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Webbiquity

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. It’s a very visual kind of business, so it works well in that sense; enterprise software, not so much. In the right verticals within B2B, Instagram works out. public broadcast models.

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The Entrepreneur Interview Series #19: Mary Kay Ziniewicz, Bus Stop Mamas

Webbiquity

Striking balance with work and life is a subject that leads to endless conversations about productivity and bottom line profitability. For years we’ve talked about work-life balance, without a lot of action or meaningful return. The company connect moms with work that fits within the lifecycle of their children.

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What CMOs Need to Know That Will Keep CEOs and CFOs Happy

Webbiquity

When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. Invariably, the next question is: so where are the KPIs? . >>Yes, >>Yes, the Web is a marketplace.

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Six Useful Tips for Successfully Modernizing Your Small Business

Webbiquity

Digital technology breaks down barriers and helps level the competitive playing field for small businesses. What’s more, they let you work from anywhere that has an internet connection. This tool lets you create landing pages, reporting and web analytics at no cost. Promoting content and ads on social media. Conclusion.

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Every Founder Interview on the B2B Marketing Blog (So Far)

Webbiquity

startup founder) has been defined as someone who will work 80 hours a week to avoid working 40. How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). What Works ( Vendor Government PR Trends Spending Release ). Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). Sarah Worsham ( @sazbean ). Pricing Based on Customer Expectations , May 26, 2010. June 30, 2010.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.” The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur.

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