• BIZNOLOGY  |  FRIDAY, FEBRUARY 12, 2016
    [Analytics, Behavior] How data supports the Mobile Conversion Strategy
    The segments we now call personas date back pre-internet when look alike psychographic clusters were the best targets we could identify and pursue. In general, these provide some insight for Funnel Analytics, but not Customer Lifecycle analysis. The Customer Lifecycle approach should be based on behavior. Why is this important?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, Behavior] Start engaging from the first click in the Customer Journey
    behavior across channels.”3 constant dialog with our customer base to deepen relationships and loyalty.” VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. Dynamic segmentation of online customers. All Rights Reserved.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, Behavior] Marketing Automation Simplified
    Using Behavioral Insights. 6 The Role of Database Marketing Maximize the Value of Your Data. 8 The Role of Targeting & Segmentation Keep It Focused. technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays. will suffer because it’s nearly impossible to meaningfully segment and.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, Behavior] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    Language Reading and Responding to Online Digital Buying Behaviors. to decode the online behavior of their prospects early on in the buying process to. This online behavior—web. ways, online buyer behavior provides the most accurate picture of prospect interest and intent. their digital behavior. involved. table.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, Behavior] Grande Guide to Lead Scoring
    to an analytical, scientific approach that can be. no visibility into these behaviors. may suggest a good fit, implicit—or behavioral— information is key to determining true buying interest. behavior—in other words, how frequently a prospect. for this is that behavior often serves as a more powerful. series. leads.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, Behavior] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. where your idea of market segmentation is "anyone with a neck.". demographic segments, and they are appealing more to the motivations that influence. human behavior. segmentation.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, Behavior] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. where your idea of market segmentation is "anyone with a neck.". demographic segments, and they are appealing more to the motivations that influence. human behavior. segmentation.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, Behavior] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. where your idea of market segmentation is "anyone with a neck.". demographic segments, and they are appealing more to the motivations that influence. human behavior. segmentation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Analytics, Behavior] Are marketers getting lost in the Dark Funnel?
    The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. The Dark Funnel martech space is already emerging through smart URL systems, influencer marketing analytics, stronger audience development tools, and content performance platforms, which can bring the entire story together.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Analytics, Behavior] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    Cubeyou’s social-data-driven platform makes it easy to collect insights on your specific segment. Tools for Collecting Your Own Data: Google Analytics : Web analytics and reporting. Qualaroo : Behavior insight surveys for better A/B testing. App Annie : Mobile app ranking, analytics, market intelligence.
  • BIZNOLOGY  |  FRIDAY, JANUARY 29, 2016
    [Analytics, Behavior] Integrating mobile video branding into the auto purchase funnel
    We draw inference from Search interest analytics, internal site searches, database segmentation, and behavioral tracking. Instead, a rethinking of retailer behavior from a consumer-centric view helps dealers become more responsive, useful, and trustworthy. Part One. The What to Buy Moment (Top Funnel). The Good for Me?
  • ACT-ON  |  FRIDAY, JANUARY 29, 2016
    [Analytics, Behavior] Start Strong in 2016: A Round-Up of Email Essentials
    Segment your subscriber lists for greater variety and engagement. Get more Best Practices in Segmentation today, and find out how to streamline your parameters further with Frictionless Forms and Better Landing Pages. 5. Burning things down to rebuild; we’ve felt the impulse many a time ourselves. Show your subject lines love.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 22, 2016
    [Analytics, Behavior] 15 Must-Haves for a Solid Email Marketing Program
    Segment your list , fine tuning which kinds of messages you’ll send to targeted groups. Track open and click rates, revenue and conversion, unsubscribes and bounces, and use your website’s analytics tools to gauge reader behavior after click through. Vow to grow your email list to expand your marketing capabilities.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Analytics, Behavior] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Agencies who embrace MA get measurable results by using tools for inbound and outbound marketing, including behavioral email campaigns, web personalization and integration with their CRM to pass hot leads to sales and help their clients grow revenue – and to demonstrate how the agency contributes to ROI. Others are using all of them.
