• MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Analytics, Behavior] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    Once you’ve figured out what appeals to your most valuable customers, you’ll be able to customize rewards to specific segments of your audience. In order to get a clear picture of the success of any loyalty program, it’s important to be able to track metrics across channels and to gain an in-depth understanding of online behaviors.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Analytics, Behavior] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    'Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 Target Specific Segments and Personas. Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Analytics, Behavior] Start engaging from the first click in the Customer Journey
    behavior across channels.”3 VP of Analytics for a large financial services firm1 Traditional offline/outbound disciplines have a fairly good handle on the customer journey as it relates to. journey mapping can be used to chart a small segment of the customer experience, such as ‘un-boxing’. All Rights Reserved. general way.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Analytics, Behavior] The 3 & 5 of Winning Drip Marketing Campaigns
    Tailor your campaigns to specific audience segments based on criteria such as personas, pain points, behaviors, geographies, and where they are in the sales funnel. Also critical is understanding what is optimal for each segment – more than likely, some segments will respond better to fast drips, and others to slower drips.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 9, 2014
    [Analytics, Behavior] How Agencies Evolve From Vendor to Strategic Partner
    Data from customers, prospects, transactions, support interactions, campaign touch points, customer satisfaction, social activities, digital behaviors, and more, in innumerable combinations and complexities create confusion and frustration. The trouble for organizations large and small is data. Data that works. Data that’s trustworthy.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Analytics, Behavior] Does mobile search work for your business?
    More importantly, analytics for tracking mobile search aren’t as robust as desktop search. But neither is impossible and gathering any data about those activities will provide deeper insights into your customers’ behaviors than most marketers accurately collect today. Which begs the question: does mobile search work? Conclusion.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Analytics, Behavior] Intermediate Techniques to Build a Better Email Marketing Campaign
    Important analytics to monitor and how to adjust accordingly. We’ve discussed the importance of analytics, but that’s a big topic. This type of campaign delivers communications based on prospects’ or contacts’ behavior, such as clicking on a link or downloading a specific piece of content. HubSpot.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Analytics, Behavior] Lots of Vendors Can Help You Find Leads on the Web
    Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. Whether the company maintains a permanent database on all businesses or only scans when clients request information about specified businesses or segments. At least a dozen firms are now following that path.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics, Behavior] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Scoring the readiness of potential buyers (based on their demographic data and/or behavior) helps marketers keep consumers on the right track. If you’re using marketing automation, you can personalize the content you show buyers (whether it’s text, images, or video) based on their behaviors and demographics. Intrigued?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Analytics, Behavior] 3 Tips to Support Relevance in Your Marketing Communications
    With a wealth of data from purchase behavior to email subscriptions, marketers can translate their knowledge into rich, personal experiences for each and every one of their customers. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Analytics, Behavior] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    buyer persona is a semi-fictional representation of your ideal customer based on real data and some educated speculations about customer demographics, behavior patterns, motivations, and goals. And as you go through your 100 days, remember to check your analytics regularly and make appropriate adjustments to help you reach your goals.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Analytics, Behavior] Be Relevant or Die: The New Nature of Nurture
    Many marketing organizations are struggling to differentiate segmentation from personalization ; others are still pushing out batch and blast email campaigns. Combined, user behavioral data and explicit user profiles produce a rather solid picture of our prospects – and if used appropriately, can almost guarantee a happier customer story.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Analytics, Behavior] What You May Not Know (or Forgot) About Google Universal Analytics
    The most efficient way to gather key customer insights is to collect behavioral data throughout the sales cycle. When you understand your customers’ wants, needs, and behaviors, your company can create a more satisfactory experience for buyers which will encourage purchases and brand loyalty. Analytics Upgrades. Tracking Code.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Analytics, Behavior] What You May Not Know (or Forgot) About Google Universal Analytics
