Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. That’s the power of intent data.”

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. Why it’s hot.

Account Based Marketing 111

Account Based Marketing Enterprise Management Work Management Marketing Management 111

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Estimated reading time: 7 minutes.

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Digital Experience Platform 111

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Source: Forrester). Fewer say they also collect behavioral data (45%), location data (38%) and purchase transaction data/point-of-sale data (34%). Alchemer and Forrester Consulting , 2021). As marketers, we all want to know the numbers.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Looking for a CDP?

Enterprise Management 93

Enterprise Management Work Management Marketing Management Marketing AI 93

Leadspace

DECEMBER 15, 2020

Yet, 65% of B2B customers say their experience doesn’t match ecommerce site experiences, despite the fact that B2B customers today are using consumer behaviors to find and do business with B2B companies. . They don’t reach out to sales until after they understand the range of available products available. .

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

Lead Forensics

APRIL 16, 2024

AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior. Example Tools: Yesware: Uses AI to analyze email behavior and suggest personalized content for your outreach. This provides a wealth of information you can use to generate high-quality leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Hinge Marketing

MARCH 12, 2020

Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. Relevant Professional Services Trends Online. Let’s get started.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. Ideally, the product you use should offer: Data from Multiple Sources. Reporting Mechanisms.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

InsightSquared

AUGUST 14, 2019

Another use of AI in B2B lead generation that’s gaining traction is predictive analytics. To put it simply, being able to recognize patterns in sales consumer behavior helps predict future trends, allowing businesses to remain agile. Using data should be integrated into all of a team’s daily sales functions.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. When it comes to ABM, which requires a deep focus and understanding of key accounts and buying committee member behaviors, there’s no room for error.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Tony Zambito

MARCH 12, 2017

It is safe to say that no industry or B2B markets will go without some form of disruption affecting buyers and buying behaviors. B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

sagefrog

JANUARY 10, 2024

Whether you’ve recently undergone a brand overhaul or your products have received a facelift, the decision to redesign a website should not be taken lightly. Website Redesign Project Plan 4 Web Design Trends in 2024 Execute an Impactful B2B Website Redesign in 2024 Why Should You Redesign Your Website?

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services. But how to determine which lead is eligible for pursuing?

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

ClearVoice

JULY 7, 2023

As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. In the digital landscape, we have more tools than ever to understand user and buyer behavior. Learn how to leverage data and analytics to shape and optimize your buyer’s journey.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

ClickZ

NOVEMBER 28, 2019

It serves an international client base of more than 3500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. ” ‘Trust’ will be a key trend for 2020. “Acoustic is the science of sound.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

The Customer

JULY 22, 2021

NetBase Quid, a global leader in consumer and market intelligence, today announced it was named a leader in The Forrester New Wave : AI-Enabled Consumer Intelligence Platforms, Q3 2021 report. According to the Forrester report, “NetBase Quid offers the strongest capabilities across both social and customer-owned data sources.

Forrester 52

Forrester Vendors Differentiation Marketing Report 52

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more. Reviews G2 Score: 4.7 (127

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). So much of what we see today are product-centric claims aimed at impressing the prospect.

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

Only B2B

AUGUST 21, 2023

It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. These systems can send personalized emails, follow-up messages, and content based on lead behavior and preferences. Automating the process can significantly alleviate this challenge.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

KEO Marketing

MARCH 9, 2016

If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. The results of the survey seem to clearly confirm the value of predictive analytics for B2B marketers.

Analytics 48

Analytics B2B Marketing Planning Tools 48

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Smart retail solutions also analyze clients’ moods, time spent nearby product category X, and emotions and build store traffic analytical reports.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Martech Advisor

NOVEMBER 5, 2019

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. It is a far cry from the TV ads of yore that segmented customers based on demographics alone! AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

ClickZ

JANUARY 22, 2020

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Perfect for: Marketing analytics. Collects aggregate profile and behavior data to manage and score leads without involving IT.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Martech

JULY 29, 2022

Does the tool provide real-time analytics? What are the long-term product roadmap and launch dates? Are you also using additional tools for account data, competitive intelligence, predictive analytics or event management? Account-based marketing addresses changes in B2B buyer behavior. The biggest challenges? Why we care.

Enterprise Management 94

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 94

Martech

MAY 23, 2023

Staying ahead of marketplace trends Keep a close eye on emerging trends and anticipate their impact on your team’s work over the next 12 to 24 months. Organizations differ in how they define data-driven, though Forrester sums it up nicely : “A data-driven organization identifies the insights it needs data to inform.

Planning 103

Planning Allocation Work Management Marketing Management 103

Versium

NOVEMBER 27, 2018

27, 2018 /PRNewswire/ — Versium , a market-leading predictive analytics company, today announced the appointment of Dillana Lim as Chief Operating Officer. ” Dillana Lim brings a broad and strategic mix of executive-level product and operations talent to Versium. REDMOND, Wash. , Nov. Foster School of Business.

Positioning 40

Positioning Paid Search Agency Product Cross-Selling 40

ClearVoice

SEPTEMBER 1, 2020

From how you stumbled upon it to how long you stay, there’s a telling data trail being created that feeds into a behavioral marketing narrative that can be formulated, packaged and used by advertisers to better target ads — for you. General insights/observations from a thought leader building products for marketers every day.

Budget Programs 71

Budget Programs Content Privacy Paid Search Agency 71

PureB2B

JANUARY 9, 2019

You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens. Therefore, businesses need to turn to their own analytics to determine the importance of mobile channels specifically for their audiences.

Mobile Marketing 98

Mobile Marketing Digital Marketing Funnels Top of Funnel Lead Scoring 98

Content Standard

OCTOBER 31, 2019

“Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception. Business growth, consumer behavior, and customer experience all drive into the realm of science-based marketing. Technology has taken over the marketing world.

Creativity 41

Creativity Trends CMO Top of Funnel 41

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. Platform publishers such as Google, Amazon, Facebook and Apple now are eliminating third-party cookies in their products.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). So much of what we see today are product-centric claims aimed at impressing the prospect.

Paid Search Agency 176

Paid Search Agency B2B Sales Marketing & Strategy CMO 176

Martech

MARCH 10, 2022

It’s about uncovering prospect behavior and weighting sales intent/intel and brand engagement rather than “funnel lead scoring” (engagement is a better metric to forecast revenue). HubSpot, Marketo, Pardot) Predictive analytics (e.g., The shift and the case for ABM: Anonymous buyer’s journey. Why use them?

Account Based Marketing 99

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 99