  • ACT-ON  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics, Behavior] Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
    Data-driven marketing is simply a broad strategy that places emphasis on audience analytics, consumer insights, and predictive intelligence. Tools such as dynamic content can help with landing page and form personalization, and tools such as Get Smart Content can deliver targeted website content using basic anonymous visitor behaviors.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 6, 2016
    [Analytics, Behavior] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Tools/Services Google AnalyticsDashboard basics.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Analytics, Behavior] Resolutions Your Publication Should Make in 2016
    Eyeball your segments to make sure that groupings are still relevant and make sense. Here’s a simple set of exercises to try: Rather than planning out 10 emails to send, figure out 10 creative ways to segment your lists. For maximum impact, tailor improvements to specific customer segments. 3) Put Mobile First. Get Moving.
  • CAPTORA  |  MONDAY, JANUARY 4, 2016
    [Analytics, Behavior] 4 Mistakes to Avoid When Revamping Your Paid Strategy This Year
    After that, the focus needs to be on segmenting everything that comes next (promotion, paid ads, landing page content, etc.) by those groupings and by channel all while continually swapping offers to see which nets the highest conversion rate. ToFu analytics content content marketing growth marketing persona
  • SALESPREDICT  |  TUESDAY, DECEMBER 22, 2015
    [Analytics, Behavior] Get Your Team “Smarketing” with Predictive Lead Scoring
    Here’s more detail about how predictive lead scoring can get your team Smarketing: Create a common, objective definition for “qualified lead” Traditional lead qualification is subjective, with a lot of guesswork around how many points to assign to various behaviors, specific job titles, etc. So what is Smarketing ? Rely on data.
  • ACT-ON  |  THURSDAY, DECEMBER 17, 2015
    [Analytics, Behavior] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
    When a client’s marketing automation (MA) platform is integrated with their CRM, your agency can use a marketing funnel to provide them with a visual representation and easy-to-understand analytics. They allow you to customize the criteria for each stage of the funnel using list profile fields, behavior, CRM data, and lead scoring.
  • 6SENSE  |  TUESDAY, DECEMBER 8, 2015
    [Analytics, Behavior] Six B2B Marketing Tools to Put on Your Wish List
    Triblio defines your campaign-audience segments by persona or account, and you can choose to personalize by any of the following: Acquisition, upsell or retention accounts. Persona or visitor behavior. At 6sense we believe 2016 is going to be the year of customer-centric, data-driven marketing. Google Search Console. TrackMaven.
  • SALESPREDICT  |  MONDAY, DECEMBER 7, 2015
    [Analytics, Behavior] Predictive Marketing Metrics You Should Know
    Predictive marketing analytics provide an unprecedented opportunity for B2B marketers to focus on ROI and driving revenue for their organizations. Dedicated analytics tools are quickly becoming a required part of the modern marketer's toolbox. Using three “units” of marketing analytics improves profits by over 1%.
  • BIZNOLOGY  |  MONDAY, DECEMBER 7, 2015
    [Analytics, Behavior] 5 B2B data trends
    The new buzz word is “big data,” and while it applies more to consumer unstructured data than structured B2B data, it also is interrupted as meaning “lots more data.”   In this sense, the term applies to B2B, as not only do we have the traditional sources of data, but now internet, behavioral, and social data are added to these data sources.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Analytics, Behavior] 4 Factors That Drive Email Open Rates
    There are many influencers on email engagement-- from deliverability to behavioral tendencies. As you get more nuanced, look beyond your overall cadence to understand the optimal frequency for different audience segments and email types. Before any email can be successful, it has to be opened. not a great long-term strategy. Who cares?
