Only B2B

APRIL 10, 2024

.” – Brent Adamson, author of Millennial Disruption Let’s explore some proven tactics to optimize your B2B lead to MQL conversion rate: Lead Scoring: Implement a lead scoring system that assigns points to leads based on their behavior and demographics. This helps prioritize leads with the highest conversion potential.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

The Marketing Blender

MARCH 22, 2024

3 Choosing the Right Digital Marketing Channels Not all digital marketing channels yield the same results. These could include LinkedIn, email marketing, content marketing, or SEO. Always begin with Google Analytics and get your tracking set up for your website. Select the ones that your target audience frequently uses.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Attribution Analytics Google 119

Binary Demand

JUNE 7, 2023

B2B marketing automation brings a transformative edge, allowing businesses to streamline processes, enhance efficiency, augment sales, generate personalized campaigns, obtain better lead generation, and drive targeted engagements. The businesses must sustain a concrete brand value over all the sales channels.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Marketing Insider Group

APRIL 22, 2021

Sumo is a free tool for capturing email addresses and collecting lead information. Kissmetrics gives you a comprehensive view of the buyer’s journey and customer behavior. Make automation work for you with customized drip campaigns for SMS and email. Data and Analytics Tools for Startups. Google Analytics.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

AUGUST 18, 2020

It should happen not once, not periodically, not in meetings, not in emails, but constantly – with every move you make towards your revenue and sales targets. Your communication tools, CRM and VPs of Sales and Marketing will serve as your command center. Any small task or part of a campaign can now be performed by a tool.

Sales Management 292

Sales Management Lead Ranking B2B Sales Top of Funnel 292

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. 35% of companies have an email design specialist! Psst: we use Figma.)

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Tracking for campaigns. Competitive analysis. Competitive analysis. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Tracking for campaigns. Competitive analysis. Competitive analysis. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

SalesIntel

DECEMBER 6, 2023

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Here are some of them: Client relationship management (CRM) Email campaign management tool Visitor identification tool to track interaction with the website CRM is the most commonly used tool out of the three.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Marketing Insider Group

JULY 22, 2020

There are plenty of ways that marketing campaigns can be automated. Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. Abandoned cart emails. Referral incentive emails.

Email Marketing 326

Email Marketing Automation Campaigns Planning 326

Litmus

MARCH 16, 2022

If you haven’t noticed, we’re excited about email personalization and we think you should be too. Email personalization will continue to grow in importance because it’s what consumers want – and it’s been proven to convert. Email personalization starts with data. Dynamic content for email personalization.

Ideal Customer Profiles 87

Ideal Customer Profiles Personalization Conversion Ad Exchange 87

Martech

FEBRUARY 23, 2024

Associating content with particular products or services aids in swiftly organizing and deploying targeted campaigns, ensuring audiences receive content that enhances their understanding and interest in specific offerings. Product and service tagging. Use case tagging.

Digital Asset Management 92

Digital Asset Management Personalization Enterprise Management Tagging 92

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

Marketing Insider Group

AUGUST 19, 2020

65% of shoppers expect businesses to remember their purchase history, 56% want to be recognized by name, and 65% want to have personalized promotions and recommendations sent based on their purchasing behavior (Source: Accenture ). Use a CRM that is closely aligned with your ABM process and sales model. (Source: Accenture ).

Account Based Marketing 263

Account Based Marketing Personalization Paid Search Agency Work Management 263

Digilant

MARCH 30, 2021

Today’s leading sales analytics strategies are backed by years of innovation: Assessing your brand’s performance while forecasting your major pathways to purchase isn’t necessarily easy. Determining your campaign’s direction is tough when data isn’t applied diligently—and diligent data application, understandably, takes plenty of resources.

Analytics 52

Analytics Marketing Management Planning Paid Search Agency 52

Binary Demand

MARCH 1, 2024

Marketing analysis Artificial intelligence B2B marketing relies on tailored strategies across paid media, CRM, content, and sales channels to connect with target audiences effectively. Moreover, AI algorithms excel at predicting future trends and behaviors by sifting through historical data.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Televerde

NOVEMBER 22, 2021

Today, it’s all about how you delight, educate, and connect with your audience through a CRM experience. Investing in the CRM experience is the fastest-growing marketing and sales technology for companies in most industries. In fact, 91% of businesses with ten or more employees currently empower their workforce with a CRM platform.

CRM 52

CRM Top of Funnel Work Management Lead Scoring 52

Martech

MARCH 1, 2023

Using the right combination of channels is essential in today’s dynamic landscape. Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. However, these channels are managed and promoted independently, with limited coordination.

Touchpoints 109

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 109

Martech

JANUARY 18, 2022

“The issue is that the pandemic-induced digital behaviors that we’ve been talking about have ratcheted up the importance of automating decisions in CX.”. Data drawn from analytics and CRM systems can provide marketers with much-needed context to make better campaign decisions. Data adds customer context.

Marketing Automation Services 121

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 121

Martech

JANUARY 26, 2024

Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target. Ask yourself: Which channels will you use to reach them?

Ideal Customer Profiles 113

Ideal Customer Profiles Profiling Enterprise Management Work Management 113

Heinz Marketing

SEPTEMBER 9, 2021

Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers. Does the platform offer analytics? Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

Martech Advisor

NOVEMBER 14, 2019

How can a centralized analytics team help not only break down organizational silos but also help learn more about your customers and their behaviors across channels? Most of the time, the collaborations that exist are limited to audience definitions or lists that are shared across channels. This piece by.

Analytics 50

Analytics Marketing AI Multi-Touch Attribution Multi-Channel 50

TrustRadius Marketing

JANUARY 24, 2023

10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 Analytics can also track important metrics from bot interactions.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Unbounce

FEBRUARY 11, 2021

Measuring and feeding this data back into your campaigns will improve overall results and your ability to optimize campaigns for higher ROI. But taking a longer-term view, it’s very likely that some of these prospects will eventually: Convert through other channels or sites not directly attributable to your landing page.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. A CRM or other customer data collection software is non-negotiable.

Social Media 122

Social Media Personalization Media Work Management 122

Spiralytics

MAY 10, 2023

AI marketing uses AI-powered tools and technologies to optimize marketing strategies, predict customer behavior, personalize content, and streamline processes. In short, AI marketing is about leveraging the power of data and machine learning to create more efficient, effective, and personalized marketing campaigns.

Marketing AI 62

Marketing AI Marketing Automation Services Work Management Marketing Management 62

Only B2B

AUGUST 21, 2023

It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer. Tracking Online Buyer Behavior and Signals The online world provides a wealth of data about buyer behavior.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

SendinBlue

APRIL 19, 2021

Marketing automation for B2B shares the same principle as B2C marketing automation : triggering an automated message or series of messages in response to email subscriber activity. Lead nurturing refers to using automated email marketing to inform and nurture leads. Multi-channel campaigns. Lead nurturing. Lead scoring.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95