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PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]

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Our good friend— Matt Heinz , founder of Heinz Marketing—starts us off: It can be really difficult for organizations to not only measure what’s working, but to also “re-rally the team” (sales, marketing, product, or all of the above) as findings point to slight, and perhaps frequent, direction changes. Predictive Analytics, At Last.