• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Analytics, Behavior] Start engaging from the first click in the Customer Journey
    behavior across channels.”3 VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. journey mapping can be used to chart a small segment of the customer experience, such as ‘un-boxing’. All Rights Reserved. general way.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Analytics, Behavior] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    This means that even though customer data gathered by each solution stays in that solution’s own database, the core service can connect the data in queries to build audience segments. These are Analytics, Target, Campaign and Audience Manager. It will soon be able to import segments created in Campaign and Target as well.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Analytics, Behavior] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Some of the most common standalone technologies, such as sales automation tools, social media, web analytics, and email marketing, just don’t integrate very well, and clearly, it’s a situation that’s holding a lot of B2B marketers back. 'Most B2B marketers have a very clear understanding of their goals. Don’t worry about 1:1 marketing.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Analytics, Behavior] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed. Targeted, analytics-driven email marketing campaigns allow you to deliver soft and hard offers for specific buyer roles, tailored to a buyer’s particular place in the buying process. Embrace them, use them.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Analytics, Behavior] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    If they convert in the future, you’ll have a record of their pre-conversion engagement, which is very useful for segmentation and sales follow-up. That way, you can build their demographic/behavior profile over time in a less-intrusive way. Progressive profiling: Don’t make prospects provide too much information, or they’ll click away.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Analytics, Behavior] A PPC Optimization Checklist for the B2B Marketer
    Here is a checklist of key action items, broken down into several different account segments. While it’s certainly not the only tracking mechanism available, most campaigns will greatly benefit from including AdWords conversion tracking as well as goal development through Google Analytics. B2B PPC Optimization Checklist.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Analytics, Behavior] Google Analytics Filters: Tips To Avoid Common Mistakes
    Profile filters can help you organize your data and drill down to specific metrics or traffic segments you care about. Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics, Behavior] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    Marketers are constantly analyzing the behavior and actions taken by all of the contacts in their database. By not segmenting based on these characteristics, you are doing yourself a disservice. Segmenting your contacts based on similar characteristics will ensure you get more accurate information. Analytics Daily Weekly
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics, Behavior] Creating A Thoughtful Content Strategy in Higher Education Marketing
    1) Segmenting Strategy. Strategic segmentation can make or break your risk-taking plan. marketers have their audiences segmented by stages, others by demographics, some by behavior, or more likely a combination of all three. Motivation can drive your process when re-evaluating your segmentation strategy. Educatio
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics, Behavior] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    Lead Nurturing and Scoring Once you have acquired a prospect, you can nurture these leads using demographic and behavioral insights. lead scoring system automatically gives points to leads based on their behaviors (like clicking a link in an email) or profile attributes (like job title, company size, or geographical location).
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Analytics, Behavior] The New Science of Professional Services Marketing
    Marketing is being rocked by seismic shifts in behavioral science and marketing technology. The discipline has become much more of a science, and it’s destined to continue in that direction, driven less by beliefs and subjective judgments and more by empirical observations of human behavior. But today, that’s all changed.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Analytics, Behavior] 57 Basic Marketing Analytics Terms Everyone Should Know
    Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. This metric is found in Google Analytics. List Segmentation.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics, Behavior] The ROI of Influencer Marketing
    This is different from standard web analytics. Website visitor tracking lets you connect online behavior to a prospect’s profile in your CRM tool (e.g., Which audience segments are most engaged with your brand. 'What does it mean to be an influencer marketing company ? And yes, its value and impact can be measured. Salesforce).
