESDAY, MARCH 15, 2016
[Analytics, Behavior] What the AlphaGo victory means for Marketing and Sales
For tasks like targeting accounts, micro-segmenting audiences, and matching optimal actions, they are starting to take over the work-loads of marketers and insides-sales professionals. How data science predictive analyticsImage via www.gogameguru.com and the Bridge Group. It is worth understanding what new-AI has done well.
CINTELL | MONDAY, MARCH 14, 2016
[Analytics, Behavior] Should your B2B Marketing Plan Include Company Personas?
This enables us to understand, segment and target the marketing and sales process far more precisely to the organizations’ needs. The end result is a new layer of intelligence that can be combined with buyer personas that can help marketers target and segment an audience contextually, and at scale. B2BZone b2c Blog
KEO MARKETING | THURSDAY, MARCH 10, 2016
[Analytics, Behavior] How and Why to Use Segmentation in B2B Marketing
Segmentation is increasingly important for successful B2B marketing, and for marketing in general. Data compiled by Circle Research found that 92 percent of B2B marketers segment their target market. The exact approach to implementing segmentation can vary, though. We also think of it as demographic segmentation.
FATHOM | TUESDAY, MARCH 8, 2016
[Analytics, Behavior] Staying Ahead of the Personalized Marketing Curve
“The idea is simple: one-to-one marketing (also called relationship marketing or customer-relationship management) means being willing and able to change your behavior toward an individual customer based on what the customer tells you and what else you know about that customer.” according to StoryBase. Absolutely. Dynamic Yield ).
INFER | MONDAY, MARCH 7, 2016
[Analytics, Behavior] Does Profile Management Require Predictive Scoring?
We call this hyper-segmentation. These profiles can be shared across your CRM and other sales or marketing tools (like Marketo or Eloqua), instantly enabling better targeting, at-a-glance personalization for reps, and a clear understanding of the pipeline metrics surrounding each segment. Analytics. Profile Builder (PB).
HUBSPOT | WEDNESDAY, MARCH 2, 2016
[Analytics, Behavior] How Facebook's New 'Reactions' Feature Works & What It Means for Marketers
Now that we’ve had some time to react to this new feature, we've done some thinking about the impact these new reactions buttons might have on both marketing and user behavior. Limited analytics are available on Facebook Insights. Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide.
ACT-ON | FRIDAY, FEBRUARY 26, 2016
[Analytics, Behavior] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
Information leads to segmentation. Within the custom area, we’ve segmented our market into about a dozen different types of industries. This segmentation is important. Act-On allows us to segment our list and target our messaging directly to he interests of different groups of customers. Editor’s note: Richard M.
ACT-ON | THURSDAY, FEBRUARY 25, 2016
[Analytics, Behavior] Today’s CMO Needs a Few CTO Chops
Marketers now use technology to track and assess the demographics, psychographics, and buying behaviors of their most loyal customers. Data sets at large companies (and even some smaller ones) are so large and unwieldy that the only answer is technology that segments, personalizes and automates the data usage process. Data Usage.
VIDYARD | TUESDAY, FEBRUARY 23, 2016
[Analytics, Behavior] Businesses See 500% Lift in Email Conversion with Personalized Video
The rich video analytics provide new insights into customer behavior and their interest in Cetera’s services. Marketing and sales teams can track second-by-second video engagement data for each prospect and pump that data into their marketing and sales tools to improve lead scoring, segmentation and customer insights. Lenovo: 4.5x
VIDYARD | MONDAY, FEBRUARY 22, 2016
[Analytics, Behavior] Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard
The rich video analytics provide new insights into customer behavior and their interest in Cetera’s services. Marketing and sales teams can easily track second-by-second video engagement data for each prospect and customer to improve lead scoring, segmentation and customer insights. Lenovo boosted click-through rates by 4.5
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 18, 2016
[Analytics, Behavior] Future of Marketing Content: Reflections on the Content2Conversion Conference
Vendors including Highspot , SnapApp , Ceros , Uberflip , and ion interactive all let marketers track customer behaviors within a piece of content – such as how much time is spent on each page or even regions within a page. This tailoring will be enabled by behavioral and intent data, which were also popular topics at the conference.
SNAPAPP | THURSDAY, FEBRUARY 18, 2016
[Analytics, Behavior] 4 Reasons Your Email Marketing Isn’t Resonating
Segment your email list. Using behavioral analytics to gauge the pain points and interests of users illuminates your next steps. Segmenting according to the answers to these questions and more can drive a 760% increase in revenue. Segment your email marketing lists and personalize copy to resonate with buyers.
