This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites. But B2B marketing automation products are largely limited to data they generate internally or import from CRM. Doesn't marketing automation include email and a whole lot more? So, yes, there’s a need for a company like Empathy Logic. MORE >>

Email automation campaigns can be extremely tactical and effective if done right. To make things easier, there are many email automation tools on the market that are affordable and will help boost your pipeline value from the start of any email marketing campaign. More often than not, you can reach out to thousands of contacts per month as opposed to a limited amount of contacts via a standard CRM. Why not try an email automation program if your success rate hasn’t been as high as you’d like. What’s so good about using an automation tool? MORE >>

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Other systems select campaign members with rules that can access a broader set of data. In addition, Treehouse originally required all subsequent campaign steps to execute the same actions on the same schedule. It has since added a connector for Oracle CRM On Demand. MORE >>

Behavior-Based Marketing Automation. Behavior-based marketing automation refers to a system that triggers emails and other communication based on user activity on and off your site. Customer relationship management (CRM) is a system that manages interactions with existing and potential customers and sales prospects. Cross-Channel Analytics. Cross-channel analytics track the behavior of your prospects across multiple channels, such as your website, in social media, and on your blog. Landmark Emails. Brand Advocates. Drip Marketing. MORE >>

The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration. These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. Pricing begins at $4,000 per month for the base version with up to 10 users and 250,000 emails. MORE >>