behavior email-campaign 
ANNUITAS
MARCH 4, 2014
This has not slowed the marketing technology tide, as Marketing Automation Solutions (MAS) was simply one of the most visible waves of serious technology investment, following on the heels of CRM, Web Analytics and Email Marketing technology.
ANNUITAS
MAY 12, 2023
However, Zia is more of an analytics and machine learning algorithm. While there are a lot of deep analytics and AI inside the portfolio, we believe the additions to the following applications will have the most impact for go-to-market leaders: CRM, Cliq, LandingPage, Mail, Writer, Social, and Analytics.
ANNUITAS
JULY 13, 2023
This is a strong addition to a GTM toolset, as it takes significant guesswork out of list building and bases it on real individual behaviors and other data points not typically available at a such a granular level. the “full journey” concept) by analyzing data such as product use, and other trigger behaviors.
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