  • LATTICE  |  FRIDAY, NOVEMBER 13, 2015
    [Analytics, Behavior] All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
    By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. Just like traditional lead scoring, predictive marketing ranks your leads and accounts with fit and behavioral attributes. Smarter Segmentation.
  • SALESPREDICT  |  FRIDAY, NOVEMBER 13, 2015
    [Analytics, Behavior] Traditional vs. Predictive Lead Scoring
    Industry segment. Behavioral scores are then derived by awarding “points” based on actions that a prospect takes. Predictive lead scoring is a data science-driven model with advanced analytics that is continuously improving. Behavioral data, such as. However, not all lead scoring is created equal. Job title. Email opens.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Analytics, Behavior] From newbie to expert, here are the best social media tools for your business
    Analytics. To increase an organization’s Klout score, you need to create or curate great content, build a network, and engage consistently — all good behaviors for a team new to social media. It is a great way to get started with analytics, and to become the number-junky every good social media marketer should be.
  • ACT-ON  |  FRIDAY, NOVEMBER 6, 2015
    [Analytics, Behavior] 8 Tips and a Few More Resources for Holiday Marketing
    Gather as much historical data as you can from website analytics, vendors, Search Console, etc. Examine visitor flow reports in analytics, understanding the path that users took most frequently to get to conversion. An often-overlooked report in analytics is the data for your own search on your site. Email Segmentation.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Analytics, Behavior] Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers
    There is a technical learning curve for non-automated systems so your customer lists are not at your fingertips and you cannot segment them on your own. Create, measure, and adjust emails that trigger based on user behavior, all on your own. How do you know whether your marketing needs to be revamped? Out with the old, in with the new!
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Analytics, Behavior] Paid Advertising 101: Understanding Search and Display Advertising
    In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. billion in online ad revenues in the US, up 22.5% year over year. So what are you waiting for?
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Analytics, Behavior] Setting Your Publishing App Up For Success
    This catches people in the very behavior — reading on their mobile — that warrants the use of your new app. Using segmentation : If a certain set of on-site actions indicate download intent, use those to your advantage and create audience segments and workflow lists based on those criteria. With 1.2 Or without ads? Instead.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 28, 2015
    [Analytics, Behavior] Aligning Marketing and Admissions to Drive College Enrollment
    More importantly, digital channels provide more data and allow colleges to track, analyze, and understand prospect’s behaviors and motivations. Once a website visitor’s preferences are identified, the user is added to one or more of the segments. Use available analytics data to start educating admissions and changing the conversation.
  • RADIUS  |  TUESDAY, OCTOBER 27, 2015
    [Analytics, Behavior] Top 3 Challenges in Reaching the BIG Small Business Market
    However, many of the marketing leaders voiced challenges even as they honed in on this lucrative customer segment, including difficulties effectively targeting small and medium-sized businesses and using data to achieve business goals. Solution #3: Predictive analytics as the key to driving through the noise and using data with purpose.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Analytics, Behavior] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
    In 2002, the Oakland A’s were the only team using predictive analytics to make decisions about their roster. With a 20-game winning streak, it’s safe to say that the A’s use of predictive analytics worked. So, he launches an email and SEM campaign in August to market A’s tickets to that segment. Proactive vs. Reactive Marketing.
  • TONY ZAMBITO  |  SUNDAY, OCTOBER 18, 2015
    [Analytics, Behavior] Beyond Buyer Profiling To Buyer Personification
    Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. The Internet Propels Buying Behavior Shifts. by Evan Shuster.
  • HUBSPOT  |  THURSDAY, OCTOBER 15, 2015
    [Analytics, Behavior] Got 15 Minutes? Run These Reports to Quickly Assess Your Marketing
    For even more information about running a content analysis, check out this blog post. 4) Contacts by Segment. This report gives you an idea of how different segments of your audience are responding to your marketing. Marketing Data Analytics Daily TacticalSpending countless hours analyzing your marketing performance every week?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 9, 2015
    [Analytics, Behavior] Influencers or advocates: Part 2: a fork in the road for brands?