SNAPAPP | WEDNESDAY, FEBRUARY 17, 2016
[Analytics, Behavior] 4 Reasons Your Email Marketing Isn’t Resonating
Segment your email list . Using behavioral analytics to gauge the pain points and interests of users illuminates your next steps. Segmenting according to the answers to these questions and more can drive a 760% increase in revenue. . Segment your email marketing lists and personalize copy to resonate with buyers.
6SENSE | WEDNESDAY, FEBRUARY 17, 2016
[Analytics, Behavior] The 5 Use Cases of Predictive ABM
Advances in analytics and data gathering techniques have allowed ABM to achieve enterprise-level scalability. To sustain continuous improvement, marketing teams must use customer data and predictive intelligence to verify sales-identified target accounts and augment segments that are based on static demographic criteria. Latest
BIZNOLOGY | FRIDAY, FEBRUARY 12, 2016
[Analytics, Behavior] How data supports the Mobile Conversion Strategy
The segments we now call personas date back pre-internet when look alike psychographic clusters were the best targets we could identify and pursue. In general, these provide some insight for Funnel Analytics, but not Customer Lifecycle analysis. The Customer Lifecycle approach should be based on behavior. Why is this important?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 10, 2016
[Analytics, Behavior] Are marketers getting lost in the Dark Funnel?
The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. The Dark Funnel martech space is already emerging through smart URL systems, influencer marketing analytics, stronger audience development tools, and content performance platforms, which can bring the entire story together.
HUBSPOT | MONDAY, FEBRUARY 1, 2016
[Analytics, Behavior] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
Cubeyou’s social-data-driven platform makes it easy to collect insights on your specific segment. Tools for Collecting Your Own Data: Google Analytics : Web analytics and reporting. Qualaroo : Behavior insight surveys for better A/B testing. App Annie : Mobile app ranking, analytics, market intelligence.
BIZNOLOGY | FRIDAY, JANUARY 29, 2016
[Analytics, Behavior] Integrating mobile video branding into the auto purchase funnel
We draw inference from Search interest analytics, internal site searches, database segmentation, and behavioral tracking. Instead, a rethinking of retailer behavior from a consumer-centric view helps dealers become more responsive, useful, and trustworthy. Part One. The What to Buy Moment (Top Funnel). The Good for Me?
ACT-ON | FRIDAY, JANUARY 29, 2016
[Analytics, Behavior] Start Strong in 2016: A Round-Up of Email Essentials
Segment your subscriber lists for greater variety and engagement. Get more Best Practices in Segmentation today, and find out how to streamline your parameters further with Frictionless Forms and Better Landing Pages. 5. Burning things down to rebuild; we’ve felt the impulse many a time ourselves. Show your subject lines love.
VERTICAL RESPONSE | FRIDAY, JANUARY 22, 2016
[Analytics, Behavior] 15 Must-Haves for a Solid Email Marketing Program
Segment your list , fine tuning which kinds of messages you’ll send to targeted groups. Track open and click rates, revenue and conversion, unsubscribes and bounces, and use your website’s analytics tools to gauge reader behavior after click through. Vow to grow your email list to expand your marketing capabilities.
ACT-ON | MONDAY, JANUARY 18, 2016
[Analytics, Behavior] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
Agencies who embrace MA get measurable results by using tools for inbound and outbound marketing, including behavioral email campaigns, web personalization and integration with their CRM to pass hot leads to sales and help their clients grow revenue – and to demonstrate how the agency contributes to ROI. Others are using all of them.
ACT-ON | WEDNESDAY, JANUARY 13, 2016
[Analytics, Behavior] Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
Data-driven marketing is simply a broad strategy that places emphasis on audience analytics, consumer insights, and predictive intelligence. Tools such as dynamic content can help with landing page and form personalization, and tools such as Get Smart Content can deliver targeted website content using basic anonymous visitor behaviors.
VERTICAL RESPONSE | WEDNESDAY, JANUARY 6, 2016
[Analytics, Behavior] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Tools/Services Google AnalyticsDashboard basics.
HUBSPOT | TUESDAY, JANUARY 5, 2016
[Analytics, Behavior] Resolutions Your Publication Should Make in 2016
Eyeball your segments to make sure that groupings are still relevant and make sense. Here’s a simple set of exercises to try: Rather than planning out 10 emails to send, figure out 10 creative ways to segment your lists. For maximum impact, tailor improvements to specific customer segments. 3) Put Mobile First. Get Moving.