    The most efficient way to gather key customer insights is to collect behavioral data throughout the sales cycle. When you understand your customers’ wants, needs, and behaviors, your company can create a more satisfactory experience for buyers which will encourage purchases and brand loyalty. Analytics Upgrades. Tracking Code.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Analytics, Behavior] What You May Not Know (or Forgot) About Google Universal Analytics
    The most efficient way to gather key customer insights is to collect behavioral data throughout the sales cycle. When you understand your customers’ wants, needs, and behaviors, your company can create a more satisfactory experience for buyers which will encourage purchases and brand loyalty. Analytics Upgrades. Tracking Code.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Analytics, Behavior] A Definitive Guide to Using Facebook Insights for Your Business
    'Facebook has multiple metrics and analytics to help you with your marketing efforts. Purchases activity shows you past purchase behavior of your group (like if they are heavy buyers in a specific industry) and how they shop (in store, online, etc.). You can create multiple audiences if you have segmented your list. People.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 2, 2014
    [Analytics, Behavior] How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy
    With this newly gained insight, we got more laser-focused with our value prop towards this particular segment.  This is essentially the STP (Segmenting, Targeting and Positioning) process covered in Marketing 101.  Or more accurately, it represents the segmentation and targeting aspects of STP. Taste of Being A 10X Marketer.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 22, 2014
    [Analytics, Behavior] The 4 Ways You Are Sabotaging Your Email Marketing
    Segment for Success. Most companies are generating large pools of customer information thanks to the availability of marketing automation and analytics technologies that gather, report, and optimize information constantly. One easy way to segment an email marketing list is by customer persona. Not Enough Testing. moments.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Analytics, Behavior] How Kele Developed a Personalized Email Strategy
    Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. Defining Buyer Profiles and Segmentation Strategy. With dynamic segmentation, a contact can flow from one segment to another, depending on their purchase history and frequency.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Analytics, Behavior] How Kele Developed a Personalized Email Strategy
    Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. Defining Buyer Profiles and Segmentation Strategy. With dynamic segmentation, a contact can flow from one segment to another, depending on their purchase history and frequency.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Analytics, Behavior] How to Set Up Remarketing in Google Universal Analytics
    'In this article I will walk you through the step-by-step process for setting up a remarketing campaign in Google Universal Analytics. In order to set this up you need to have already switched over your traditional Analytics account to Universal. You must also have your Google Analytics and Google AdWords accounts linked.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 14, 2014
    [Analytics, Behavior] 3 Measurement Points to Help Maximize Your Analysis Strategy
    It’s been a while since grade school for me, but let’s face it, analytics is all about basic math. Building out a great analytics program is based   on reporting out key metrics for your organization, but is by no means defined solely by those numbers. An analytics program is only as good as the data used to feed the engine.
  • VISIONEDGE  |  TUESDAY, APRIL 29, 2014
    [Analytics, Behavior] Four Models Every Marketer Should Master
    But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage. Mathematical models help us describe and explain a “system,” such as a market segment or ecosystem.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Analytics, Behavior] Predictive Analytics: The Next Piece of the Social Puzzle
    Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics. Predictive Analytics Pitfalls.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Analytics, Behavior] The What, How, and WOW Factor of Effective Conversion
    Target the right people by segmenting your audience. You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. If you don’t know what behavior is best for conversion – there is always A/B testing that can help you figure it out. Yes, nothing!
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Analytics, Behavior] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. No one has ever run millions of call segments through a speech recognition engine and extracted data like lead score, missed opportunity data, conversion rate, etc. The data is truly fascinating. got one.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Analytics, Behavior] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    Email, landing pages, behavior tracking, and reporting were already available in Vocus Marketing Suite, so the new features mean that Vocus now ticks all the major marketing automation boxes. 'Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 It’s still a modest multiple of 2.4
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Analytics, Behavior] Rise of the Marketing Platform
    In the past few years, marketers have begun to use behavioral data (e.g. It’s no wonder: your demographics tell me what you might be interested in, but your behaviors tell me what you are actually interested in. 'Author: Jon Miller I’m about to make a staggering statement. Ready for it? Marketing has changed a lot recently. Why Now?