    While it is true that influencers can affect the behavior of a larger following, it is done with a motive that does not move those seeking unbiased, informed referral. Their intent is to find, recruit, engage, and retain advocates from their clients’ customer base first, and then from profiled segments of the greater buying public.
  • HUBSPOT  |  THURSDAY, OCTOBER 8, 2015
    [Analytics, Behavior] How Can Publishers Reach and Engage Millennials?
    Media companies can tap into this behavior by forming strong relationships with their readers. This insight will help you develop an impactful, laser-focused publishing strategy, which you can further build upon through the analytics that you’re collecting. This is one audience segment that’s worth the effort. Videos. Media
  • HUBSPOT  |  THURSDAY, SEPTEMBER 17, 2015
    [Analytics, Behavior] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
    Social proof is a psychological occurrence in which people assume the actions of others in an attempt to mirror correct behavior for a giving situation. The most effective way to determine ask amount is with predictive analytics. But sometimes, even the most well planned marketing strategies fail to produce the desired results. 1989).
  • CHIEFMARTECH  |  TUESDAY, SEPTEMBER 15, 2015
    [Analytics, Behavior] Marketing technology? Digital? It should be #HumanFirst
    Our biggest challenge and opportunity was to establish a connected marketing technology ecosystem that would deliver “seamless experiences in a complex omni-channel world” that would change “consumer behaviors” that we believed prevented our growth. Our ability to predict health conditions and behavior at a micro-segment and individual.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Analytics, Behavior] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    Without linking up all of these channels into one system, the communications will not be personalized and consistent with buyer behavior. Perform Enhanced Analytics. Behavioral data, such as understanding click-through rates, keywords, time spent per page, and repeat visits, is a vital part of creating targeted messaging.
  • SALESPREDICT  |  MONDAY, SEPTEMBER 14, 2015
    [Analytics, Behavior] The Black and White of Predictive Lead Scoring
    Use micro-segmentation to drive your go-to-market strategy Lead segmentation is another example of where black box falls short. Predictive Analytics Predictive Lead Scoring Predictive Marketing predictive sales Lead Scoring B2BmarketingSo, letting it only drive prioritization is a waste. couple of those are: Lead Prioritization.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 8, 2015
    [Analytics, Behavior] [Ebook] 10 Steps for Lead-Generating Personalized Web Engagement
    However, for B2Cs, the focus can be on engaging consumers based on location, behavior, or past purchasing history or interactions with your brand. For others, you can zoom-in on a particular behavior or specific product interest. Step 4: Get Your Analytics in Place. Use offline event analytics. Think again.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Analytics, Behavior] 7 Things to Know Before You Run an App Install Ad Campaign
    For marketers looking to increase the quality of their newly acquired users, cohort analysis is one of the most effective tools to help them understand user behaviors and target new user groups accordingly. Analytics Advertising Daily Canonicalwhopping 1.4 million apps are on both the App Store and Google Play.
  • THE POINT  |  TUESDAY, AUGUST 11, 2015
    [Analytics, Behavior] Quit Obsessing About the Customer Journey
    Yes, we can look and watch for certain behaviors, and trigger automated communication based on those behaviors. Yes, we can segment our message and our offer content based on what we assume to be that prospect’s buying role and level of interest. Suddenly, we are led to believe, the customer journey is all that matters.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Analytics, Behavior] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    With results like these, the motivation to test, segment, and personalize email campaigns will no doubt increase. Instead, make your money count twice by investing in a strategy that combines data from email marketing with on-site behavior for a comprehensive approach to optimization. Use Website Data to Validate Email Segmentation.