CAPTORA | MONDAY, JANUARY 4, 2016
[Analytics, Behavior] 4 Mistakes to Avoid When Revamping Your Paid Strategy This Year
After that, the focus needs to be on segmenting everything that comes next (promotion, paid ads, landing page content, etc.) by those groupings and by channel all while continually swapping offers to see which nets the highest conversion rate. ToFu analytics content content marketing growth marketing persona
SALESPREDICT | TUESDAY, DECEMBER 22, 2015
[Analytics, Behavior] Get Your Team “Smarketing” with Predictive Lead Scoring
Here’s more detail about how predictive lead scoring can get your team Smarketing: Create a common, objective definition for “qualified lead” Traditional lead qualification is subjective, with a lot of guesswork around how many points to assign to various behaviors, specific job titles, etc. So what is Smarketing ? Rely on data.
ACT-ON | THURSDAY, DECEMBER 17, 2015
[Analytics, Behavior] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
When a client’s marketing automation (MA) platform is integrated with their CRM, your agency can use a marketing funnel to provide them with a visual representation and easy-to-understand analytics. They allow you to customize the criteria for each stage of the funnel using list profile fields, behavior, CRM data, and lead scoring.
6SENSE | TUESDAY, DECEMBER 8, 2015
[Analytics, Behavior] Six B2B Marketing Tools to Put on Your Wish List
Triblio defines your campaign-audience segments by persona or account, and you can choose to personalize by any of the following: Acquisition, upsell or retention accounts. Persona or visitor behavior. At 6sense we believe 2016 is going to be the year of customer-centric, data-driven marketing. Google Search Console. TrackMaven.
SALESPREDICT | MONDAY, DECEMBER 7, 2015
[Analytics, Behavior] Predictive Marketing Metrics You Should Know
Predictive marketing analytics provide an unprecedented opportunity for B2B marketers to focus on ROI and driving revenue for their organizations. Dedicated analytics tools are quickly becoming a required part of the modern marketer's toolbox. Using three “units” of marketing analytics improves profits by over 1%.
BIZNOLOGY | MONDAY, DECEMBER 7, 2015
[Analytics, Behavior] 5 B2B data trends
The new buzz word is “big data,” and while it applies more to consumer unstructured data than structured B2B data, it also is interrupted as meaning “lots more data.” In this sense, the term applies to B2B, as not only do we have the traditional sources of data, but now internet, behavioral, and social data are added to these data sources.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 18, 2015
[Analytics, Behavior] 4 Factors That Drive Email Open Rates
There are many influencers on email engagement-- from deliverability to behavioral tendencies. As you get more nuanced, look beyond your overall cadence to understand the optimal frequency for different audience segments and email types. Before any email can be successful, it has to be opened. not a great long-term strategy. Who cares?
LATTICE | FRIDAY, NOVEMBER 13, 2015
[Analytics, Behavior] All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. Just like traditional lead scoring, predictive marketing ranks your leads and accounts with fit and behavioral attributes. Smarter Segmentation.
SALESPREDICT | FRIDAY, NOVEMBER 13, 2015
[Analytics, Behavior] Traditional vs. Predictive Lead Scoring
Industry segment. Behavioral scores are then derived by awarding “points” based on actions that a prospect takes. Predictive lead scoring is a data science-driven model with advanced analytics that is continuously improving. Behavioral data, such as. However, not all lead scoring is created equal. Job title. Email opens.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 12, 2015
[Analytics, Behavior] From newbie to expert, here are the best social media tools for your business
Analytics. To increase an organization’s Klout score, you need to create or curate great content, build a network, and engage consistently — all good behaviors for a team new to social media. It is a great way to get started with analytics, and to become the number-junky every good social media marketer should be.
ACT-ON | FRIDAY, NOVEMBER 6, 2015
[Analytics, Behavior] 8 Tips and a Few More Resources for Holiday Marketing
Gather as much historical data as you can from website analytics, vendors, Search Console, etc. Examine visitor flow reports in analytics, understanding the path that users took most frequently to get to conversion. An often-overlooked report in analytics is the data for your own search on your site. Email Segmentation.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 5, 2015
[Analytics, Behavior] Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers
There is a technical learning curve for non-automated systems so your customer lists are not at your fingertips and you cannot segment them on your own. Create, measure, and adjust emails that trigger based on user behavior, all on your own. How do you know whether your marketing needs to be revamped? Out with the old, in with the new!
