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| | MODERN B2B MARKETING
NOVEMBER 15, 2012 [Analytics, Behavior] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Workflow-oriented, highly detailed behavioral data, analytical queries. emails).
| | HUBSPOT
JANUARY 13, 2012 [Analytics, Behavior] 6 Lead Nurturing No-No's to Avoid in Your Email Campaigns
This means lead nurturing campaigns are necessary to help move these 50% of leads through the sales cycle to make them better ready to make a purchasing decision. That said, implementing an effective lead nurturing email campaign can be much harder than it sounds. Don’t Lump All Your Leads Together In One Campaign. Don’t Email Leads Every Day.
FEBRUARY 19, 2013 | HUBSPOT
[Analytics, Behavior] How Context Strengthens Your Entire Marketing Funnel
FEBRUARY 6, 2013 | MARKETING ACTION
[Analytics, Behavior] Marketing Must Master Its Own Technology
DECEMBER 18, 2012 | CUSTOMER EXPERIENCE MATRIX
[Analytics, Behavior] Future of Marketing Automation: Grow or Die
NOVEMBER 28, 2012 | SALES INTELLIGENCE VIEW
[Analytics, Behavior] A New Democracy for the Modern Marketer
NOVEMBER 15, 2012 | MODERN B2B MARKETING
[Analytics, Behavior] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
OCTOBER 25, 2012 | SALES PROSPECTING PERSPECTIVES
[Analytics, Behavior] Incorporating An Effective Email Automation Strategy
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| | LOOPFUSE
OCTOBER 17, 2011 [Analytics, Behavior] Marketing Automation Blueprint - The Ultimate "How To" Guide
Meanwhile, he wanted to capture accurate lead information and track online behavior so that each lead could be continuously compared with the ideal customer profile. We chose LoopFuse due to its track record working with open source businesses, tight integration with Salesforce CRM, and its flexible pricing model. Marketing Automation and your CRM. Tough call? My challenge.
| | SALES INTELLIGENCE VIEW
NOVEMBER 28, 2012 [Analytics, Behavior] A New Democracy for the Modern Marketer
The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. The average professional receives 112 emails per day. Who is the email from? These are 1.
| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 18, 2012 [Analytics, Behavior] Future of Marketing Automation: Grow or Die
Like everyone else, I’m seeing greater use of social, mobile, and video; more cross-channel campaigns; closer cooperation between marketing and sales; and expanded use of analytics. The task is really the same as a sophisticated lead nurturing campaign: to monitor customer behavior and respond appropriately. ‘Tis the season for industry predictions.
| | HUBSPOT
DECEMBER 20, 2011 [Analytics, Behavior] How to Fix 4 Toxic Marketing Problems With Analytics
The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges! Before you create your next ebook, blog post, or even email campaign, be sure to check out your (and your competitors') traffic-driving keywords.
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CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 21, 2011 [Analytics, Behavior] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites. But B2B marketing automation products are largely limited to data they generate internally or import from CRM. Doesn't marketing automation include email and a whole lot more? So, yes, there’s a need for a company like Empathy Logic. MORE >>
CUSTOMER EXPERIENCE MATRIX | MONDAY, NOVEMBER 29, 2010 [Analytics, Behavior] Treehouse Interactive Refines Its Features and Targets Larger Firms
Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Other systems select campaign members with rules that can access a broader set of data. In addition, Treehouse originally required all subsequent campaign steps to execute the same actions on the same schedule. It has since added a connector for Oracle CRM On Demand. MORE >>
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 25, 2012 [Analytics, Behavior] Incorporating An Effective Email Automation Strategy
Email automation campaigns can be extremely tactical and effective if done right. To make things easier, there are many email automation tools on the market that are affordable and will help boost your pipeline value from the start of any email marketing campaign. More often than not, you can reach out to thousands of contacts per month as opposed to a limited amount of contacts via a standard CRM. Why not try an email automation program if your success rate hasn’t been as high as you’d like. What’s so good about using an automation tool? MORE >>
HUBSPOT | TUESDAY, DECEMBER 13, 2011 [Analytics, Behavior] 20 Marketing Automation Terms Marketers Should Know
Behavior-Based Marketing Automation. Behavior-based marketing automation refers to a system that triggers emails and other communication based on user activity on and off your site. Customer relationship management (CRM) is a system that manages interactions with existing and potential customers and sales prospects. Cross-Channel Analytics. Cross-channel analytics track the behavior of your prospects across multiple channels, such as your website, in social media, and on your blog. Landmark Emails. Brand Advocates. Drip Marketing. MORE >>
CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009 [Analytics, Behavior] Aprimo Marketing Studio Expands the Scope of Marketing Automation
The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration. These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. Pricing begins at $4,000 per month for the base version with up to 10 users and 250,000 emails. MORE >>
- [Analytics, Behavior] How Context Strengthens Your Entire Marketing Funnel HUBSPOT | TUESDAY, FEBRUARY 19, 2013
- [Analytics, Behavior] Is Email Marketing Dead? HUBSPOT | THURSDAY, AUGUST 4, 2011
- [Analytics, Behavior] Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth. LOOPFUSE | TUESDAY, SEPTEMBER 14, 2010
- [Analytics, Behavior] Who is following your digital footprints? LOOPFUSE | THURSDAY, JULY 29, 2010
- [Analytics, Behavior] Nurturing your prospects with automated leadflows LOOPFUSE | FRIDAY, AUGUST 13, 2010
- [Analytics, Behavior] Marketing Must Master Its Own Technology MARKETING ACTION | WEDNESDAY, FEBRUARY 6, 2013
- [Analytics, Behavior] Adding Marketing Automation to your Digital Mix MODERN B2B MARKETING | TUESDAY, AUGUST 16, 2011
- [Analytics, Behavior] Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- [Analytics, Behavior] Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation BUYEROLOGY | WEDNESDAY, APRIL 7, 2010
- [Analytics, Behavior] What is LoopFuse? « Loopfuse Marketing Automation Blog – The Mouth. LOOPFUSE | MONDAY, AUGUST 17, 2009
- [Analytics, Behavior] What is loopfuse? LOOPFUSE | MONDAY, AUGUST 17, 2009
- [Analytics, Behavior] Make Marketing Intelligence Actionable LOOPFUSE | THURSDAY, FEBRUARY 11, 2010
- [Analytics, Behavior] SalesFusion Combines Online and Offline Marketing with CRM CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 22, 2009
- [Analytics, Behavior] SiteCore Adds Analytics and Marketing To Web Content Management CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 14, 2009
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