  • MARKETING ACTION  |  THURSDAY, AUGUST 6, 2015
    [Analytics, Behavior] Are You Ready for Marketing Automation? Here’s How to Find Out
    Or perhaps you’re hoping to personalize offers based on behavior, and you’d like an easy way to track where your prospects go – and what they look for – on your website. Track online behavior: Monitor online behavior to find out about a potential buyer’s interests, preferences, and readiness to buy. Maybe you do need an iWatch.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Analytics, Behavior] Add Some Zen to Your Marketing with Optimonk
    When visitors to your site exhibit behavior indicating they’re leaving your page, you can offer attention-grabbing content such as email signup forms or special offers to lure them back. Users can conduct A/B tests, using real-time analytics, to compare different content, templates, etc. All rights reserved.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Analytics, Behavior] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    10) Track Behavior On Your Website. In addition to the information your leads provide to you on forms, you also want to take into account behavioral actions they take on your website. Segmenting based on behavior on your website, not just information on a form shows that you approach your marketing in a unique way.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 17, 2015
    [Analytics, Behavior] Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?
    The point was the difference between basing content selection on individuals and on segments. have never considered the distinction to be especially important, since segment membership is determined by individual behaviors and individual-level decisions are guided by behavior patterns of groups.
  • VIEWPOINT  |  TUESDAY, JULY 14, 2015
    [Analytics, Behavior] PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
    Overly weighted to arbitrary behavioral signals. Of course there are still the laggards—those companies whose marketing and sales do not agree on basic parameters of what a good lead is; however, in my opinion, this segment is shrinking due to better data and higher visibility of this issue. Predictive Analytics, At Last.
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Analytics, Behavior] How to Create Facebook Video Ads
    Behavior. Market segment (Ethnicity, Generation, Household composition). For example, if someone visits your site after watching an ad, leaves, and then comes back, that information would be shown in the conversions column of your Facebook ad analytics. Set Your Objectives. So choose your KPIs and plan accordingly. Clicks.
  • BIZNOLOGY  |  FRIDAY, JULY 3, 2015
    [Analytics, Behavior] Unleashing the predictive power of data
    This has created a focus on the predictive power of data and predictive analytics. Predictive analytics do not actually provide exact views of what will happen, but they do provide probabilities. One company that has been very successful using predictive analytics to run their core business is UPS. Like this post?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 22, 2015
    [Analytics, Behavior] Tealium Grows from Tag Manager to Customer Data Platform
    Like other tag management vendors, Tealium recognized several years ago that its core competency at capturing customer behavior could be applied to build unified customer profiles. sophisticated rules support enhancement, segmentation, and triggers. To some degree, the difference is just a matter of presentation. Let’s step back a bit.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Analytics, Behavior] Mautic Offers Free, Open Source Marketing Automation
    Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Analytics, Behavior] 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)
    The unsubscribe rate actually provides a goldmine of insight into the success of your segmentation strategy and ability to create content that actually resonates. The truth is, mobile usage is largely dependent on your audience's schedule and behavior, which is why designing for both mobile and desktop is so important.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Analytics, Behavior] Create More Personalized Publishing Newsletters
    Opportunity: Segment and target. Instead of sending one blanket newsletter, publishers should try to segment their audience and send newsletters containing different content to different audience segments. Try them out in another segment, and if they’re still not responding, you may want to flush them entirely. Targeting.
  • MARKETING ACTION  |  TUESDAY, JUNE 9, 2015
    [Analytics, Behavior] How to Use Surveys to Create Better Content
    They include: Using analytics to determine what your audience’s behavior reveals about their favorite content. You might be asking yourself, do you really need a survey if you’ve got analytics set up? And if you want to segment out a portion of your email list to send the survey to, that’s easy. It is also risky.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Analytics, Behavior] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Aaron Beach: Integrating your email data with your web analytics tools is essential to getting an understanding of how email visitors engage with your site after the click. Bill Muller: Today, the most effective organizations inject data and analytics into every phase of their marketing process. It matters. It carries weight. Brian P.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Analytics, Behavior] Can Media Companies Still Charge Readers For Their Content?