SYNECORE | WEDNESDAY, NOVEMBER 4, 2015
[Analytics, Behavior] Paid Advertising 101: Understanding Search and Display Advertising
In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. billion in online ad revenues in the US, up 22.5% year over year. So what are you waiting for?
HUBSPOT | THURSDAY, OCTOBER 29, 2015
[Analytics, Behavior] Setting Your Publishing App Up For Success
This catches people in the very behavior — reading on their mobile — that warrants the use of your new app. Using segmentation : If a certain set of on-site actions indicate download intent, use those to your advantage and create audience segments and workflow lists based on those criteria. With 1.2 Or without ads? Instead.
HUBSPOT | WEDNESDAY, OCTOBER 28, 2015
[Analytics, Behavior] Aligning Marketing and Admissions to Drive College Enrollment
More importantly, digital channels provide more data and allow colleges to track, analyze, and understand prospect’s behaviors and motivations. Once a website visitor’s preferences are identified, the user is added to one or more of the segments. Use available analytics data to start educating admissions and changing the conversation.
RADIUS | TUESDAY, OCTOBER 27, 2015
[Analytics, Behavior] Top 3 Challenges in Reaching the BIG Small Business Market
However, many of the marketing leaders voiced challenges even as they honed in on this lucrative customer segment, including difficulties effectively targeting small and medium-sized businesses and using data to achieve business goals. Solution #3: Predictive analytics as the key to driving through the noise and using data with purpose.
MODERN B2B MARKETING | THURSDAY, OCTOBER 22, 2015
[Analytics, Behavior] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
In 2002, the Oakland A’s were the only team using predictive analytics to make decisions about their roster. With a 20-game winning streak, it’s safe to say that the A’s use of predictive analytics worked. So, he launches an email and SEM campaign in August to market A’s tickets to that segment. Proactive vs. Reactive Marketing.
TONY ZAMBITO | SUNDAY, OCTOBER 18, 2015
[Analytics, Behavior] Beyond Buyer Profiling To Buyer Personification
Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. The Internet Propels Buying Behavior Shifts. by Evan Shuster.
HUBSPOT | THURSDAY, OCTOBER 15, 2015
[Analytics, Behavior] Got 15 Minutes? Run These Reports to Quickly Assess Your Marketing
For even more information about running a content analysis, check out this blog post. 4) Contacts by Segment. This report gives you an idea of how different segments of your audience are responding to your marketing. Marketing Data Analytics Daily TacticalSpending countless hours analyzing your marketing performance every week?
BIZNOLOGY | FRIDAY, OCTOBER 9, 2015
[Analytics, Behavior] Influencers or advocates: Part 2: a fork in the road for brands?
While it is true that influencers can affect the behavior of a larger following, it is done with a motive that does not move those seeking unbiased, informed referral. Their intent is to find, recruit, engage, and retain advocates from their clients’ customer base first, and then from profiled segments of the greater buying public.
HUBSPOT | THURSDAY, OCTOBER 8, 2015
[Analytics, Behavior] How Can Publishers Reach and Engage Millennials?
Media companies can tap into this behavior by forming strong relationships with their readers. This insight will help you develop an impactful, laser-focused publishing strategy, which you can further build upon through the analytics that you’re collecting. This is one audience segment that’s worth the effort. Videos. Media
HUBSPOT | THURSDAY, SEPTEMBER 17, 2015
[Analytics, Behavior] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
Social proof is a psychological occurrence in which people assume the actions of others in an attempt to mirror correct behavior for a giving situation. The most effective way to determine ask amount is with predictive analytics. But sometimes, even the most well planned marketing strategies fail to produce the desired results. 1989).
CHIEFMARTECH | TUESDAY, SEPTEMBER 15, 2015
[Analytics, Behavior] Marketing technology? Digital? It should be #HumanFirst
Our biggest challenge and opportunity was to establish a connected marketing technology ecosystem that would deliver “seamless experiences in a complex omni-channel world” that would change “consumer behaviors” that we believed prevented our growth. Our ability to predict health conditions and behavior at a micro-segment and individual.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 14, 2015
[Analytics, Behavior] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
Without linking up all of these channels into one system, the communications will not be personalized and consistent with buyer behavior. Perform Enhanced Analytics. Behavioral data, such as understanding click-through rates, keywords, time spent per page, and repeat visits, is a vital part of creating targeted messaging.