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, Behavior] How to Create a Benchmark to Measure Content Marketing ROI
    time on page, and bounce rate can all be accessed easily from an analytics tool , like the one found in HubSpot. If access to your content is worth disclosure of personal information, then you’ve earned the right to gather that information for segmentation and targeting. Step 1: Understand the Different Types of Content Metrics.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Analytics, Behavior] MarTech Momentum Continues into 2015
    Tracking mobile in-application behavior and providing mobile notifications are a just a couple actions marketers can leverage to deliver more compelling experiences to their customers. Totango is used to segment customers based on their likelihood to buy/cancel, or group customers based on feature usage, then personalize smart campaigns.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics, Behavior] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    Tip: Set up custom segmentation and retargeting campaigns. With retargeting (through Google, AdRoll, and other third party providers) you can create custom segments with content specific to the demographic and behavior of users in your list. Spend 20 minutes doing this every day. Challenge 3: Banner blindness. Paid Search
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Analytics, Behavior] Perfecting the Personalization Puzzle for Mobile Marketing
    Personalization can take many forms, whether that means simply adding a customer’s name to a mail merge or sending a blast to a particular demographic segment. Otherwise, we are just talking about segmentation and targeting.  Alternatively, check externally for additional segmentation/targeting data based on known attributes.
  • LEADERSHIP  |  TUESDAY, JANUARY 13, 2015
    [Analytics, Behavior] CMO Spotlight: 5 Questions B2B Marketers Should Ask
    To influence decision makers in favour of your brand, you need smart marketing that starts with reinventing your segmentation model. Iwata cautions that there is a tendency to get caught up in jargon and draw up wish lists that typically include the terms, “Big Data”, “Predictive Analytics”, “Mobile Marketing”, “Social Marketing”, and so on.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Analytics, Behavior] Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]
    Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. 'Technology marketing has entered a new phase. Marketing Technology Podcasts
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Analytics, Behavior] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. There will be a need for advanced market segmentation, driven by an understanding of who your buyer is. billion messages (!)
  • BIZNOLOGY  |  MONDAY, JANUARY 5, 2015
    [Analytics, Behavior] 5 trade show marketing mistakes
    Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. Not segmenting the registration list creatively. Conference behavior such as educational seminars attended. 'The U.S.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Analytics, Behavior] 87 New (Really) Marketing Automation Stats
    Segmentation, Targeting & Personalization. Data & Analytics. DemandGen, 2014 B2B Buyer Behavior Survey , Jan 2014). SEGMENTATION, TARGETING, & PERSONALIZATION. 96% of B2B marketers say segmentation is the most valuable method for improving conversion rates. DATA & ANALYTICS. It’s from 2009.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Analytics, Behavior] Exciting new tools for B2B prospecting
    One big new development is the trend away from static name/address lists, to dynamic sourcing of prospect names complete with valuable indicators of buying readiness culled from their actual behavior online. The data points are available today, and can be harnessed for what Weghorst calls “hyper segmentation.”  Are they growing? 
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Analytics, Behavior] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    Second, the ways big data and advanced analytics are helping to better target customers, personalize offers, measure how well they’re doing and adapt accordingly. EIU : That’s where the data and analytics come in. That brings up also the fact that even the most sophisticated analytics are still backward-looking.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Analytics, Behavior] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. Email marketing came in fourth (after CRM, business intelligence, and web analytics). ” he says.
  • LEADERSHIP  |  FRIDAY, DECEMBER 5, 2014
    [Analytics, Behavior] Interesting Infographics: The Science of Building Buyer Personas
    Segmenting and creating a “catered” email marketing experience will drive 18 times more revenue than broadcast emails. Behaviorally-targeted  ads are twice as effective as non-targeted ads. Analytics. Analyze and segment your data. Identify behavioral and demographic trends. Case Study:  SkyTap.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Analytics, Behavior] 4 Reasons Why You’re Losing Advertising Dollars
    2) Advertisers insist on behavior-based information. Online behavioral data is the most accurate because the right system can capture digital activity in real time. Behavioral data is far more reliable, and therefore, more predictable and valuable. 3) Meaningful subscriber segmentation is your biggest dream. Media
  • VIDYARD  |  TUESDAY, DECEMBER 2, 2014
    [Analytics, Behavior] How to Use Video to Drive, Engage, and Qualify Leads