    Site behavior, along with demographic and psychographic insights can be used to glean this insight and guide you in creating and targeting your content offers. Segment your readers and approach those segments with targeted content offers that move users along their buyers’ journeys. Thinking Like a Marketer. Final Thoughts.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 2, 2015
    [Analytics, Behavior] Blueshift Offers a Simple B2C Customer Data Platform
    B2B CDPs have favored analytical applications like lead scores and churn predictions. B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. Segments are also built using forms to define one or more filters. How low?
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Analytics, Behavior] Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
    You can even filter by company size to get a better idea of specific segments. This helps you to tailor your content to these personas in marketing efforts moving forward. 4) Site Behavior. You can also break personas down by purchase or visit behavior, helping you uncover conversion opportunities by buyer personas.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 29, 2015
    [Analytics, Behavior] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    There’s a variety of ways you can win subscribers back or at least learn from their behavior before they go. Dasheroo allows you to instantly view key stats from your VerticalResponse emails alongside your other apps like Facebook, Twitter, Google Analytics and many more, all in one easy-to-understand business dashboard! Tip No.
  • CMO ESSENTIALS  |  THURSDAY, MAY 28, 2015
    [Analytics, Behavior] Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias
    As modern marketers, we’ve all heard the promises of analytics technologies – goodbye guesswork, hello data-driven decision making – but how do we actually get there? Lynn Tsoflias: Obviously, just collecting customer analytics has no value if you don’t use the data. Are they active users? It’s maddening, right?
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Analytics, Behavior] How HubSpot COS Differs from a Traditional CMS
    Analytics and Leads. Each of these reccomendations is based off of data and past customer behavior. You can also personalize your email campaigns and make certain aspects of emails dynamic and segment contact lists, so people only recieve emails containing content relevant to them. HubSpot isn't a traditional CMS platform.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Analytics, Behavior] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    It seems well within the capabilities of current technology to find people who indicate a specific need, based on their Web searches or social comments, and then to understand who those people are in terms of demographics, behaviors, and other attributes. Owned audiences are refined through more predictive models and behavior analysis.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Analytics, Behavior] 30+ Ideas for Measuring Conversions on a B2B Website
    Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. Ideally, conversion metrics can ultimately be tied back to customer and prospect behavior on the website. New to goal tracking in Google Analytics? Free Trial.
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Analytics, Behavior] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    Better segmentation. They’ll be able to do more robust segmentation and leverage technology to better understand prospects’ needs, interest and demographics. For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. The impact?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Analytics, Behavior] How to Successfully Launch Your First Marketing Automation Program
    By segmenting your database from the start, setting up a scalable campaign creation workflow, and implementing clear lines of communication with sales, you’ll lay a strong foundation on which you can build successful marketing campaigns and optimize your business processes. Create Accurate Segmentations.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Analytics, Behavior] Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
    It’s also fertilizer companies, and lighting system companies, and hydroponic supplies companies, and jar & container companies, and analytical testing laboratories … there are even staffing groups that specialize in placing workers in the cannabis industry. Research” at the time links marijuana use to violence and criminal behavior.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Analytics, Behavior] 6 Key Metrics to Measure Success from Your Retargeting Programs
    It can help you to nurture inactive email list segments, which in turn increases user engagement. 6. This often depends on a point value (from lead scoring) or required firmographics, specific prospect activities, and behaviors, as determined by and agreed to between your marketing and sales team. Lead Conversions/CPL. Nurture Touches.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Analytics, Behavior] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    It also prompted many interesting discussions with them vendors themselves, who, not surprisingly, are an especially analytical and thoughtful group. actually found this concern a bit overwrought – there are other segments, most obviously B2B marketing automation itself, that support many dozens of similar vendors.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 14, 2015
    [Analytics, Behavior] Why Marketing Analytics And Metrics Are Related But Not The Same
    Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. Analytics involves applying statistics and mathematics to data in an effort to see patterns in the data. A “Marketers are investing in building their analytical muscle. This is wrong, because they are not the same. .