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Analytics, Behavior] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    After listening a bit more I asked, “What customer analytics could your leadership team use right now that would help close some of the revenue gap, and at the same time demonstrate your team’s value?”  ” Analytics Marketing Data Marketing Strategy ”  I could tell she was feeling tired and discouraged.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 24, 2014
    [Analytics, Behavior] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
    Personalization is a combination of two things: 1) identifying a person’s relevant attributes (intent, potential, behavior, profile and/or firmographics), and 2) customizing his or her online experience by presenting only the most relevant content, calls-to-action (CTAs) and/or visuals. So how can this help you, as a marketer?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Analytics, Behavior] CMOs Win When High-Value Customers Are Treated Personally Online
    'Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Analytics, Behavior] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    The company also offers a suite of analytic applications for database management and predictive modeling. But, bright colors and curly lines aside, what distinguishes it from other marketing automation systems is that nodes in a campaign flow can feed in customers from different database segments or Web interactions.
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Analytics, Behavior] This Week in Digital Strategy 3.7.14
    This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. Reaching the Pot of Gold: How Investments in Analytics Are Paying Off via Ayantek. There is a lot of buzz currently about analytics and big data, and rightfully so. 'Happy Friday, everyone!
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Analytics, Behavior] This Week in Digital Strategy 3.7.14
    This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. Reaching the Pot of Gold: How Investments in Analytics Are Paying Off via Ayantek. There is a lot of buzz currently about analytics and big data, and rightfully so. 'Happy Friday, everyone!
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 5, 2014
    [Analytics, Behavior] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
    'There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. Analytics Big Data Digital Strategy
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 5, 2014
    [Analytics, Behavior] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
    'There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. Analytics Big Data Digital Strategy
  • VISIONEDGE  |  MONDAY, MARCH 3, 2014
    [Analytics, Behavior] Loyalty vs. Retention Measurement
    Loyalty is a behavioral disposition that suggests that a customer will consistently respond favorably toward a brand/company, and also suggests the willingness to engage. You will want to determine which of these behaviors (it can be all of them) best define loyalty for your company. What do they do/not do?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Analytics, Behavior] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. Basically, it lets Bizo read audience segments created by Eloqua. Let’s start with DemandBase. So much for the mechanics.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Analytics, Behavior] What’s An “Online Lead Development Ecosystem”?
    Your MA solution needs to effectively gather leads from the website, segment them based on the information they provide and/or the behavior they have shown on the site, and then nurture them by sending targeted and relevant communications over time. Reporting & analytics. Your – what ? The Website. Speaking of which….
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Analytics, Behavior] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    In fact, what was most impressive was the relative consistency of the rankings, with ead nurturing, analytics, and lead scoring at the top in both surveys, email and campaign management in the middle, and list segmentation is at the bottom. Taken together, these provide a clearer picture than usual of the state of marketing automation.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Analytics, Behavior] How Personalized Retargeting Can Optimize Your B2B Ads
    Through retargeting, you can identify a person’s relevant attributes, such as behavior and firmographics, and use retargeting to customize his or her experience by presenting relevant content on display ad network sites. Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific .
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 29, 2014
    [Analytics, Behavior] How to Keep Email Newsletter Clicks & Readers on the Rise – It Really Works!
    Monitor & Analyze: There’s more to email newsletter analytics than the number of opens and clicks you receive. Taking time to dig deeper into your readers’ behavior will open your world to a plethora of knowledge about their reading habits and desires. Take theSkimm, for example. Here’s an example: [link] ?Link_Type=Headline.
  • VIDYARD  |  TUESDAY, JANUARY 14, 2014
    [Analytics, Behavior] What Every Marketer Needs to Know About Lead Scoring With Video
    While less than half of marketers have one implemented, a lead scoring model is an undoubtedly powerful way to segment incoming leads and ensure that your sales team is prioritizing the most qualified opportunities. This information can then be used to score, segment, and nurture your leads. How to Get Started. Priority. Action. 41-60.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Analytics, Behavior] The 2014 Digital Marketing Ecosystem
    They now have contacts in the Email Tool and want to do triggered emails based on their web behavior, i.e. shopping cart abandonment. How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends? From the CRM would be best but it’s likely that data needs to be cleaned and segmented.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Analytics, Behavior] Embracing the Age of the Customer: How to Become Customer Obsessed
    When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Marketers can’t understand their customers without a dynamic base of data, including behavioral, transactional, and demographic data. The last piece, of course, is analytics. The challenges facing these marketers.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Analytics, Behavior] Embracing the Age of the Customer: How to Become Customer Obsessed
    When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Marketers can’t understand their customers without a dynamic base of data, including behavioral, transactional, and demographic data. The last piece, of course, is analytics. The challenges facing these marketers.
