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Zoominfo
MAY 5, 2019
But first, the experts at ZoomInfo put together the following questions to get you thinking about the strategy behind your spending: What is the ultimate goal of your email marketing program? In fact, 51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success ( source ).
Zoominfo
JULY 26, 2018
During each sprint, the team uses data and analytics to track results in real-time so they can rapidly adapt their strategy for their next iteration. An agile culture begins at the top—leaders must remove barriers and empower their teams to make decisions in real time. Get your entire organization on board.
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Zoominfo
MARCH 27, 2018
No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. Customer retention is 14% higher among companies that invest in big data and analytics ( source ). The post 78 Customer Engagement Statistics appeared first on ZoomInfo Blog.
SmartBug Media
FEBRUARY 25, 2021
Here’s what I see: Marketing is consistently exceeding their SMART goals; return on marketing efforts and progress towards key performance indicators (KPIs) are simple to track; and sales and marketing work side by side as a well-oiled machine. This is a prime time to lean on enrichment tools such as ZoomInfo to help optimize your outreach.
Hubspot
AUGUST 30, 2023
Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. That said, the future of AI in sales is moving toward predictive prospect analytics and hyper-personalization.
Zoominfo
NOVEMBER 14, 2023
ZoomInfo is proud to power the GTM engines of more than 35,000 of the world’s most innovative businesses. We’re working together, versus marketing working for sales or sales working without marketing support,” says Maria Velasquez, director of demand generation.
Customer Experience Matrix
MAY 28, 2008
This is the fundamental reason I spend so much time on database technology (to manage all that data), analytics (to make sense of it) and marketing automation (to do something useful with it). The main marketing application of this work has been building business and consumer profiles with information from public Web sources.
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