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Digital B2B Marketing

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Remove the Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

There are four barriers I frequently see that keep companies from adopting effective strategic planning. If these barriers exist in your organization, they are effectively decisions that have already been made against strategic planning. What other barriers do you see to strategic planning? About Eric Wittlake.

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Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

Common barriers I outlined in Removing the Barriers to Strategic Planning in B2B Marketing are not valuing strategic planning, not having sufficient time and resources, lacking alignment around a strategy and a lack of internal expertise. Strategic planning has to begin by addressing these barriers. Sell the Value.

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