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Analytics, Behavior] 10 of the Best Web Analytics Guides and Tips of 2013
    Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. Which converted at the highest rate?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Analytics, Behavior] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Through audience segmentation, building credibility, providing valuable content, taking advantage of paid LinkedIn programs, and communicating effectively, B2B marketers can utilize LinkedIn to its full potential for lead gen. Behavioral analytics and lead scoring. Predictive analytics. Topic #1. Topic #2. Topic #3.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Analytics, Behavior] Could Your Content Go Further? How Paid Distribution Can Help
    That planning process, however, has never been harder, due largely to a raft of changes in consumer behavior and online platforms from which the majority of digital revenues will be derived. The little-used tool is designed for those of us that create more complex ad campaigns and it allows you a lot more freedom around segmenting audience.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Analytics, Behavior] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics, Behavior] Aginity Puts a Customer Data Platform on an Analytical Appliance
    This intelligence ranges from behavior flags, segment codes, or predictive model scores to treatment recommendations to full-blown campaign management. Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 26, 2013
    [Analytics, Behavior] Creating a Change Agent Culture in Marketing
    'This year, numerous studies of the marketing discipline and numerous articles highlighted the challenge and need for marketing to capture, manage, synthesize and leverage data and analytics. Marketing Today, marketing leaders use data, analytics, metrics, and modeling to tackle point problem and to enable organizational change.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 12, 2013
    [Analytics, Behavior] Managing Marketing Content Across the Customer Life Cycle
    Two important benefits of the mapping initiative are improved Marketing and Sales alignment and a more behaviorally based opportunity-qualification process. . Uncategorized marketing analytics Marketing Channel marketing data marketing management marketing mix marketing processes marketing research marketing strategy Contact .
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 7, 2013
    [Analytics, Behavior] The Marketing Metrics That Matter – i?marketing (Part 6)
    Knowing how to use the data and the behavioral analytics your company collects from its marketing touch points can help you outflank the competition and gain advantage in your market. These nuggets of information help us as marketers do our job of segmentation and nurturing even better. 'Editor’s Note: Our recent regional i ?
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Analytics, Behavior] What Are Psychographics? [FAQs]
    Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits. Networks determine the demographics and psychographics of segments that watch certain shows and channels, and products advertise accordingly. From your analytics?
  • MARKETING ACTION  |  FRIDAY, OCTOBER 25, 2013
    [Analytics, Behavior] How to Capture New Customers – i?marketing (Part 3)
    If they fill it out, you will know who they are, how to contact them, and that they are probably interested in segmentation and targeting. Website visitor tracking: different from website analytics. Website visitor tracking is different from website analytics. 'Editor’s Note: Our first regional i ? good offer. Test your page.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics, Behavior] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Smartphone users are a significant and fast-growing segment of internet users, and at Google, we want them to experience the full richness of the web," explained Yoshikiyo Kato, software engineer at Google. This shift is the result of changing user behavior. inbound marketing SEO analytics Mobile Search Will Continue to Rise.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 16, 2013
    [Analytics, Behavior] A Conversation with Shawn Naggiar About Sales, Lead Generation, and Marketing Automation
    So in a typical environment where somebody’s not using an integrated marketing platform, they may have an email marketing platform, and a web analytics platform, and a social media marketing platform. And what are the behaviors that result in a lead being qualified? Will you talk about that a bit? SN: It comes down to data.
  • VOLACCI  |  FRIDAY, OCTOBER 4, 2013
    [Analytics, Behavior] New Google Analytics Audience Reporting Will Empower Marketers
    'One of the biggest announcements to come out of this week’s Google Analytics Summit was the plan to unveil Google Audience Reports, a demographics-based report replacing the current Traffic Source option. Audience Reporting solves this problem by providing age, gender, and interest categories as dimensions in Google Analytics.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Analytics, Behavior] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    The big dogs of the ISP world (Gmail, Hotmail, and Yahoo) have changed the way they look at and value emails, from a content-identification system to an engagement/behavioral model. Google’s priority inbox feature is a great example of how ISPs are using users'' behaviors to learn what emails are and are not important to them.