SALESPREDICT | MONDAY, SEPTEMBER 14, 2015
[Analytics, Behavior] The Black and White of Predictive Lead Scoring
Use micro-segmentation to drive your go-to-market strategy Lead segmentation is another example of where black box falls short. Predictive Analytics Predictive Lead Scoring Predictive Marketing predictive sales Lead Scoring B2BmarketingSo, letting it only drive prioritization is a waste. couple of those are: Lead Prioritization.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 8, 2015
[Analytics, Behavior] [Ebook] 10 Steps for Lead-Generating Personalized Web Engagement
However, for B2Cs, the focus can be on engaging consumers based on location, behavior, or past purchasing history or interactions with your brand. For others, you can zoom-in on a particular behavior or specific product interest. Step 4: Get Your Analytics in Place. Use offline event analytics. Think again.
HUBSPOT | MONDAY, AUGUST 31, 2015
[Analytics, Behavior] 7 Things to Know Before You Run an App Install Ad Campaign
For marketers looking to increase the quality of their newly acquired users, cohort analysis is one of the most effective tools to help them understand user behaviors and target new user groups accordingly. Analytics Advertising Daily Canonicalwhopping 1.4 million apps are on both the App Store and Google Play.
THE POINT | TUESDAY, AUGUST 11, 2015
[Analytics, Behavior] Quit Obsessing About the Customer Journey
Yes, we can look and watch for certain behaviors, and trigger automated communication based on those behaviors. Yes, we can segment our message and our offer content based on what we assume to be that prospect’s buying role and level of interest. Suddenly, we are led to believe, the customer journey is all that matters.
MODERN B2B MARKETING | TUESDAY, AUGUST 11, 2015
[Analytics, Behavior] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
With results like these, the motivation to test, segment, and personalize email campaigns will no doubt increase. Instead, make your money count twice by investing in a strategy that combines data from email marketing with on-site behavior for a comprehensive approach to optimization. Use Website Data to Validate Email Segmentation.
MARKETING ACTION | THURSDAY, AUGUST 6, 2015
[Analytics, Behavior] Are You Ready for Marketing Automation? Here’s How to Find Out
Or perhaps you’re hoping to personalize offers based on behavior, and you’d like an easy way to track where your prospects go – and what they look for – on your website. Track online behavior: Monitor online behavior to find out about a potential buyer’s interests, preferences, and readiness to buy. Maybe you do need an iWatch.
VERTICAL RESPONSE | TUESDAY, JULY 21, 2015
[Analytics, Behavior] Add Some Zen to Your Marketing with Optimonk
When visitors to your site exhibit behavior indicating they’re leaving your page, you can offer attention-grabbing content such as email signup forms or special offers to lure them back. Users can conduct A/B tests, using real-time analytics, to compare different content, templates, etc. All rights reserved.
HUBSPOT | MONDAY, JULY 20, 2015
[Analytics, Behavior] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
10) Track Behavior On Your Website. In addition to the information your leads provide to you on forms, you also want to take into account behavioral actions they take on your website. Segmenting based on behavior on your website, not just information on a form shows that you approach your marketing in a unique way.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 17, 2015
[Analytics, Behavior] Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?
The point was the difference between basing content selection on individuals and on segments. have never considered the distinction to be especially important, since segment membership is determined by individual behaviors and individual-level decisions are guided by behavior patterns of groups.
VIEWPOINT | TUESDAY, JULY 14, 2015
[Analytics, Behavior] PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
Overly weighted to arbitrary behavioral signals. Of course there are still the laggards—those companies whose marketing and sales do not agree on basic parameters of what a good lead is; however, in my opinion, this segment is shrinking due to better data and higher visibility of this issue. Predictive Analytics, At Last.
HUBSPOT | MONDAY, JULY 13, 2015
[Analytics, Behavior] How to Create Facebook Video Ads
Behavior. Market segment (Ethnicity, Generation, Household composition). For example, if someone visits your site after watching an ad, leaves, and then comes back, that information would be shown in the conversions column of your Facebook ad analytics. Set Your Objectives. So choose your KPIs and plan accordingly. Clicks.
BIZNOLOGY | FRIDAY, JULY 3, 2015
[Analytics, Behavior] Unleashing the predictive power of data
This has created a focus on the predictive power of data and predictive analytics. Predictive analytics do not actually provide exact views of what will happen, but they do provide probabilities. One company that has been very successful using predictive analytics to run their core business is UPS. Like this post?