    Imagine you could segment leads by whether they watched 100% of your pricing video, or dropped off in the first ten seconds! Imagine you could segment leads by whether they watched 100% of your pricing video, or dropped off in the first ten seconds! 'Video is much more than just a content medium for delivering your message.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Analytics, Behavior] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    Sailthru goes beyond this to store behaviors over time. Mongo is also fast and scalable and good for analytical processing in general. These can be used in segmentation and message selection. Recommendations do adjust in real time to customer behaviors. Sailthru is a good example. Perhaps I shouldn''t complain.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Analytics, Behavior] Lytics Adds Marketing Recommendations to a Customer Data Platform
    While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. The company has been busy since then, raising $7 million to supplement its initial $2.2
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics, Behavior] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? BK) Several factors have come together to bring analytics to life. It is now.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Analytics, Behavior] Online Ad Spend: Still Rising, Trending Mobile & Social
    According to David Silverman, Partner of PricewaterhouseCoopers, the firm that conducted the research for the IAB report, the ascendency of mobile ads has been driven by the changing behavioral patterns of the mobile consumer: “Mobile’s continued rise speaks to consumers’ increasing reliance on smartphones and tablets, whether on-the-go or at home.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Analytics, Behavior] Hello Ello: What You Need to Know About This New Social Networking Site
    This shows what people in general do on Ello, but does not trace the behavior back to individuals. Users who are still uncomfortable with sharing anonymous information can turn off analytics completely, or use DNT (do not track) settings on web browsers. Privacy concerns and experiments have users complaining. Ello is totally ad-free.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Analytics, Behavior] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    Once you’ve figured out what appeals to your most valuable customers, you’ll be able to customize rewards to specific segments of your audience. In order to get a clear picture of the success of any loyalty program, it’s important to be able to track metrics across channels and to gain an in-depth understanding of online behaviors.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Analytics, Behavior] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    'Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 Target Specific Segments and Personas. Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Analytics, Behavior] The 3 & 5 of Winning Drip Marketing Campaigns
    Tailor your campaigns to specific audience segments based on criteria such as personas, pain points, behaviors, geographies, and where they are in the sales funnel. Also critical is understanding what is optimal for each segment – more than likely, some segments will respond better to fast drips, and others to slower drips.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 9, 2014
    [Analytics, Behavior] How Agencies Evolve From Vendor to Strategic Partner
    Data from customers, prospects, transactions, support interactions, campaign touch points, customer satisfaction, social activities, digital behaviors, and more, in innumerable combinations and complexities create confusion and frustration. The trouble for organizations large and small is data. Data that works. Data that’s trustworthy.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics, Behavior] Does mobile search work for your business?
    More importantly, analytics for tracking mobile search aren’t as robust as desktop search. But neither is impossible and gathering any data about those activities will provide deeper insights into your customers’ behaviors than most marketers accurately collect today. Which begs the question: does mobile search work? Conclusion.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Analytics, Behavior] Intermediate Techniques to Build a Better Email Marketing Campaign
    Important analytics to monitor and how to adjust accordingly. We’ve discussed the importance of analytics, but that’s a big topic. This type of campaign delivers communications based on prospects’ or contacts’ behavior, such as clicking on a link or downloading a specific piece of content. HubSpot.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Analytics, Behavior] Lots of Vendors Can Help You Find Leads on the Web
    Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. Whether the company maintains a permanent database on all businesses or only scans when clients request information about specified businesses or segments. At least a dozen firms are now following that path.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics, Behavior] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Scoring the readiness of potential buyers (based on their demographic data and/or behavior) helps marketers keep consumers on the right track. If you’re using marketing automation, you can personalize the content you show buyers (whether it’s text, images, or video) based on their behaviors and demographics. Intrigued?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Analytics, Behavior] 3 Tips to Support Relevance in Your Marketing Communications
    With a wealth of data from purchase behavior to email subscriptions, marketers can translate their knowledge into rich, personal experiences for each and every one of their customers. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Analytics, Behavior] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    buyer persona is a semi-fictional representation of your ideal customer based on real data and some educated speculations about customer demographics, behavior patterns, motivations, and goals. And as you go through your 100 days, remember to check your analytics regularly and make appropriate adjustments to help you reach your goals.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Analytics, Behavior] Be Relevant or Die: The New Nature of Nurture