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics, Behavior] Putting Google’s ‘not provided’ Keyword Update in Context
    'We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’. Google Analytics SEO
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Analytics, Behavior] A Webinar With Our Partner Tableau for the AMA
    'This September, SIGMA’s Director of Business Intelligence, Andrew Lucyszyn, had the opportunity to present with our technology partner Tableau  at an AMA  Webinar called: “Analytical Insights to Power Customer Growth.” Defining Segments. The story always starts with the data. You could call it “The Trouble with Data”!
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Analytics, Behavior] How to Build a Perfect B2B Product Page
    These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. segment of Square''s product page with testimonial built in. The effectiveness of product pages can be measured in a number of ways depending on the analytics reports at your disposal.
  • MARKETING ACTION  |  TUESDAY, AUGUST 20, 2013
    [Analytics, Behavior] Problem: Leads Fall Out Mid-Funnel. Solution: Nurture Them
    Review your customer base and see what your good customers have in common, then think about how to segment a similar audience of potential buyers so you can speak to them in a way that feels personal. Your segmenting factors could have to do with size of company, location, industry, problem faced, and so on. Are they opening emails?
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Analytics, Behavior] 5 Core Competencies Driving a Modern Marketing Strategy
    The report hones in on 5 core competencies driving Modern Marketing: Targeting (refining and segmenting data). Analytics (measuring marketing effectiveness). Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. 'By Amanda F. Batista, Guest Post. About the Author: Amanda F.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Analytics, Behavior] Blogging Metrics: How to Find and Apply Actionable Intelligence
    There’s no shortage of statistics on website visitor behavior. Companies which use blogging metrics and analytics are, on average, 5-6% more profitable than their competitors. Web-based analytics are something of a floatation device for modern marketers. This intelligence is found on the dashboard of Google Analytics.
  • WRITTENT  |  MONDAY, JULY 22, 2013
    [Analytics, Behavior] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
    Factors which should be included in competitor profiling include the following: Segments Served: How does their customer base compare to yours? 'The small business landscape is arguably tougher than ever before. The difficulty of success means that competitive marketing analysis is more crucial than ever. What About SWOT Analysis? Targeting.
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Analytics, Behavior] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    Marketing automation and analytics programs provide a steady stream of real-time and recorded data, but also create a series of dashboards and reporting options to help structure and manage the data over a course of time. Using pieces of data to pre-qualify leads based on each individual’s behavior. What is Big Data?
  • MODERN B2B MARKETING  |  MONDAY, JULY 15, 2013
    [Analytics, Behavior] How Digital Marketing is Reshaping Financial Services
    In stark contrast, the Financial Services industry has been extremely slow in modernizing their marketing in step with changing consumer behavior. Marketing Analytics are Critical. However, firms have struggled to cope with the recent explosion of data from website behavior, social media interactions and other digital channels.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 3, 2013
    [Analytics, Behavior] Venntive Adds Communities to Small Business Marketing Automation and CRM
    CRM goes beyond the basics (contact attributes, activity history, calendar reminders) to track opportunities and sales quotes, allow searchable tags for segmentation, and store files associated with a contact. It supports pages, blogs, member sign-in, stores, coupons, advertising, support tickets, and tracking via Google Analytics.
  • DIGITAL VOICES  |  FRIDAY, JUNE 28, 2013
    [Analytics, Behavior] This Week in Digital Strategy 6.28.13
    New reports that look at banner advertisements, the many ways your brand can generate growth through "Retweets", crafting your buyer persona to define your market segment, how mobile coupons can benefit your business and a new study showing mobile search helps 82% of in-store shoppers which purchase decisions. 'Happy Friday, everyone!