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Analytics, Behavior] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. Marketing automation software also allows organizations to categorize consumers based on these preferences, segmenting them into multiple groups.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Analytics, Behavior] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    In an article by eMarketer , “A December 2013 survey of US digital shoppers conducted by Harris Interactive found that the majority of recipients of emails containing personalization drawing from previous shopping behaviors and preferences would be more likely to increase their purchases as a result. Tips to a Stellar Welcome Email.
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Analytics, Behavior] Nurturing Leads With Webinars: Awareness is Just the Beginning
    The equally important webinar analytics measure attendee engagement, progression through the funnel and behaviors, allowing you to identify sales-ready leads in real time and follow up with the most qualified leads immediately. The buyer’s journey has changed due to the high-quality information now easily available to prospects.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 6, 2015
    [Analytics, Behavior] Mobile + Marketing Automation Demystified
    and automate activities ranging from segmentation, nurturing, scoring activities, a/b testing,  metrics , analytics, and more. When Leverage: Then you can leverage those cross-channel behaviors to engage audiences. When creating your mobile marketing strategy, do not think about mobile in isolation.
  • MARKETING ACTION  |  MONDAY, MARCH 30, 2015
    [Analytics, Behavior] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    Instead of blasting a lead list with one-off emails, automated drip marketing campaigns give you the ability to plan out interaction pathways that take prospects on a customized journey based on their behaviors and preferences. Reports & Analytics lead lead funnel lead nurture lead nurturing metrics Nurture Metrics.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Analytics, Behavior] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    This means that even though customer data gathered by each solution stays in that solution’s own database, the core service can connect the data in queries to build audience segments. These are Analytics, Target, Campaign and Audience Manager. It will soon be able to import segments created in Campaign and Target as well.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Analytics, Behavior] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Some of the most common standalone technologies, such as sales automation tools, social media, web analytics, and email marketing, just don’t integrate very well, and clearly, it’s a situation that’s holding a lot of B2B marketers back. Most B2B marketers have a very clear understanding of their goals. Don’t worry about 1:1 marketing.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Analytics, Behavior] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed. Targeted, analytics-driven email marketing campaigns allow you to deliver soft and hard offers for specific buyer roles, tailored to a buyer’s particular place in the buying process. Embrace them, use them.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Analytics, Behavior] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    If they convert in the future, you’ll have a record of their pre-conversion engagement, which is very useful for segmentation and sales follow-up. That way, you can build their demographic/behavior profile over time in a less-intrusive way. Progressive profiling: Don’t make prospects provide too much information, or they’ll click away.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Analytics, Behavior] A PPC Optimization Checklist for the B2B Marketer
    Here is a checklist of key action items, broken down into several different account segments. While it’s certainly not the only tracking mechanism available, most campaigns will greatly benefit from including AdWords conversion tracking as well as goal development through Google Analytics. Campaign Settings & Structure.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Analytics, Behavior] Google Analytics Filters: Tips To Avoid Common Mistakes
    Profile filters can help you organize your data and drill down to specific metrics or traffic segments you care about. Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics, Behavior] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    Marketers are constantly analyzing the behavior and actions taken by all of the contacts in their database. By not segmenting based on these characteristics, you are doing yourself a disservice. Segmenting your contacts based on similar characteristics will ensure you get more accurate information. Analytics Daily Weekly
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Analytics, Behavior] Creating A Thoughtful Content Strategy in Higher Education Marketing
    Now it’s time to apply those answers and develop a calculated content strategy that can reach new prospects while maintaining your relationship with your current supporters. 1) Segmenting Strategy. Strategic segmentation can make or break your risk-taking plan. We looked at why you want to shake things up. Many higher ed. Education
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics, Behavior] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    Lead Nurturing and Scoring Once you have acquired a prospect, you can nurture these leads using demographic and behavioral insights. lead scoring system automatically gives points to leads based on their behaviors (like clicking a link in an email) or profile attributes (like job title, company size, or geographical location).