    Many marketing organizations are struggling to differentiate segmentation from personalization ; others are still pushing out batch and blast email campaigns. Combined, user behavioral data and explicit user profiles produce a rather solid picture of our prospects – and if used appropriately, can almost guarantee a happier customer story.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Analytics, Behavior] What You May Not Know (or Forgot) About Google Universal Analytics
    The most efficient way to gather key customer insights is to collect behavioral data throughout the sales cycle. When you understand your customers’ wants, needs, and behaviors, your company can create a more satisfactory experience for buyers which will encourage purchases and brand loyalty. Analytics Upgrades. Tracking Code.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Analytics, Behavior] What You May Not Know (or Forgot) About Google Universal Analytics
    The most efficient way to gather key customer insights is to collect behavioral data throughout the sales cycle. When you understand your customers’ wants, needs, and behaviors, your company can create a more satisfactory experience for buyers which will encourage purchases and brand loyalty. Analytics Upgrades. Tracking Code.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Analytics, Behavior] What You May Not Know (or Forgot) About Google Universal Analytics
    The most efficient way to gather key customer insights is to collect behavioral data throughout the sales cycle. When you understand your customers’ wants, needs, and behaviors, your company can create a more satisfactory experience for buyers which will encourage purchases and brand loyalty. Analytics Upgrades. Tracking Code.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Analytics, Behavior] A Definitive Guide to Using Facebook Insights for Your Business
    'Facebook has multiple metrics and analytics to help you with your marketing efforts. Purchases activity shows you past purchase behavior of your group (like if they are heavy buyers in a specific industry) and how they shop (in store, online, etc.). You can create multiple audiences if you have segmented your list. People.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 2, 2014
    [Analytics, Behavior] How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy
    With this newly gained insight, we got more laser-focused with our value prop towards this particular segment.  This is essentially the STP (Segmenting, Targeting and Positioning) process covered in Marketing 101.  Or more accurately, it represents the segmentation and targeting aspects of STP. Taste of Being A 10X Marketer.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 22, 2014
    [Analytics, Behavior] The 4 Ways You Are Sabotaging Your Email Marketing
    Segment for Success. Most companies are generating large pools of customer information thanks to the availability of marketing automation and analytics technologies that gather, report, and optimize information constantly. One easy way to segment an email marketing list is by customer persona. Not Enough Testing. moments.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Analytics, Behavior] How Kele Developed a Personalized Email Strategy
    Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. Defining Buyer Profiles and Segmentation Strategy. With dynamic segmentation, a contact can flow from one segment to another, depending on their purchase history and frequency.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Analytics, Behavior] How Kele Developed a Personalized Email Strategy
    Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. Defining Buyer Profiles and Segmentation Strategy. With dynamic segmentation, a contact can flow from one segment to another, depending on their purchase history and frequency.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Analytics, Behavior] How to Set Up Remarketing in Google Universal Analytics
    'In this article I will walk you through the step-by-step process for setting up a remarketing campaign in Google Universal Analytics. In order to set this up you need to have already switched over your traditional Analytics account to Universal. You must also have your Google Analytics and Google AdWords accounts linked.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 14, 2014
    [Analytics, Behavior] 3 Measurement Points to Help Maximize Your Analysis Strategy
    It’s been a while since grade school for me, but let’s face it, analytics is all about basic math. Building out a great analytics program is based   on reporting out key metrics for your organization, but is by no means defined solely by those numbers. An analytics program is only as good as the data used to feed the engine.
  • VISIONEDGE  |  TUESDAY, APRIL 29, 2014
    [Analytics, Behavior] Four Models Every Marketer Should Master
    But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage. Mathematical models help us describe and explain a “system,” such as a market segment or ecosystem.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Analytics, Behavior] Predictive Analytics: The Next Piece of the Social Puzzle
    Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics. Predictive Analytics Pitfalls.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Analytics, Behavior] The What, How, and WOW Factor of Effective Conversion
    Target the right people by segmenting your audience. You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. If you don’t know what behavior is best for conversion – there is always A/B testing that can help you figure it out. Yes, nothing!
