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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did. Among other stuff.

Enterprise Management 40
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