  • DIGITAL VOICES  |  MONDAY, JUNE 24, 2013
    [Analytics, Behavior] 3 Tactics to Craft a Buyer Persona That Will Clearly Define Your Market Segment
    Thinking about who her customer segments are and how they might be different will help her establishing a strategic approach to communications and goal-setting that can only add to her site’s success. Website analytics: There can be a treasure trove of information about a site’s user when collecting analytics.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Analytics, Behavior] What is Hubspot? Marketing Automation Software Series
    robust layer of analytics that helps you understand what works and what doesn’t. Through tools like behavior-based lead scoring, our unique “timeline view”, and an integration with your CRM system, HubSpot will help you provide your sales team with exactly the right information at the right time. Converting those people into leads.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Analytics, Behavior] What is Hubspot? Marketing Automation Software Series
    robust layer of analytics that helps you understand what works and what doesn’t. Through tools like behavior-based lead scoring, our unique “timeline view”, and an integration with your CRM system, HubSpot will help you provide your sales team with exactly the right information at the right time. Converting those people into leads.
  • MARKETING ACTION  |  TUESDAY, JUNE 4, 2013
    [Analytics, Behavior] The 7 Steps of Lead Scoring
    The beauty of lead scoring is that once you’ve identified the characteristics and behaviors of leads at the various stages of readiness, you can apply a point system to those factors. Behavioral. Also take a close look at your marketing automation and website analytics. 'All leads are not created equal. Understand lead scoring.
  • INSIGHTIQ BLOG  |  THURSDAY, MAY 23, 2013
    [Analytics, Behavior] Media, Publishing and Big Data: Different Starting Points, Similar Destinations
    They have built analytic models for everything from list sources to which message or pricing works with which target segment. 'Quaero works with many media and publishing clients. These two related industries may look very similar, but they face diametrically opposite challenges.  . You would be wrong. Not an easy question to answer.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Analytics, Behavior] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    But only a bit more than one out of three use data analytics that predict buying behavior, make strategic recommendations, drive innovation, or impact customer acquisition, retention or growth. About Forrester: A global research and advisory firm, Forrester serves professionals in 13 key roles across three distinct client segments.
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    [Analytics, Behavior] 16 Remarkable Web Analytics Guides, Tips and Techniques
    'There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? How can you capitalize on the Advanced Segments feature in GA?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Analytics, Behavior] Why CMO’s Need To Be More Involved in Ecommerce
    The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. If the $42.3 But online is a big place. So where to even start if you haven’t yet…started? One word: data.
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Analytics, Behavior] What Your Traditional Marketing Education Didn't Teach You About Marketing Today
    In addition, waiting until your project was 90% complete before including design meant that often the message and execution simply didn’t make sense to the consumer, so significant money, time, and energy were wasted for a project whose end result didn’t move the needle on consumer awareness, brand loyalty, or purchase behavior. the campaign.’"
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Analytics, Behavior] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    From the same recent study, 47 percent said they were improving email by working on delivering the right content to segments, and 43 percent are working on lead nurturing. Follow up messages: Use trigger messages in response to a website action; focus on a specific behavior, thank the customer, or follow up with additional information.
  • MARKETING ACTION  |  TUESDAY, APRIL 30, 2013
    [Analytics, Behavior] Adopting Marketing Automation Step by Step
    Segmentation is a good candidate. Instead of sending the same emails to everyone, define two or three segments and create targeted messages for each. Segmentation and drip marketing both add to the number of emails you’ll distribute, but that sort of increase is exactly what marketing automation helps to manage. 'Imagine a wall.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Analytics, Behavior] More Traffic? Or More Conversions? No Contest.
    'Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Slice and dice your site traffic analytics all you want. Or doubling your conversion rate? Many marketers get this wrong. After all, no visitors, no sales. Do you really know?
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Analytics, Behavior] How Opting People OUT Can Actually Improve Your Email Marketing
    If you’re not using HubSpot’s software or you have an ESP that doesn't enable A/B testing, you can simply take a segment of your database, split it in half, and send each group a variation of your email. If your database is ordered in a particular way, you’ll want to ensure your recipient segments are truly randomized. Bold move, guys.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 14, 2013
    [Analytics, Behavior] How to Measure the ROI of Your Marketing Programs
    Fortunately, various marketing analytics exist to give companies insight into their various programs’ levels of effectiveness: Each sequential method on this list will give you a more accurate view into your customer value data – but this additional insight also comes with a corollary rise in cost and complexity.  Multiple touches. Example.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics, Behavior] How Context Strengthens Your Entire Marketing Funnel
    In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. Behavioral Data: Similar to email, social media presents an opportunity for you collect implicit details about your leads.