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Analytics, Behavior] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. No one has ever run millions of call segments through a speech recognition engine and extracted data like lead score, missed opportunity data, conversion rate, etc. The data is truly fascinating. got one.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Analytics, Behavior] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    Email, landing pages, behavior tracking, and reporting were already available in Vocus Marketing Suite, so the new features mean that Vocus now ticks all the major marketing automation boxes. 'Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 It’s still a modest multiple of 2.4
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics, Behavior] Rise of the Marketing Platform
    In the past few years, marketers have begun to use behavioral data (e.g. It’s no wonder: your demographics tell me what you might be interested in, but your behaviors tell me what you are actually interested in. 'Author: Jon Miller I’m about to make a staggering statement. Ready for it? Marketing has changed a lot recently. Why Now?
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Analytics, Behavior] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    After listening a bit more I asked, “What customer analytics could your leadership team use right now that would help close some of the revenue gap, and at the same time demonstrate your team’s value?”  ” Analytics Marketing Data Marketing Strategy ”  I could tell she was feeling tired and discouraged.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 24, 2014
    [Analytics, Behavior] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
    Personalization is a combination of two things: 1) identifying a person’s relevant attributes (intent, potential, behavior, profile and/or firmographics), and 2) customizing his or her online experience by presenting only the most relevant content, calls-to-action (CTAs) and/or visuals. So how can this help you, as a marketer?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Analytics, Behavior] CMOs Win When High-Value Customers Are Treated Personally Online
    'Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Analytics, Behavior] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    The company also offers a suite of analytic applications for database management and predictive modeling. But, bright colors and curly lines aside, what distinguishes it from other marketing automation systems is that nodes in a campaign flow can feed in customers from different database segments or Web interactions.
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Analytics, Behavior] This Week in Digital Strategy 3.7.14
    This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. Reaching the Pot of Gold: How Investments in Analytics Are Paying Off via Ayantek. There is a lot of buzz currently about analytics and big data, and rightfully so. 'Happy Friday, everyone!
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Analytics, Behavior] This Week in Digital Strategy 3.7.14
    This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. Reaching the Pot of Gold: How Investments in Analytics Are Paying Off via Ayantek. There is a lot of buzz currently about analytics and big data, and rightfully so. 'Happy Friday, everyone!
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 5, 2014
    [Analytics, Behavior] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
    'There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. Analytics Big Data Digital Strategy
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 5, 2014
    [Analytics, Behavior] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
    'There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. Analytics Big Data Digital Strategy
  • VISIONEDGE  |  MONDAY, MARCH 3, 2014
    [Analytics, Behavior] Loyalty vs. Retention Measurement
    Loyalty is a behavioral disposition that suggests that a customer will consistently respond favorably toward a brand/company, and also suggests the willingness to engage. You will want to determine which of these behaviors (it can be all of them) best define loyalty for your company. What do they do/not do?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Analytics, Behavior] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. Basically, it lets Bizo read audience segments created by Eloqua. Let’s start with DemandBase. So much for the mechanics.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics, Behavior] What’s An “Online Lead Development Ecosystem”?
    Your MA solution needs to effectively gather leads from the website, segment them based on the information they provide and/or the behavior they have shown on the site, and then nurture them by sending targeted and relevant communications over time. Reporting & analytics. Your – what ? The Website. Speaking of which….
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Analytics, Behavior] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    In fact, what was most impressive was the relative consistency of the rankings, with ead nurturing, analytics, and lead scoring at the top in both surveys, email and campaign management in the middle, and list segmentation is at the bottom. Taken together, these provide a clearer picture than usual of the state of marketing automation.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Analytics, Behavior] How Personalized Retargeting Can Optimize Your B2B Ads
    Through retargeting, you can identify a person’s relevant attributes, such as behavior and firmographics, and use retargeting to customize his or her experience by presenting relevant content on display ad network sites. Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific .
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 29, 2014
    [Analytics, Behavior] How to Keep Email Newsletter Clicks & Readers on the Rise – It Really Works!