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Analytics, Behavior] The New Science of Professional Services Marketing
    Marketing is being rocked by seismic shifts in behavioral science and marketing technology. The discipline has become much more of a science, and it’s destined to continue in that direction, driven less by beliefs and subjective judgments and more by empirical observations of human behavior. But today, that’s all changed.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Analytics, Behavior] 57 Basic Marketing Analytics Terms Everyone Should Know
    Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. This metric is found in Google Analytics. C. List Segmentation.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Analytics, Behavior] The ROI of Influencer Marketing
    This is different from standard web analytics. Website visitor tracking lets you connect online behavior to a prospect’s profile in your CRM tool (e.g., Which audience segments are most engaged with your brand. What does it mean to be an influencer marketing company ? And yes, its value and impact can be measured. Salesforce).
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, Behavior] How to Create a Benchmark to Measure Content Marketing ROI
    time on page, and bounce rate can all be accessed easily from an analytics tool , like the one found in HubSpot. If access to your content is worth disclosure of personal information, then you’ve earned the right to gather that information for segmentation and targeting. Step 1: Understand the Different Types of Content Metrics.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Analytics, Behavior] MarTech Momentum Continues into 2015
    Tracking mobile in-application behavior and providing mobile notifications are a just a couple actions marketers can leverage to deliver more compelling experiences to their customers. Totango is used to segment customers based on their likelihood to buy/cancel, or group customers based on feature usage, then personalize smart campaigns.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics, Behavior] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    Tip: Set up custom segmentation and retargeting campaigns. With retargeting (through Google, AdRoll, and other third party providers) you can create custom segments with content specific to the demographic and behavior of users in your list. Spend 20 minutes doing this every day. Challenge 3: Banner blindness. Paid Search
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Analytics, Behavior] Perfecting the Personalization Puzzle for Mobile Marketing
    Personalization can take many forms, whether that means simply adding a customer’s name to a mail merge or sending a blast to a particular demographic segment. Otherwise, we are just talking about segmentation and targeting.  Alternatively, check externally for additional segmentation/targeting data based on known attributes.
  • LEADERSHIP  |  TUESDAY, JANUARY 13, 2015
    [Analytics, Behavior] CMO Spotlight: 5 Questions B2B Marketers Should Ask
    To influence decision makers in favour of your brand, you need smart marketing that starts with reinventing your segmentation model. Iwata cautions that there is a tendency to get caught up in jargon and draw up wish lists that typically include the terms, “Big Data”, “Predictive Analytics”, “Mobile Marketing”, “Social Marketing”, and so on.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Analytics, Behavior] Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]
    Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. Technology marketing has entered a new phase. Better Together: What does filling out forms at the doctor’s office have to do with buying hardware online?
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Analytics, Behavior] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. There will be a need for advanced market segmentation, driven by an understanding of who your buyer is. billion messages (!)
  • BIZNOLOGY  |  MONDAY, JANUARY 5, 2015
    [Analytics, Behavior] 5 trade show marketing mistakes
    Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. Not segmenting the registration list creatively. Conference behavior such as educational seminars attended. The U.S.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Analytics, Behavior] 87 New (Really) Marketing Automation Stats
    Segmentation, Targeting & Personalization. Data & Analytics. DemandGen, 2014 B2B Buyer Behavior Survey , Jan 2014). SEGMENTATION, TARGETING, & PERSONALIZATION. 96% of B2B marketers say segmentation is the most valuable method for improving conversion rates. DATA & ANALYTICS. It’s from 2009.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Analytics, Behavior] Exciting new tools for B2B prospecting
    One big new development is the trend away from static name/address lists, to dynamic sourcing of prospect names complete with valuable indicators of buying readiness culled from their actual behavior online. The data points are available today, and can be harnessed for what Weghorst calls “hyper segmentation.”  Are they growing? 
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