  • HUBSPOT  |  MONDAY, FEBRUARY 11, 2013
    [Analytics, Behavior] 101 Sure-Fire Ways to Make People Hate Your Marketing
    Don't pay any mind to your analytics that will highlight the most popular parts of your site. 57) Don't segment your list. Segmentation doesn't really matter. Well done collecting all that personal and behavioral information through your lead-capture forms and your centralized marketing database ! and probably some leads.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics, Behavior] 4 Mistakes Marketers Make With Audience Research
    Research rarely studies an audience exhibiting a single consistent behavior. Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Ignoring Surveys’ Common Behavior Bias.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Analytics, Behavior] Social Business Failure Is a Choice: Speaking a Common Language
    The social/behavioral perspective. third segment of definitions looks at management styles and processes, the creation of different approaches to processes within the enterprise and its ecosystem, new business models, changing ways of working, constructing agile teams and forming decisions beyond traditional and slow management structures.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Analytics, Behavior] Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
    as well as previous site behaviors, to get a better sense of the type of people they’re reaching on Facebook. Why not step out of your comfort zone and try to develop specific content based on customer segments? So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.
  • MARKETING ACTION  |  THURSDAY, JANUARY 17, 2013
    [Analytics, Behavior] Let Big Data Help You Make Better Decisions
    ” For this data marketing discussion, we’re talking about the volume of data the average organization collects on a daily basis, such as web analytics data, customer purchase data, marketing campaign results, social media interactions, customer segments, behavioral attributes and demographics – all growing exponentially.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Analytics, Behavior] 4 Failing Marketing Relationships You Need to Fix ASAP
    When you nurture your leads with content relevant to their behaviors and needs, you bring them further along in the sales cycle and they walk away from the interaction feeling like your company is actually interested in being helpful to them, not just in closing a deal (sounds like a great way to build brand equity, right?). Keep it in house.
  • BIZNOLOGY  |  MONDAY, JANUARY 7, 2013
    [Analytics, Behavior] Is social media all the market research you need?
    In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor.   Web analytics are important tools, but they do not necessarily tell us why.  The digital world is full of metrics and on-line behavior tracking. 
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Analytics, Behavior] How to Pick the Perfect CTA for Every Blog Post
    For example, at HubSpot, one specific segment of marketers we target is nonprofit marketers. If you don’t have specific offers targeted at individual segments of your audience, use your knowledge of that particular persona’s interests, needs, and problems as your narrow down your list of offers. Well, I don't blame you! Voila!
  • HUBSPOT  |  FRIDAY, DECEMBER 14, 2012
    [Analytics, Behavior] The Ultimate List of 2012 Email Marketing Stats
    The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices. Email Behavior Stats. Source: Litmus Email Analytics, 2012 ) Tweet This Stat. Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity. in Q2, jumping 8.5%
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Analytics, Behavior] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    The system then tracks the content consumed by each individual and compares their behavior to “profile cards” of personas such as frequent site visitors with high interest in business. Each person is assigned to the profile card they match most closely; people can be switched to a different card if their behaviors change.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 12, 2012
    [Analytics, Behavior] Are You Making These Costly Holiday Mobile Mistakes?
    Behavioral targeting and product recommendations—especially in a very personalized mobile environment—are great ways to increase your average order values and your upsell/cross-sell opportunities, as well as keep your consumers loyal. Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Analytics, Behavior] How to Diagnose and Repair Rotten Lead Nurturing Workflows
    Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Source 5: Audience Segment and Behavior. Marketers “sent” emails in 1995. The challenge?
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 5, 2012
    [Analytics, Behavior] Using metrics to increase your ROI and save you money
    Can you segment them based on user groups, user types, age, location, skill level, etc.? This is where Google Analytics come in handy; using Analytics you can gain insights into your visitors and their behaviors in your site. Using Analytics enables you to make informed decisions regarding the changes that you're making.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 28, 2012
    [Analytics, Behavior] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” You would be correct. connecting to external systems.
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