    Monitor & Analyze: There’s more to email newsletter analytics than the number of opens and clicks you receive. Taking time to dig deeper into your readers’ behavior will open your world to a plethora of knowledge about their reading habits and desires. Take theSkimm, for example. Here’s an example: [link] ?Link_Type=Headline.
  • VIDYARD  |  TUESDAY, JANUARY 14, 2014
    [Analytics, Behavior] What Every Marketer Needs to Know About Lead Scoring With Video
    While less than half of marketers have one implemented, a lead scoring model is an undoubtedly powerful way to segment incoming leads and ensure that your sales team is prioritizing the most qualified opportunities. This information can then be used to score, segment, and nurture your leads. How to Get Started. Priority. Action. 41-60.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics, Behavior] The 2014 Digital Marketing Ecosystem
    They now have contacts in the Email Tool and want to do triggered emails based on their web behavior, i.e. shopping cart abandonment. How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends? From the CRM would be best but it’s likely that data needs to be cleaned and segmented.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Analytics, Behavior] Embracing the Age of the Customer: How to Become Customer Obsessed
    When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Marketers can’t understand their customers without a dynamic base of data, including behavioral, transactional, and demographic data. The last piece, of course, is analytics. The challenges facing these marketers.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Analytics, Behavior] Embracing the Age of the Customer: How to Become Customer Obsessed
    When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Marketers can’t understand their customers without a dynamic base of data, including behavioral, transactional, and demographic data. The last piece, of course, is analytics. The challenges facing these marketers.
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Analytics, Behavior] 10 of the Best Web Analytics Guides and Tips of 2013
    Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. Which converted at the highest rate?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Analytics, Behavior] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Through audience segmentation, building credibility, providing valuable content, taking advantage of paid LinkedIn programs, and communicating effectively, B2B marketers can utilize LinkedIn to its full potential for lead gen. Behavioral analytics and lead scoring. Predictive analytics. Topic #1. Topic #2. Topic #3.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Analytics, Behavior] Could Your Content Go Further? How Paid Distribution Can Help
    That planning process, however, has never been harder, due largely to a raft of changes in consumer behavior and online platforms from which the majority of digital revenues will be derived. The little-used tool is designed for those of us that create more complex ad campaigns and it allows you a lot more freedom around segmenting audience.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Analytics, Behavior] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics, Behavior] Aginity Puts a Customer Data Platform on an Analytical Appliance
    This intelligence ranges from behavior flags, segment codes, or predictive model scores to treatment recommendations to full-blown campaign management. Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 26, 2013
    [Analytics, Behavior] Creating a Change Agent Culture in Marketing
    'This year, numerous studies of the marketing discipline and numerous articles highlighted the challenge and need for marketing to capture, manage, synthesize and leverage data and analytics. Marketing Today, marketing leaders use data, analytics, metrics, and modeling to tackle point problem and to enable organizational change.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 12, 2013
    [Analytics, Behavior] Managing Marketing Content Across the Customer Life Cycle
    Two important benefits of the mapping initiative are improved Marketing and Sales alignment and a more behaviorally based opportunity-qualification process. . Uncategorized marketing analytics Marketing Channel marketing data marketing management marketing mix marketing processes marketing research marketing strategy Contact .
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 7, 2013
    [Analytics, Behavior] The Marketing Metrics That Matter – i?marketing (Part 6)
    Knowing how to use the data and the behavioral analytics your company collects from its marketing touch points can help you outflank the competition and gain advantage in your market. These nuggets of information help us as marketers do our job of segmentation and nurturing even better. 'Editor’s Note: Our recent regional i ?
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Analytics, Behavior] What Are Psychographics? [FAQs]
    Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits. Networks determine the demographics and psychographics of segments that watch certain shows and channels, and products advertise accordingly. From your analytics?