CUSTOMER EXPERIENCE MATRIX | MONDAY, JUNE 22, 2015
[Analytics, Behavior] Tealium Grows from Tag Manager to Customer Data Platform
Like other tag management vendors, Tealium recognized several years ago that its core competency at capturing customer behavior could be applied to build unified customer profiles. sophisticated rules support enhancement, segmentation, and triggers. To some degree, the difference is just a matter of presentation. Let’s step back a bit.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 19, 2015
[Analytics, Behavior] Mautic Offers Free, Open Source Marketing Automation
Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers.
HUBSPOT | THURSDAY, JUNE 11, 2015
[Analytics, Behavior] 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)
The unsubscribe rate actually provides a goldmine of insight into the success of your segmentation strategy and ability to create content that actually resonates. The truth is, mobile usage is largely dependent on your audience's schedule and behavior, which is why designing for both mobile and desktop is so important.
HUBSPOT | TUESDAY, JUNE 9, 2015
[Analytics, Behavior] Create More Personalized Publishing Newsletters
Opportunity: Segment and target. Instead of sending one blanket newsletter, publishers should try to segment their audience and send newsletters containing different content to different audience segments. Try them out in another segment, and if they’re still not responding, you may want to flush them entirely. Targeting.
MARKETING ACTION | TUESDAY, JUNE 9, 2015
[Analytics, Behavior] How to Use Surveys to Create Better Content
They include: Using analytics to determine what your audience’s behavior reveals about their favorite content. You might be asking yourself, do you really need a survey if you’ve got analytics set up? And if you want to segment out a portion of your email list to send the survey to, that’s easy. It is also risky.
CMO ESSENTIALS | MONDAY, JUNE 8, 2015
[Analytics, Behavior] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
Aaron Beach: Integrating your email data with your web analytics tools is essential to getting an understanding of how email visitors engage with your site after the click. Bill Muller: Today, the most effective organizations inject data and analytics into every phase of their marketing process. It matters. It carries weight. Brian P.
HUBSPOT | THURSDAY, JUNE 4, 2015
[Analytics, Behavior] Can Media Companies Still Charge Readers For Their Content?
Site behavior, along with demographic and psychographic insights can be used to glean this insight and guide you in creating and targeting your content offers. Segment your readers and approach those segments with targeted content offers that move users along their buyers’ journeys. Thinking Like a Marketer. Final Thoughts.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 2, 2015
[Analytics, Behavior] Blueshift Offers a Simple B2C Customer Data Platform
B2B CDPs have favored analytical applications like lead scores and churn predictions. B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. Segments are also built using forms to define one or more filters. How low?
HUBSPOT | TUESDAY, JUNE 2, 2015
[Analytics, Behavior] Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
You can even filter by company size to get a better idea of specific segments. This helps you to tailor your content to these personas in marketing efforts moving forward. 4) Site Behavior. You can also break personas down by purchase or visit behavior, helping you uncover conversion opportunities by buyer personas.
VERTICAL RESPONSE | FRIDAY, MAY 29, 2015
[Analytics, Behavior] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
There’s a variety of ways you can win subscribers back or at least learn from their behavior before they go. Dasheroo allows you to instantly view key stats from your VerticalResponse emails alongside your other apps like Facebook, Twitter, Google Analytics and many more, all in one easy-to-understand business dashboard! Tip No.
CMO ESSENTIALS | THURSDAY, MAY 28, 2015
[Analytics, Behavior] Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias
As modern marketers, we’ve all heard the promises of analytics technologies – goodbye guesswork, hello data-driven decision making – but how do we actually get there? Lynn Tsoflias: Obviously, just collecting customer analytics has no value if you don’t use the data. Are they active users? It’s maddening, right?
SYNECORE | THURSDAY, MAY 14, 2015
[Analytics, Behavior] How HubSpot COS Differs from a Traditional CMS
Analytics and Leads. Each of these reccomendations is based off of data and past customer behavior. You can also personalize your email campaigns and make certain aspects of emails dynamic and segment contact lists, so people only recieve emails containing content relevant to them. HubSpot isn't a traditional CMS platform.
SNAPAPP | MONDAY, MAY 11, 2015
[Analytics, Behavior] Transforming Reciprocal Value into an Organizational Asset
Advanced segmentation. Leverage aggregate analytics. Advanced Segmentation. Beyond traditional profile segmentation and even behavioral segmentation, this next-level approach requires the organization to listen and respond to audience needs. Leverage Aggregate Analytics. Conclusion.