  • MARKETING ACTION  |  FRIDAY, OCTOBER 25, 2013
    [Analytics, Behavior] How to Capture New Customers – i?marketing (Part 3)
    If they fill it out, you will know who they are, how to contact them, and that they are probably interested in segmentation and targeting. Website visitor tracking: different from website analytics. Website visitor tracking is different from website analytics. 'Editor’s Note: Our first regional i ? good offer. Test your page.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics, Behavior] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Smartphone users are a significant and fast-growing segment of internet users, and at Google, we want them to experience the full richness of the web," explained Yoshikiyo Kato, software engineer at Google. This shift is the result of changing user behavior. inbound marketing SEO analytics Mobile Search Will Continue to Rise.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 16, 2013
    [Analytics, Behavior] A Conversation with Shawn Naggiar About Sales, Lead Generation, and Marketing Automation
    So in a typical environment where somebody’s not using an integrated marketing platform, they may have an email marketing platform, and a web analytics platform, and a social media marketing platform. And what are the behaviors that result in a lead being qualified? Will you talk about that a bit? SN: It comes down to data.
  • VOLACCI  |  FRIDAY, OCTOBER 4, 2013
    [Analytics, Behavior] New Google Analytics Audience Reporting Will Empower Marketers
    'One of the biggest announcements to come out of this week’s Google Analytics Summit was the plan to unveil Google Audience Reports, a demographics-based report replacing the current Traffic Source option. Audience Reporting solves this problem by providing age, gender, and interest categories as dimensions in Google Analytics.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Analytics, Behavior] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    The big dogs of the ISP world (Gmail, Hotmail, and Yahoo) have changed the way they look at and value emails, from a content-identification system to an engagement/behavioral model. Google’s priority inbox feature is a great example of how ISPs are using users'' behaviors to learn what emails are and are not important to them.
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics, Behavior] Putting Google’s ‘not provided’ Keyword Update in Context
    'We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’. Google Analytics SEO
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Analytics, Behavior] A Webinar With Our Partner Tableau for the AMA
    'This September, SIGMA’s Director of Business Intelligence, Andrew Lucyszyn, had the opportunity to present with our technology partner Tableau  at an AMA  Webinar called: “Analytical Insights to Power Customer Growth.” Defining Segments. The story always starts with the data. You could call it “The Trouble with Data”!
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Analytics, Behavior] How to Build a Perfect B2B Product Page
    These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. segment of Square''s product page with testimonial built in. The effectiveness of product pages can be measured in a number of ways depending on the analytics reports at your disposal.
  • MARKETING ACTION  |  TUESDAY, AUGUST 20, 2013
    [Analytics, Behavior] Problem: Leads Fall Out Mid-Funnel. Solution: Nurture Them
    Review your customer base and see what your good customers have in common, then think about how to segment a similar audience of potential buyers so you can speak to them in a way that feels personal. Your segmenting factors could have to do with size of company, location, industry, problem faced, and so on. Are they opening emails?
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Analytics, Behavior] 5 Core Competencies Driving a Modern Marketing Strategy
    The report hones in on 5 core competencies driving Modern Marketing: Targeting (refining and segmenting data). Analytics (measuring marketing effectiveness). Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. 'By Amanda F. Batista, Guest Post. About the Author: Amanda F.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Analytics, Behavior] Blogging Metrics: How to Find and Apply Actionable Intelligence
    There’s no shortage of statistics on website visitor behavior. Companies which use blogging metrics and analytics are, on average, 5-6% more profitable than their competitors. Web-based analytics are something of a floatation device for modern marketers. This intelligence is found on the dashboard of Google Analytics.
  • WRITTENT  |  MONDAY, JULY 22, 2013
    [Analytics, Behavior] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
    Factors which should be included in competitor profiling include the following: Segments Served: How does their customer base compare to yours? 'The small business landscape is arguably tougher than ever before. The difficulty of success means that competitive marketing analysis is more crucial than ever. What About SWOT Analysis? Targeting.
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Analytics, Behavior] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    Marketing automation and analytics programs provide a steady stream of real-time and recorded data, but also create a series of dashboards and reporting options to help structure and manage the data over a course of time. Using pieces of data to pre-qualify leads based on each individual’s behavior. What is Big Data?
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